What Does a Marketing Coordinator Do?
Find out what a marketing coordinator does, how to get this job, and what it takes to succeed as a marketing coordinator.
Marketing coordinators are the glue that holds together marketing teams. They’re responsible for ensuring that all of the pieces of a campaign or initiative—from strategy to execution—come together seamlessly.
Marketing coordinators may work on any number of projects at any given time, but they commonly help with the development and implementation of marketing plans, campaigns, events, promotions, etc.
Marketing Coordinator Job Duties
A marketing coordinator typically has a wide range of responsibilities, which can include:
- Developing marketing plans based on company goals and objectives
- Coordinating with sales staff to develop proposals to meet clients’ needs
- Maintaining relationships with existing clients and identifying new business opportunities with prospective clients
- Coordinating with other departments such as accounting or human resources to ensure that all aspects of a campaign are completed
- Assisting in creating and implementing marketing campaigns for products or services including print advertisements, direct mailings, brochures, and videos
- Coordinating with graphic designers to design advertisements or other marketing materials
- Scheduling and coordinating advertising campaigns with television networks, radio stations, newspapers, magazines, or online advertising services
- Monitoring the success of campaigns by analyzing sales data and customer feedback to identify areas for improvement
- Identifying new trends in the marketplace and recommending changes to existing products or services
Marketing Coordinator Salary & Outlook
Marketing coordinators’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.
- Median Annual Salary: $52,500 ($25.24/hour)
- Top 10% Annual Salary: $70,500 ($33.89/hour)
The employment of marketing coordinators is expected to grow faster than average over the next decade.
Demand for marketing services will increase as firms seek to differentiate themselves from competitors and to better understand their customers. Marketing coordinators will be needed to help companies develop strategies that take advantage of new technologies, such as social media and mobile devices, and to evaluate the effectiveness of these strategies.
Related: In-Depth Marketing Coordinator Salary Guide
Marketing Coordinator Job Requirements
A marketing coordinator typically needs to have the following qualifications:
Education: Entry-level marketing coordinators are expected to have a bachelor’s degree in marketing, advertising, communications or a related field. Some employers prefer candidates who have a master’s degree in marketing or business administration. Relevant coursework includes marketing research, statistics, economics, business law, business communication and business management.
Training & Experience: Marketing coordinators typically receive on-the-job training to learn the specific processes and procedures of their role. Training may include shadowing a current marketing coordinator or another marketing professional, or it may include self-learning through company-provided resources.
Certifications & Licenses: Certifications are not usually a requirement to become a marketing coordinator, but they can make you a more competitive applicant. Certifications can also assist you with your expected responsibilities when working as a marketing coordinator.
Marketing Coordinator Skills
Marketing coordinators need the following skills in order to be successful:
Communication: Communication skills are essential for marketing coordinators, as they are often the primary point of contact for clients and colleagues. Strong communication skills can help marketing coordinators convey messages clearly and concisely, which can help them build strong relationships with others and ensure they receive the information they need.
Organization: Organization skills can help you manage multiple tasks and projects at once. As a marketing coordinator, you may be responsible for managing a company’s social media accounts, preparing marketing campaigns and coordinating events. Organization skills can help you manage your time and responsibilities effectively.
Marketing knowledge: Marketing coordinators often have a basic understanding of marketing strategies and tactics. This knowledge can help you when you’re working with marketing teams to develop campaigns and strategies. You can learn about marketing by taking classes or reading marketing books.
Time management: Time management is another skill that can be useful for marketing coordinators. This is because they often have multiple tasks to complete within a certain time frame. For example, if a marketing coordinator is in charge of creating a social media post, they may need to make sure they have enough time to create the post, check the analytics to see if the post was successful and then create a new post if needed.
Problem-solving: A marketing coordinator often works with a team of other marketing professionals, and they may be the first point of contact for clients and customers. Because of this, it’s important for marketing coordinators to be able to solve problems and find solutions.
Marketing Coordinator Work Environment
Marketing coordinators work in a variety of settings, including corporate marketing departments, advertising agencies, public relations firms, and media organizations. They typically work full time, and some may work more than 40 hours per week to meet deadlines or coordinate with other departments or personnel. Many marketing coordinators work in office settings, but some travel to attend conferences, meet with clients, or conduct market research. Marketing coordinators may work under pressure to meet deadlines and may coordinate the work of other marketing personnel, such as market research analysts and marketing specialists.
Marketing Coordinator Trends
Here are three trends influencing how marketing coordinators work. Marketing coordinators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.
Marketing Automation Will Become More Important
As marketing automation becomes more important, marketing coordinators will need to learn how to use it effectively.
Marketing automation allows businesses to automate many of the tasks involved in marketing, such as sending emails, tracking leads, and measuring ROI. By using marketing automation, businesses can save time and money while still achieving the same results.
To be successful in the future, marketing coordinators will need to be familiar with marketing automation and how to use it to their advantage. They will also need to be able to manage and track leads through the sales funnel.
More Focus on Digital Marketing
As digital marketing becomes more popular, businesses are beginning to focus more on this type of marketing. This is because digital marketing is a cost-effective way to reach a large number of people quickly and easily.
As businesses begin to focus on digital marketing, marketing coordinators will need to develop skills in areas such as social media marketing, search engine optimization, and email marketing. These are all areas where marketing coordinators can play a key role in helping businesses achieve success.
The Importance of Customer Experience
The importance of customer experience has become increasingly evident in recent years, as customers have become more demanding and expect businesses to provide a high level of service.
As marketing coordinators, you can help your company meet these expectations by developing a deep understanding of what makes customers happy. You can then use this knowledge to create campaigns that resonate with customers and drive loyalty.
How to Become a Marketing Coordinator
A marketing coordinator career can be a great way to get your foot in the door of the marketing world. As a marketing coordinator, you’ll have the opportunity to work on a variety of projects and learn about different aspects of marketing. You’ll also gain experience working with different teams within an organization, which will help you develop skills that are essential for any marketing career.
To become a successful marketing coordinator, it’s important to have strong organizational skills, be able to manage multiple tasks simultaneously, and be able to work well under pressure. It’s also important to have a good understanding of marketing principles and techniques, as well as a strong knowledge of digital marketing channels.
Related: How to Write a Marketing Coordinator Resume
Advancement Prospects
Marketing coordinators typically start out in entry-level positions and advance to positions of greater responsibility over time. With experience, marketing coordinators may move into supervisory or managerial roles, or they may become marketing specialists or marketing managers. Some marketing coordinators may also advance to positions in other areas of marketing, such as market research or product development.
Those who wish to advance their careers in marketing may want to consider pursuing a bachelor’s or master’s degree in marketing, or a related field such as business administration or communications. In addition, taking courses or earning a certification in marketing or a related field can be helpful.
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