Career Development

What Does a Marketing Communications Specialist Do?

Find out what a marketing communications specialist does, how to get this job, and what it takes to succeed as a marketing communications specialist.

Marketing communications specialists are responsible for creating and managing the flow of information between a company and its various audiences. They work with marketing teams to develop content that effectively communicates the value of a product or service to customers, clients, and other stakeholders.

Marketing communications specialists may also be tasked with developing plans for how this content will be distributed. This might include designing an email newsletter template or creating a social media strategy.

Marketing Communications Specialist Job Duties

A marketing communications specialist typically has a wide range of responsibilities, which can include:

  • Developing and implementing marketing strategies based on research analysis and competitor information
  • Creating marketing plans for specific products or services, such as launching a new product line or service offering
  • Developing and implementing advertising campaigns, including print ads, radio spots, and television commercials
  • Creating brochures, catalogs, and other printed materials that describe a company’s products or services to potential customers
  • Developing strategic partnerships with companies that can help promote a company’s products or services through their existing customer base
  • Identifying customer needs and developing customer relationships to increase brand awareness
  • Writing articles and submitting them to newspapers or magazines for publication
  • Managing and updating websites to include information about products or services and to promote engagement with customers
  • Creating and maintaining social media channels to promote a brand online and build a community of followers

Marketing Communications Specialist Salary & Outlook

Marketing communications specialists’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of marketing communications specialists is expected to grow faster than average over the next decade.

Demand for marketing communications specialists is expected to increase as firms seek to differentiate their products and services from those offered by competitors. In addition, demand will likely be strong for these workers in healthcare industries, where companies are increasingly using digital platforms to advertise and market their products and services.

Marketing Communications Specialist Job Requirements

A marketing communications specialist typically needs the following:

Education: A bachelor’s degree is a minimum requirement for most marketing communications specialist positions. Some employers prefer candidates who have a degree in marketing, advertising or communications. Other acceptable degrees include English, journalism, public relations and graphic design.

Training & Experience: Marketing communications specialists typically receive on-the-job training to learn the specific processes and procedures of their role. Training may include shadowing a current marketing communications specialist or learning from a supervisor. Training may last for a few months to a year.

Certifications & Licenses: While certifications are not usually a requirement for a position, they can show an employer that you are motivated and interested in advancing in your career.

Marketing Communications Specialist Skills

Marketing communications specialists need the following skills in order to be successful:

Communication skills: As a marketing communications specialist, you may be required to communicate with clients, colleagues and other stakeholders. Effective communication skills can help you convey your ideas and messages clearly and concisely. You may also use communication skills to communicate with customers, such as by responding to emails or phone calls.

Writing skills: Writing is an essential skill for marketing communications specialists. You may be required to write marketing copy, emails, social media posts and other forms of communication. You may also be responsible for creating marketing collateral, such as sales sheets, product descriptions and other marketing materials.

Research skills: Research skills are important for marketing communications specialists because they help you understand consumer behavior and preferences. You can use research skills to find information about your target audience, including their demographics, their interests and their buying habits. You can use this information to create marketing campaigns that appeal to your audience.

Public speaking skills: Public speaking skills can be an important asset for marketing communications specialists. This is because many of their duties involve presenting to clients, colleagues and other stakeholders. Public speaking skills can help you communicate your ideas effectively and inspire others.

Social media marketing: Social media marketing involves creating and managing posts on social media platforms such as Facebook, Twitter and Instagram. This is a common skill for marketing communications specialists because it’s a way to reach a large audience.

Marketing Communications Specialist Work Environment

Marketing communications specialists work in a variety of settings, including advertising agencies, public relations firms, corporate marketing departments, and nonprofit organizations. They may work in an office setting, or they may travel to meet with clients or attend conferences. Many marketing communications specialists work more than 40 hours per week, and some work evenings and weekends to meet deadlines or attend events. The work can be stressful, and deadlines are often tight. Marketing communications specialists need to be able to work well under pressure and be able to handle multiple projects simultaneously.

Marketing Communications Specialist Trends

Here are three trends influencing how marketing communications specialists work. Marketing communications specialists will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Technical Skills

As marketing communications becomes more technical, the need for professionals with more technical skills will grow. This is because marketing communications specialists will need to be able to create and manage digital campaigns that require a high level of technical expertise.

By learning how to use software such as Adobe Creative Suite and WordPress, marketing communications specialists can become more versatile and valuable employees. They will also be better equipped to keep up with the latest trends in digital marketing.

The Rise of Content Marketing

Content marketing is becoming an increasingly popular way for businesses to promote their products and services. This trend is due to the fact that content marketing is a cost-effective way to reach a large audience, and it can help build trust and credibility with potential customers.

As content marketing becomes more popular, marketing communications specialists will need to learn how to create effective content that resonates with their target audience. This includes developing a strong understanding of what makes people tick and what they want to read.

More Focus on Personal Branding

As businesses become more competitive, they are placing a greater emphasis on personal branding. This means that marketing communications specialists will need to focus on developing a unique and compelling brand identity.

In order to stand out from the competition, marketing communications specialists will need to develop a clear vision for their brand and then work hard to make sure that it is reflected in all of their communication materials. They will also need to be able to communicate this vision to others in order to get buy-in and support.

How to Become a Marketing Communications Specialist

A marketing communications specialist career can be a great way to use your creativity and writing skills. As a marketing communications specialist, you’ll need to be able to come up with creative ideas for campaigns, write copy that sells products or services, and create compelling visuals that get people excited about what you’re selling.

To become a marketing communications specialist, you’ll need to have a strong foundation in marketing and advertising. You should also be familiar with the latest trends in digital marketing and social media. Additionally, it’s important to have strong writing and communication skills so that you can effectively communicate your ideas to others.

Related: How to Write a Marketing Communications Specialist Resume

Advancement Prospects

With experience, marketing communications specialists may advance to positions with more responsibility, such as supervisory or managerial positions. Some may become art directors, copywriters, or creative directors.

Those who are interested in management may advance to positions such as marketing manager, product manager, brand manager, or promotions manager. Those who are interested in research may become market research analysts or marketing research directors.

Some marketing communications specialists start their own firms. Some become freelance writers or consultants.

Marketing Communications Specialist Job Description Example

Are you a whiz with words? Do you have a knack for coming up with creative solutions to problems? If you answered yes to both of these questions, then we have the perfect job for you! [CompanyX] is looking for a marketing communications specialist to join our team. In this role, you will be responsible for writing and editing a variety of marketing materials, including website content, brochures, email campaigns, and social media posts. You will also be responsible for conducting research, managing projects, and collaborating with other members of the marketing team. If you are a strategic thinker with excellent writing and communication skills, then we want to hear from you!

Duties & Responsibilities

  • Develop and execute marketing communications plans that align with business objectives, including strategies for traditional and digital channels
  • Write and edit compelling copy for a variety of marketing materials, such as website content, brochures, emails, social media posts, and press releases
  • Design eye-catching layouts for print and digital collateral using Adobe Creative Suite
  • Manage projects from start to finish, ensuring all deadlines are met and quality standards are upheld
  • Serve as a brand ambassador, maintaining consistent messaging across all channels
  • collaborate closely with other members of the marketing team, such as the graphic designer, web developer, and product managers
  • Stay up-to-date on industry trends and best practices, and share insights with the team
  • Research and analyze competitor activity and provide recommendations for how to stay ahead of the competition
  • Monitor campaign performance and report results to key stakeholders
  • Manage budget for assigned projects and track ROI
  • Develop relationships with media contacts and secure positive coverage in trade publications
  • Coordinate trade show logistics, such as booth design, shipping, and on-site support

Required Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 3-5 years professional experience in marketing communications, public relations, or a related field
  • Exceptional writing, editing, and proofreading skills
  • Creativity and ability to develop innovative and effective marketing campaigns
  • Strong project management and organizational skills
  • Ability to work independently and with a team to meet deadlines

Preferred Skills and Qualifications

  • Experience developing and managing social media accounts
  • Graphic design skills and experience with Adobe Creative Suite
  • Web development skills and experience with HTML, CSS, and WordPress
  • Experience with email marketing software, such as MailChimp or Constant Contact

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