Career Development

Marketing Coordinator Job Description: Salary, Duties, & More

Marketing coordinators help to manage an organization’s marketing efforts and ensure that they stay on track and meet their goals. They commonly help to organize and execute marketing campaigns and promotions, but may also play a hands-on role in marketing tactics such as email campaigns, social media outreach, and online advertising.

Marketing coordinators help to manage an organization’s marketing efforts and ensure that they stay on track and meet their goals. They commonly help to organize and execute marketing campaigns and promotions, but may also play a hands-on role in marketing tactics such as email campaigns, social media outreach, and online advertising.

The role of a marketing coordinator can vary depending on the size of the company they work for. They may be responsible for overseeing the company’s entire marketing operations or they may be more focused on one specific aspect like email marketing or print design. Regardless, their responsibilities tend to fall into three broad categories: planning, scheduling, and coordinating.

Read on to learn more about what it’s like to be a marketing coordinator and what it takes to become one yourself.

Marketing Coordinator Job Duties

A marketing coordinator’s responsibilities can vary greatly depending on the size of the company and the scope of their job. The following are some general responsibilities:

  • Working with marketing directors, vice presidents, or other executives to develop company marketing strategies and goals
  • Gathering relevant data on customers’ needs, preferences, and buying habits in order to create new products or improve existing offerings
  • Collecting customer feedback about existing products and services
  • Coordinating publicity events such as expos or trade shows with other marketing staff or outside vendors
  • Creating new marketing campaigns and promoting them through email, social media, and other channels
  • Designing advertising materials such as brochures, pamphlets, flyers, or direct mail pieces
  • Monitoring competitors’ activities in order to develop new ways to market products that stand out from competitors’ offerings

Marketing Coordinator Salary & Outlook

The median annual wage for marketing coordinators is $57,967. The highest earners make over $89,000. Those earning higher wages tend to work in the finance and insurance industries.

The employment of marketing coordinators is projected to grow faster than average over the next decade. This is due to growing consumer demand for products and services. Coordinators will be needed to help companies reach consumers with their offerings.

Marketing Coordinator Job Requirements

The requirements for marketing coordinators are as follows:

Education: Marketing coordinators should hold a bachelor’s degree in marketing, business administration, communications or a related field. This degree provides them with the knowledge they need to effectively plan and implement marketing campaigns.

Some programs also offer students the opportunity to specialize in a certain area of marketing. For example, an aspiring marketing coordinator could choose to earn a degree in social media or public relations.

Training: After graduating from college, a new market coordinator should expect to undergo on-the-job training with his or her employer. This training allows the coordinator to become familiar with the company’s methods for running campaigns and advertising their products through various channels. New coordinators can also learn how to use specific software applications that are used within the company, including CRM systems and project management apps. Off-the-job training is also available through conferences, seminars and general industry knowledge.

Certifications & Licenses: Certifications are not required for this job, but some employers may look for these credentials on an applicant’s resume. Candidates can choose from a variety of certifications, such as Professional Certified Marketer (PCM) or Digital Marketing Certification.

Marketing Coordinator Skills

To be successful, marketing coordinators need the following skills:

Organizational skills: Marketing coordinators must have excellent organizational skills in order to keep up with the fast pace of the job which requires managing multiple projects at once. They must keep track of deadlines, budgets, projects, tasks, etc.

Communication skills: Marketing coordinators must be able to communicate effectively both verbally and in writing.

Interpersonal skills: Strong interpersonal skills are essential for this position because Marketing Coordinators work closely with other departments, team members, and vendors.

Strong computer skills: Strong computer skills are necessary for Marketing Coordinators, and this includes social media savvy. Basic familiarity with graphic design would be advantageous.

Time management skills: Marketing coordinators need to be able to manage their time well to meet the demanding role. They must be flexible enough to change plans when necessary. To succeed in this role, one must be able to prioritize tasks and meet deadlines.

Marketing Coordinator Work Environment

Marketing coordinators typically work in offices, although they may have to travel to take part in marketing events or meetings. The atmosphere is usually professional and focused on productivity. Marketing coordinators spend much of their day sitting at desks, taking phone calls, or meeting with clients or coworkers. They are often under pressure to meet deadlines.

Marketing Coordinator Career Path

Getting Started

Marketing coordinators usually begin by doing whatever needs to be done, including filling orders, shipping product, and answering the phone. They work hard but are seldom responsible for the success or failure of their company’s products. The hours are long and the pay is average. The industry is competitive, and 25 percent of marketing coordinators leave the profession in the first two years.

Five Years On The Job

After five years, marketing coordinators have gained experience and contacts within their organizations. Some go on to sales positions, while others become product managers. Most of them enjoy their work, although long hours are still common. Most marketing coordinators are paid salaries rather than commissions.

Ten Years On The Job

By ten years, marketing coordinators are supervising other marketing staffs or are independent consultants who advise companies on their strategies for selling products. Most are well-paid members of management teams who have many opportunities for advancement because they have built up a reputation for themselves through years of hard work. Some also become owners or shareholders in the companies for which they work.

Marketing Coordinator Trends

Here are three trends influencing how marketing coordinators work. Marketing coordinators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Increase of Industry-Specific Social Media Networks

In addition to industry-specific social media sites like LinkedIn, there are also a growing number of professional networks that focus on specific industries and positions within those industries. For example, many technology firms offer their employees access to online communities where they can share and discuss current projects with colleagues and mentors.

These social media sites provide a convenient way for workers to stay up-to-date on emerging trends in their industry as well as network with other professionals. These communities often have special badges or awards that can be earned by posting helpful content and participating in discussions, which is one more way that workers can demonstrate their expertise. 

Stronger Value on Data Analysis

Marketing is moving away from old-school methods and towards more advanced analytical tools, such as Google Analytics.

This is because many companies are using data analysis to gain a competitive edge by identifying key trends and then creating content that targets specific segments of the population, in an effort to create long-term relationships with customers.

“Always-On” Consumers

Consumers are becoming increasingly digital, leading to the “always-on” consumer.

This trend can be seen through several different factors, including the increasing use of technology at home, the increasing presence of smartphones in the workplace, and the growing number of users who access social media sites while watching television.

Marketers must keep up with this trend by creating messaging that will resonate with customers who are paying attention to their digital devices during every waking moment. 

How to Become a Marketing Coordinator

1. Planning Your Career

A marketing coordinator is responsible for supporting the efforts of a team or company. In this role, you will likely need to coordinate between multiple departments and people. As such, it’s important to build strong relationships with those around you.

Depending on your area of focus, you may also be required to research new technologies and market trends in order to stay informed about what’s going on in your industry. It’s a good idea to keep up with the latest news by reading trade publications and industry blogs.

2. Writing a Resume

To ensure that your resume is the best it can be, take time to think about what specific skills you have that can help you excel in the position. For example, if you’re good at developing marketing campaigns or writing, consider mentioning those skills on your resume. You can also highlight how much responsibility you have taken on at previous jobs. This is especially important if you have been a marketing coordinator before – emphasize any leadership roles you held and how you handled them effectively.

Also, make sure to focus on your ability to manage your time well and your ability to multi-task. For example, include an entry like “Improved marketing department’s efficiency by 40% by organizing meetings and delegating tasks effectively” or “Worked alongside two other coordinators for high-volume product launch; streamlined workflow and ensured customer satisfaction.”

3. Applying for Jobs

There are many ways to find a marketing coordinator job. You can search job boards like Indeed and Linkedin, or you can get more creative. Many companies will post jobs on their Facebook pages or even on their websites, so it’s important to keep an eye out for these opportunities.

We also recommend building your personal brand and following companies you want to work for on social media; this way you’ll be able to apply for jobs in a more personal way. Also, don’t forget about your personal network! Ask people you know if they know of any opportunities in your area.

4. Ace the Interview

Presenting a professional image is essential for this role seeing as you are interviewing to present the company’s image; show up professionally in every sense.

Make sure you are prepared for the interview by researching the company beforehand. This includes knowing the products or services and what sets them apart from other competitors. Make sure you review their website and social media to become well-versed in any buzzwords they may use. This will help you prepare for any specific questions they may pose, as well as to prepare relevant questions or comments about these. 

The best marketing coordinator candidates are those who have a strong passion for their industry. Being able to talk about the most current trends in your field and being able to speak intelligently about how you can help a company meet its goals is a great way to impress interviewers. In addition, being able to tell a compelling story that demonstrates your ability to understand a company’s needs and find a solution to a problem will also help you land an interview.

Make sure you dress professionally and remember to keep good eye contact with the interviewer. During the interview, it is best to ask for feedback and make sure you are confident about the position you are applying for. Also, if you don’t know an answer to a question, try to avoid fumbling for words and instead give a short explanation as to why you don’t know the answer.

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