Marketing Director Resume Example & Writing Guide

Use this Marketing Director resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Marketing directors are responsible for overseeing a company’s marketing efforts. They set the strategic direction for their brand, oversee the creation of campaigns and collateral, and ensure that all departments are working together effectively.

As a marketing director, you’re also tasked with building your team up so that they can execute on your vision. You’re an inspiring leader who can motivate your team to do great work. And you have the business acumen needed to make sure that your company is getting the most value out of its marketing budget.

Here are some tips to follow when writing your marketing director resume plus an example for reference.

Jennifer Thomas
Phoenix, AZ | (123) 456-7891 | [email protected]

Creative marketer with over 10 years of experience in developing and executing successful marketing plans across a variety of industries, including technology, retail, and B2B. Proven track record of driving brand awareness, generating leads, and increasing sales. Excels at collaborating with teams to create campaigns that achieve objectives and resonate with customers.

University of Phoenix Jun '10
M.B.A. in Marketing
Northern Arizona University Jun '06
B.S. in Business Administration
Company A, Marketing Director Jan '17 – Current
  • Led the development of a new integrated marketing strategy to drive awareness and sales for our flagship product, resulting in an increase of $1M per month within 6 months.
  • Created a comprehensive content calendar that included email, social media, webinars, blog posts, and video production.
  • Managed all aspects of video production from concept through post-production including casting, location scouting, script writing and editing.
  • Developed a strategic partnership with Facebook Ads Manager to launch a paid advertising campaign driving traffic to landing pages optimized for conversion rates using A/B testing tools such as Optimizely or VWO.
  • Collaborated closely with engineering team on project management tasks related to feature releases and bug fixes ensuring timely delivery of projects while maintaining quality standards.
Company B, Marketing Director Jan '12 – Dec '16
  • Spearheaded the development of a new digital marketing strategy that increased web traffic by over 30%
  • Collaborated with sales and customer service teams to create an improved lead generation program, increasing sales opportunities by 25%
  • Conducted market research on current trends in order to stay ahead of competition
  • Managed all aspects of online advertising campaigns including PPC, email blasts and affiliate programs
  • Created and implemented a comprehensive social media campaign for company blog, increasing followers by 50% in one year
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Developed marketing plans and strategies in alignment with company objectives and budget.
  • Oversaw and coordinated all aspects of campaigns from start to finish, including planning, budgeting, copywriting, design, etc.
  • Analyzed marketing data (e.g. customer demographics, market trends, etc.) to inform and improve marketing strategies.
  • Certified Marketing Manager
  • Google AdWords Certification
  • HubSpot Inbound Marketing Certified

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Marketing Director Resume

Here’s how to write a marketing director resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

So it’s important to use them to their full potential. And that means using them to describe your accomplishments and results. So rather than saying you “managed marketing team,” you could say you “increased revenue by 15% in first year as director of marketing, leading team of 15 people to develop new campaigns and launch new product lines.”

The second bullet point is much more specific and provides more detail about what exactly you did and the results of your work.

Identify and Include Relevant Keywords

Keywords are especially important when you’re applying online. Many companies use an applicant tracking system (ATS) to scan your resume for specific terms related to the job opening. If your resume doesn’t have enough relevant keywords, the ATS might not submit it to the hiring manager for further review.

To make sure your resume makes it past the ATS, focus on including keywords that are commonly used in marketing director job postings. Here are a few examples:

  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Advertising
  • Social Media Marketing
  • Online Marketing
  • Brand Management
  • Business Strategy
  • Business Development
  • Market Research
  • Strategy
  • Marketing Management
  • Account Management
  • Management
  • Team Leadership
  • E-commerce
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Sales
  • Online Advertising
  • Digital Strategy
  • Brand Development
  • Event Management
  • Integrated Marketing
  • Creative Strategy
  • Public Relations
  • Social Media
  • Business-to-Business (B2B)
  • Google Analytics
  • Adobe Photoshop

Showcase Your Technical Skills

As a marketing director, you rely on technology to plan, execute, and measure your marketing campaigns. That’s why it’s important to list your technical skills prominently on your resume. By doing so, you’ll show that you’re a valuable candidate who is familiar with the essential tools and systems used in your field.

Recruiters are looking for marketing directors who are proficient in specific programs, such as Photoshop, InDesign, and Excel. They also want to see that you have experience with specific systems and methodologies, such as Lean and Agile. So be sure to list all of your relevant technical skills prominently on your resume.


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