Marketing Executive Resume Example & Writing Guide

Marketing is one of the most in-demand career fields right now, and marketing executives are in high demand as well. If you’re looking to break into this competitive field or just looking for a new opportunity to flex your marketing muscles, a marketing executive resume is the best way to showcase your skills and experience.

Here are some tips and an example to help you write a marketing executive resume that hiring managers will love.

How to Write a Marketing Executive Resume

Here’s how to write a marketing executive resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will see. And they’re the best way to showcase your experience and qualifications.

So it’s crucial that you use them to your advantage. And the best way to do that is by using specific, descriptive language. For example, rather than saying you “managed social media accounts,” you could say you “managed social media accounts for top-tier fashion brand, increasing followers by 20% in six months.”

The second bullet point is much more specific and provides more detail about what exactly you did and the results of your work.

Related: What Is a Marketing Executive? How to Become One

Identify and Include Relevant Keywords

When you apply for a marketing executive role, your resume goes through an applicant tracking system (ATS). This system looks for certain keywords related to the job in order to determine whether you are a good fit. If your resume doesn’t include enough of the right keywords, your application might not make it past the initial screening process.

The best way to make sure your resume includes the right keywords is to read through the job posting and take note of the terms that are used most often. Then, use those same terms when you write your resume. You can find a list of commonly used marketing executive keywords below:

Showcase Your Technical Skills

In order to be successful in this role, it is essential that marketing executives are proficient in a variety of technical systems and procedures. Recruiters are looking for marketing executives who are skilled in programs like Microsoft Office Suite, CRM software, and social media platforms like LinkedIn and Twitter. Additionally, marketing executives need to be familiar with the principles of marketing and how to create effective marketing campaigns.

Related: How Much Does a Marketing Executive Make?

Remember The Basics

As you write your resume, it’s important to keep a few basic rules in mind.

Create Scannable Sections

There are a few things you can do to your resume to make it easier to read and understand quickly. Aligning everything to the left, using a standard font type and size, and keeping bullets under 2 lines will help make your resume more skimmable. You should also try to leave some white space on the page to help the reader understand your resume at a glance.

Be Concise

When writing your resume, it is important to keep in mind that brevity is key. A resume should be one or two pages long, depending on how much experience you have. A one-page resume is ideal for recent graduates or those early in their careers, while a two-page resume is more common for those with eight or more years of experience. When trimming down your resume, remove irrelevant information, drop references, and remove filler words.

Check Your Work

Proofreading your resume is an important step in ensuring that it looks its best. There are a few key things to look for when proofreading: spelling mistakes, punctuation mistakes, and grammatical mistakes. It is also important to be aware of easily confused words. Spell-checking your resume is a good way to catch mistakes, but it is important to have someone else read it over as well.

Consider Including a Summary

A resume summary statement can be an extremely effective way to introduce yourself to a potential employer. It allows you to succinctly highlight your most relevant skills and experiences, and to explain how your qualifications make you the perfect candidate for the job. When writing your summary, be sure to focus on your most highly transferable skills and experiences, and to clearly state your intentions. Keep your summary to just a couple of lines, and make sure it’s easy to read and understand.

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