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Marketing Executive Resume Example & Writing Guide

Use this Marketing Executive resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Marketing is one of the most in-demand career fields right now, and marketing executives are in high demand as well. If you’re looking to break into this competitive field or just looking for a new opportunity to flex your marketing muscles, a marketing executive resume is the best way to showcase your skills and experience.

Here are some tips and an example to help you write a marketing executive resume that hiring managers will love.

Mary Thompson
Chicago, IL | (123) 456-7891 | [email protected]
Summary

Strategic marketer with a decade of experience in developing and executing marketing plans across channels. Excels at creating brand awareness, driving leads, and cultivating customer loyalty. Proven track record of success working with startups and well-funded organizations.

Education
Keller Graduate School of Management Jun '10
MBA in Marketing
University of Illinois at Urbana-Champaign Jun '06
B.A. in Communications
Experience
Company A, Marketing Executive Jan '17 – Current
  • Developed and executed a B2B marketing strategy to increase the company’s market share by 20% within 6 months of joining.
  • Led an integrated campaign across digital, social media, email, outbound telemarketing, and trade shows to generate leads for sales team.
  • Managed a team of 5 content writers who created engaging copy for website landing pages that increased conversion rates by 30%.
  • Created a new product offering in collaboration with engineering team which resulted in 100% growth over previous year at launch.
  • Built relationships with key accounts including Fortune 500 companies such as Apple & Microsoft to drive revenue through strategic partnerships and channel partner programs.
Company B, Marketing Executive Jan '12 – Dec '16
  • Spearheaded the development of a new digital marketing campaign that increased web traffic by over 30%
  • Collaborated with sales and customer service teams to improve overall brand image through social media outreach
  • Created an innovative email marketing program that improved open rates by 10% in one year
  • Managed all aspects of company’s online presence, including website design and content creation
  • Spearheaded the launch of a new product line, increasing revenue by 25% within first year
Company C, Marketing Coordinator Jan '09 – Dec '11
  • Developed and executed marketing campaigns to generate leads and grow the customer base.
  • Conducted market research to identify opportunities for new products and services.
  • Analyzed marketing data to track the effectiveness of marketing initiatives and make recommendations for improvements.
Certifications
  • Certified Marketing Executive
  • Certified Professional Marketer
  • Marketing Research Certification
Skills

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Marketing Executive Resume

Here’s how to write a marketing executive resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will see. And they’re the best way to showcase your experience and qualifications.

So it’s crucial that you use them to your advantage. And the best way to do that is by using specific, descriptive language. For example, rather than saying you “managed social media accounts,” you could say you “managed social media accounts for top-tier fashion brand, increasing followers by 20% in six months.”

The second bullet point is much more specific and provides more detail about what exactly you did and the results of your work.

Related: What Is a Marketing Executive? How to Become One

Identify and Include Relevant Keywords

When you apply for a marketing executive role, your resume goes through an applicant tracking system (ATS). This system looks for certain keywords related to the job in order to determine whether you are a good fit. If your resume doesn’t include enough of the right keywords, your application might not make it past the initial screening process.

The best way to make sure your resume includes the right keywords is to read through the job posting and take note of the terms that are used most often. Then, use those same terms when you write your resume. You can find a list of commonly used marketing executive keywords below:

  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Digital Marketing
  • Social Media
  • Email Marketing
  • Business Strategy
  • Online Marketing
  • Customer Service
  • Market Research
  • Adobe Photoshop
  • Teamwork
  • Management
  • Sales
  • Advertising
  • Public Relations
  • Negotiation
  • Leadership
  • Strategy
  • Google Analytics
  • Microsoft Access
  • Content Marketing
  • Copywriting
  • Online Advertising
  • Search Engine Optimization (SEO)
  • B2B Marketing
  • Event Management
  • Business Development
  • Strategic Planning
  • Management Consulting

Showcase Your Technical Skills

In order to be successful in this role, it is essential that marketing executives are proficient in a variety of technical systems and procedures. Recruiters are looking for marketing executives who are skilled in programs like Microsoft Office Suite, CRM software, and social media platforms like LinkedIn and Twitter. Additionally, marketing executives need to be familiar with the principles of marketing and how to create effective marketing campaigns.

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