Resume

Marketing Director Resume Example & Writing Guide

Use this Marketing Director resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Marketing directors are responsible for overseeing a company’s marketing efforts. They set the strategic direction for their brand, oversee the creation of campaigns and collateral, and ensure that all departments are working together effectively.

As a marketing director, you’re also tasked with building your team up so that they can execute on your vision. You’re an inspiring leader who can motivate your team to do great work. And you have the business acumen needed to make sure that your company is getting the most value out of its marketing budget.

Here are some tips to follow when writing your marketing director resume plus an example for reference.

Jennifer Thomas
Phoenix, AZ | (123) 456-7891 | [email protected]
Summary

Creative marketer with over 10 years of experience in developing and executing successful marketing plans across a variety of industries, including technology, retail, and B2B. Proven track record of driving brand awareness, generating leads, and increasing sales. Excels at collaborating with teams to create campaigns that achieve objectives and resonate with customers.

Education
University of Phoenix Jun '10
M.B.A. in Marketing
Northern Arizona University Jun '06
B.S. in Business Administration
Experience
Company A, Marketing Director Jan '17 – Current
  • Led the development of a new integrated marketing strategy to drive awareness and sales for our flagship product, resulting in an increase of $1M per month within 6 months.
  • Created a comprehensive content calendar that included email, social media, webinars, blog posts, and video production.
  • Managed all aspects of video production from concept through post-production including casting, location scouting, script writing and editing.
  • Developed a strategic partnership with Facebook Ads Manager to launch a paid advertising campaign driving traffic to landing pages optimized for conversion rates using A/B testing tools such as Optimizely or VWO.
  • Collaborated closely with engineering team on project management tasks related to feature releases and bug fixes ensuring timely delivery of projects while maintaining quality standards.
Company B, Marketing Director Jan '12 – Dec '16
  • Spearheaded the development of a new digital marketing strategy that increased web traffic by over 30%
  • Collaborated with sales and customer service teams to create an improved lead generation program, increasing sales opportunities by 25%
  • Conducted market research on current trends in order to stay ahead of competition
  • Managed all aspects of online advertising campaigns including PPC, email blasts and affiliate programs
  • Created and implemented a comprehensive social media campaign for company blog, increasing followers by 50% in one year
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Developed marketing plans and strategies in alignment with company objectives and budget.
  • Oversaw and coordinated all aspects of campaigns from start to finish, including planning, budgeting, copywriting, design, etc.
  • Analyzed marketing data (e.g. customer demographics, market trends, etc.) to inform and improve marketing strategies.
Certifications
  • Certified Marketing Manager
  • Google AdWords Certification
  • HubSpot Inbound Marketing Certified
Skills

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Marketing Director Resume

Here’s how to write a marketing director resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

So it’s important to use them to their full potential. And that means using them to describe your accomplishments and results. So rather than saying you “managed marketing team,” you could say you “increased revenue by 15% in first year as director of marketing, leading team of 15 people to develop new campaigns and launch new product lines.”

The second bullet point is much more specific and provides more detail about what exactly you did and the results of your work.

Related: What Is a Marketing Director? How to Become One

Identify and Include Relevant Keywords

Keywords are especially important when you’re applying online. Many companies use an applicant tracking system (ATS) to scan your resume for specific terms related to the job opening. If your resume doesn’t have enough relevant keywords, the ATS might not submit it to the hiring manager for further review.

To make sure your resume makes it past the ATS, focus on including keywords that are commonly used in marketing director job postings. Here are a few examples:

  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Advertising
  • Social Media Marketing
  • Online Marketing
  • Brand Management
  • Business Strategy
  • Business Development
  • Market Research
  • Strategy
  • Marketing Management
  • Account Management
  • Management
  • Team Leadership
  • E-commerce
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Sales
  • Online Advertising
  • Digital Strategy
  • Brand Development
  • Event Management
  • Integrated Marketing
  • Creative Strategy
  • Public Relations
  • Social Media
  • Business-to-Business (B2B)
  • Google Analytics
  • Adobe Photoshop

Showcase Your Technical Skills

As a marketing director, you rely on technology to plan, execute, and measure your marketing campaigns. That’s why it’s important to list your technical skills prominently on your resume. By doing so, you’ll show that you’re a valuable candidate who is familiar with the essential tools and systems used in your field.

Recruiters are looking for marketing directors who are proficient in specific programs, such as Photoshop, InDesign, and Excel. They also want to see that you have experience with specific systems and methodologies, such as Lean and Agile. So be sure to list all of your relevant technical skills prominently on your resume.

Related: How Much Does a Marketing Director Make?

Remember The Basics

As you write your resume, it’s important to keep a few basic rules in mind.

Make Sure Your Resume Is Easy to Scan

There are a few things you can do to make your resume more readable and easier to scan, such as left-aligning your text, using a standard font type and size, and keeping your bullets concise. You should also try to leave some white space on the page to help the recruiter easily scan through your information.

Be Concise

There is no one set length for a resume, but a one-page resume is typically preferred. New graduates and those early in their careers should stick to one page, while those with more experience can go up to two pages. When trimming down a resume, be selective about the information included, especially if it is irrelevant to the position you are applying for.

Proofread

Proofreading your resume is an essential step in ensuring that it looks its best. There are a few key things to look for when proofreading: spelling mistakes, punctuation mistakes, and grammatical mistakes. It is also important to be aware of easily confused words. Spell-checking your resume is a good way to catch mistakes, but it is important to have someone else read it over as well.

Use a Summary

A resume summary statement can be an extremely effective way to highlight your most relevant skills and experiences, as well as to showcase your future career goals. By putting your qualifications and intentions in context, you can make it easier for potential employers to see how you might be a good fit for their organization. In order to write an effective summary statement, be sure to focus on your most relevant skills and experiences, and to target your statement towards the role you’re hoping to land. Keep it short and simple, and make sure to proofread it for accuracy.

Related Resume Examples

Previous

Hostess Resume Example & Writing Guide

Back to Resume
Next

Package Handler Resume Example & Writing Guide