Marketing Executive Resume Example & Writing Guide
Use this Marketing Executive resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Marketing is one of the most in-demand career fields right now, and marketing executives are in high demand as well. If you’re looking to break into this competitive field or just looking for a new opportunity to flex your marketing muscles, a marketing executive resume is the best way to showcase your skills and experience.
Here are some tips and an example to help you write a marketing executive resume that hiring managers will love.
How to Write a Marketing Executive Resume
Here’s how to write a marketing executive resume of your own.
Write Compelling Bullet Points
Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will see. And they’re the best way to showcase your experience and qualifications.
So it’s crucial that you use them to your advantage. And the best way to do that is by using specific, descriptive language. For example, rather than saying you “managed social media accounts,” you could say you “managed social media accounts for top-tier fashion brand, increasing followers by 20% in six months.”
The second bullet point is much more specific and provides more detail about what exactly you did and the results of your work.
Identify and Include Relevant Keywords
When you apply for a marketing executive role, your resume goes through an applicant tracking system (ATS). This system looks for certain keywords related to the job in order to determine whether you are a good fit. If your resume doesn’t include enough of the right keywords, your application might not make it past the initial screening process.
The best way to make sure your resume includes the right keywords is to read through the job posting and take note of the terms that are used most often. Then, use those same terms when you write your resume. You can find a list of commonly used marketing executive keywords below:
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Social Media
- Email Marketing
- Business Strategy
- Online Marketing
- Customer Service
- Market Research
- Adobe Photoshop
- Teamwork
- Management
- Sales
- Advertising
- Public Relations
- Negotiation
- Leadership
- Strategy
- Google Analytics
- Microsoft Access
- Content Marketing
- Copywriting
- Online Advertising
- Search Engine Optimization (SEO)
- B2B Marketing
- Event Management
- Business Development
- Strategic Planning
- Management Consulting
Showcase Your Technical Skills
In order to be successful in this role, it is essential that marketing executives are proficient in a variety of technical systems and procedures. Recruiters are looking for marketing executives who are skilled in programs like Microsoft Office Suite, CRM software, and social media platforms like LinkedIn and Twitter. Additionally, marketing executives need to be familiar with the principles of marketing and how to create effective marketing campaigns.