Resume

Marketing Coordinator Resume Example & Writing Guide

Use this Marketing Coordinator resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Marketing is one of the most in-demand fields right now, so if you’re looking to break into the business or just looking for an opportunity to grow your skills, this could be the perfect role for you. Marketing coordinators are usually the first point of contact for new customers, so they’re tasked with building relationships, answering questions, and helping customers find the solutions they need.

If you’re ready to become part of a fast-paced, collaborative team that’s constantly innovating and thinking outside the box, here are some tips and an example resume template to help you write a marketing coordinator resume that hiring managers will love.

Michael Garcia
Chicago, IL | (123) 456-7891 | [email protected]
Summary

Marketing professional with experience in both B2B and B2C companies. Excels at developing and executing marketing plans, managing projects, and creating engaging content. Skilled in digital marketing, social media, and SEO/SEM.

Education
DePaul University Jun '10
B.A. in Advertising and Public Relations
Experience
Company A, Marketing Coordinator Jan '17 – Current
  • Developed and implemented marketing plans for assigned accounts, including lead generation strategies, trade show planning, email campaigns, social media posts, etc.
  • Managed the development of sales collateral (e-brochures, e-catalogs) to support marketing initiatives and assisted with the coordination of photography shoots as needed.
  • Assisted in developing pricing models for new products/services based on market conditions and customer needs.
  • Coordinated with outside vendors such as printers or web developers to ensure projects are completed within deadlines and specifications.
  • Maintained current knowledge of competitors’ offerings through research and analysis of industry trends and developments; prepared competitive analyses when requested by management.
Company B, Marketing Coordinator Jan '12 – Dec '16
  • Created and implemented a social media campaign that increased Twitter followers by 25% in 3 months
  • Managed email marketing campaigns, including creating landing pages for specific products or promotions
  • Collaborated with the sales team to create content-rich emails (newsletters) for customers
  • Conducted market research on competitors’ strategies and tactics; presented findings at weekly meetings
  • Developed an affiliate program that generated $10K in revenue within 6 months of launch
Company C, Marketing Intern Jan '09 – Dec '11
  • Conducted market research to identify opportunities for new products and services.
  • Developed marketing plans and strategies for new products and services.
  • Created and designed marketing materials such as flyers, posters, and email campaigns.
Skills

Industry Knowledge: Email Marketing, Social Media Marketing, Content Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization, Customer Service

How to Write a Marketing Coordinator Resume

Here’s how to write a marketing coordinator resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to just list your responsibilities. But that’s not enough to make a hiring manager take notice. Instead, you should use your bullet points to demonstrate your value by showing how you contributed to the organization.

For example, rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months by creating engaging content and using targeted hashtags.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work.

Related: What Is a Marketing Coordinator? How to Become One

Identify and Include Relevant Keywords

When you apply for a marketing coordinator role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for specific keywords related to the job. If your resume doesn’t have enough of the right terms, the ATS might not submit your application to the hiring manager.

The best way to make sure your resume includes the right keywords is to read through job postings and take note of the terms that are used most frequently. You can then add those same words into your resume where they’re most relevant.

Here are some of the most commonly used marketing coordinator keywords:

  • Marketing
  • Social Media Marketing
  • Event Planning
  • Advertising
  • Marketing Strategy
  • Public Relations
  • Social Media
  • Adobe Photoshop
  • Facebook
  • Event Management
  • Teamwork
  • Microsoft Access
  • Communication
  • Leadership
  • Photography
  • Sales
  • Customer Service
  • Project Management
  • Time Management
  • Organization Skills
  • Copywriting
  • Content Marketing
  • Writing
  • Email Marketing
  • Google Analytics
  • Adobe Illustrator
  • Content Strategy
  • Search Engine Optimization (SEO)
  • Online Marketing
  • Marketing Management

Showcase Your Technical Skills

As a marketing coordinator, you use a variety of software programs and online resources to create and execute your campaigns. That’s why it’s important to list your technical skills prominently on your resume. By doing so, you’ll show that you’re a valuable candidate with the essential skills needed for the job.

Recruiters are looking for marketing coordinators who are proficient in programs like Microsoft Office Suite (Excel, Word, PowerPoint), Adobe Photoshop, and Adobe Premiere. They also want to see that you have experience with social media platforms like LinkedIn and Twitter. So be sure to list all of your relevant technical skills prominently on your resume.

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