Career Development

What Does a Marketing Communications Manager Do?

Find out what a marketing communications manager does, how to get this job, and what it takes to succeed as a marketing communications manager.

Marketing communications managers are responsible for creating and executing marketing plans. They work with a variety of different teams to develop strategies that will help their company reach its goals.

Marketing communications managers may be tasked with developing content for a wide range of platforms, including social media, websites, emails, print materials, etc. They may also be responsible for managing the creation of this content by working with writers, designers, videographers, etc.

Marketing Communications Manager Job Duties

A marketing communications manager typically has a wide range of responsibilities, which can include:

  • Developing a marketing strategy for a product or service including pricing, promotion, and distribution
  • Developing effective marketing campaigns based on research into consumer buying habits and preferences
  • Forecasting demand for products or services based on seasonal fluctuations in demand or long-term trends
  • Creating advertising campaigns including print ads, radio spots, television commercials, and web banners
  • Preparing budgets and schedules for marketing campaigns to ensure they are implemented effectively and efficiently
  • Coordinating the production of marketing materials such as brochures, fliers, catalogs, or other printed materials used to promote products or services
  • Coordinating with other departments such as accounting or human resources when developing advertisements or other materials that include prices or contact information for ordering products
  • Evaluating the effectiveness of marketing campaigns through surveys and other means to track customer awareness, interest, or purchase intent.
  • Developing strategies to attract new customers and retain existing ones by identifying their needs and preferences and designing a plan to meet them.

Marketing Communications Manager Salary & Outlook

Marketing communications managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $125,000 ($60.1/hour)

The employment of marketing communications managers is expected to grow faster than average over the next decade.

As e-commerce continues to grow, marketing communications managers will be needed to help companies develop and implement digital marketing strategies. In addition, social media platforms such as Facebook and Twitter are becoming increasingly important in marketing plans.

Marketing Communications Manager Job Requirements

A marketing communications manager typically needs the following qualifications:

Education: Most employers require marketing communications managers to have a bachelor’s degree in marketing, communications or a related field. Some employers prefer candidates who have a master’s degree in marketing or a related field. Relevant coursework includes advertising, marketing research, statistics, economics, business law and business ethics.

Training & Experience: Marketing communications managers typically receive on-the-job training in their roles. This training may include learning about the company’s products and services, the marketing strategies they use and the software they use to create marketing materials. Marketing communications managers who work for large companies may receive training in marketing and communications strategies.

Certifications & Licenses: Certifications are not usually a requirement to become a marketing communications manager. However, they can help you become a more competitive candidate when applying for jobs.

Marketing Communications Manager Skills

Marketing communications managers need the following skills in order to be successful:

Communication skills: As a marketing communications manager, you may be required to communicate with clients, colleagues and other stakeholders. Effective communication skills can help you convey your ideas and messages to others. You can use your communication skills to write emails, make phone calls and give presentations.

Marketing knowledge: Marketing communications managers need to have a thorough understanding of marketing strategies and tactics. This is because they often work with marketing teams to develop and implement marketing campaigns. They may also be responsible for creating marketing materials, such as advertisements, social media posts and sales presentations.

Leadership skills: Leadership skills can be an important skill for a marketing communications manager to have, as they may be responsible for overseeing the work of other marketing professionals. A marketing communications manager may also be responsible for training and developing their team, which can require strong leadership skills.

Strategic thinking: A marketing communications manager oversees the development of an organization’s marketing strategy, which requires strategic thinking. This involves considering the company’s goals and objectives, the target audience and the resources available to develop a comprehensive marketing plan. A marketing communications manager can use strategic thinking to develop effective marketing campaigns that meet the organization’s goals.

Team management: As a marketing communications manager, you may be responsible for managing a team of marketing specialists. This can include overseeing the work of graphic designers, copywriters, social media managers and other marketing professionals. Effective team management can help you delegate tasks, motivate employees and ensure that your team is working together effectively.

Marketing Communications Manager Work Environment

Marketing communications managers work in a variety of settings, including advertising agencies, public relations firms, corporate marketing departments, and nonprofit organizations. They typically work full time and may have to work overtime to meet deadlines. They may travel to meet with clients or attend conferences. Marketing communications managers may work under a great deal of pressure to meet deadlines and produce successful campaigns.

Marketing Communications Manager Trends

Here are three trends influencing how marketing communications managers work. Marketing communications managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach

The marketing communications manager role is becoming increasingly more complex as businesses move towards an integrated approach. This means that marketing professionals need to be able to work across multiple channels and mediums in order to reach their target audience.

To be successful in this environment, marketing communications managers will need to be able to develop a cohesive message that resonates with customers across all platforms. They will also need to be able to manage a team of creatives who can create content that is both visually appealing and effective at driving sales.

More Focus on Digital Marketing

As digital marketing becomes more important, marketing communications managers will need to focus on developing strategies that utilize these channels.

This trend is being driven by the increasing number of consumers who are using digital devices to access information. As a result, marketing communications managers will need to learn how to use digital channels to reach customers and promote their products and services.

A Greater Emphasis on Branding

Branding has always been important for businesses, but it is becoming even more so in today’s economy. Customers are looking for brands that they can trust, and they are often willing to pay a premium for products from companies that they feel have a strong reputation.

As a marketing communications manager, you can capitalize on this trend by creating a strong brand identity for your company. This includes everything from logo design to product packaging, and it will help you to stand out from the competition.

How to Become a Marketing Communications Manager

A marketing communications manager career can be a great way to use your creativity and strategic thinking skills. As a marketing communications manager, you’ll need to have a strong understanding of the company’s products or services, as well as its target market. You’ll also need to be able to develop creative campaigns that will resonate with this audience.

To become a successful marketing communications manager, it’s important to stay up-to-date on the latest trends in digital marketing, advertising, and PR. You should also build relationships with key stakeholders within the company, such as the CEO, CMO, and other members of the executive team.

Related: How to Write a Marketing Communications Manager Resume

Advancement Prospects

The best way to advance in this career is to get more education. A bachelor’s degree is the minimum requirement for this position, but a master’s degree will give you a better chance of being promoted. In addition, you should try to get as much experience as possible in the field of marketing communications. The more experience you have, the more likely you are to be promoted to a higher position.

Marketing Communications Manager Job Description Example

At [CompanyX], we’re looking for a marketing communications manager who will be responsible for planning, developing, and executing our marketing communications strategy. The goal is to increase brand awareness and visibility, as well as to generate leads and drive sales. To be successful in this role, you should have experience with developing and managing marketing campaigns, as well as experience with copywriting, graphic design, and web development. You should also be able to measure and report on the performance of marketing campaigns.

Duties & Responsibilities

  • Develop and execute marketing communications plans that align with business objectives, strategies, and goals
  • Write compelling copy for a variety of marketing materials, including website content, brochures, email campaigns, press releases, and social media posts
  • Design and oversee production of high-quality marketing collateral, ensuring brand guidelines are met
  • Manage outside vendors and agencies to ensure deliverables are met on time and within budget
  • Serve as project manager for multiple marketing initiatives, developing timelines, assigning tasks, and monitoring progress
  • Conduct market research and analysis to identify trends, opportunities, and threats
  • Monitor competitor activity and adjust marketing plans accordingly
  • Stay up-to-date on industry news and developments to ensure messaging is relevant and timely
  • Foster and maintain relationships with key internal and external stakeholders
  • Assist in the development and implementation of annual marketing plans
  • Oversee the execution of promotional campaigns, events, and trade shows
  • Measure and report on the effectiveness of marketing communications programs and initiatives

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 7-10 years professional experience in marketing communications, public relations, or similar role
  • Proven track record of successful project management from conception to completion
  • Experience developing and executing integrated marketing campaigns
  • Strong writing, editing, and proofreading skills
  • Excellent verbal communication and presentation skills

Preferred Skills and Qualifications

  • Master’s degree in marketing, communications, or related field
  • Experience working in a B2B environment
  • Experience with lead generation and demand creation
  • Familiarity with marketing automation software, such as Marketo or HubSpot
  • Proficiency with graphic design software, such as Adobe Creative Suite

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