Salary

Marketing Graphic Designer Salary: What You’ll Make and Why

Marketing graphic designers make around $43,436 to $87,948 on average in the US, depending on experience, location, skills, and other factors.

According to various salary aggregate websites, a marketing graphic designer’s salary in the US ranges between $43,436 and $87,948, with an average salary of $54,786. As of July 2022, the base salaries for marketing graphic designers are listed as follows:

PayscaleZipRecruiterIndeedSalary.comGlassdoor
$43,436$50,175$45,865$46,504$87,948

Keep in mind: Salary aggregate websites typically rely on data submitted anonymously by individuals using their site. Some websites may have received larger amounts of data of either higher or lower than average salaries, which may affect the site’s calculated average.

Read more: What Is a Marketing Graphic Designer? How to Become One

What influences a salary?

The salary of a Marketing Graphic Designer is determined by a number of factors, including education, experience, and job location. In this article, we will take a closer look at how these factors impact salary.

Years of experience

Salary increases are generally tied to your experience level. In general, the more years you spend working as a marketing graphic designer, the more you can expect to earn. Here’s how experience can impact your marketing graphic designer salary, according to the Bureau of Labor Statistics and the National Compensation Survey.

Level of experienceSalary
Entry-level (less than 1 year)$33,607
Early career (1 to 4 years)$40,981
Mid career (5 to 9 years)$52,841
Experienced (10 to 19 years)$66,931
Late career (20+ years)$87,702
Location

Where you live can also impact how much you can make as a marketing graphic designer. Typically, working in a large metropolitan area correlates to a higher salary, as well as a higher cost of living.

Here is a list of some major cities with their corresponding average marketing graphic designer salary according to the Bureau of Labor Statistics.

CityAverage Salary
Seattle, WA$78,870
San Francisco, CA$75,857
Washington DC, DC$72,647
Boston, MA$68,057
New York City, NY$66,067
Cincinnati, OH$47,971
Birmingham, AL$46,742
Tampa Bay, FL$45,691
Indianapolis, IN$45,587
Oklahoma City, OK$40,416

How does this compare to similar jobs?

Here’s how a marketing graphic designer’s salary stacks up against similar jobs.

Related JobsAverage Salary
Experience Designer$94,408
Interaction Designer$111,562
Graphic Designer$48,283
Art Director$78,781
Creative Director$87,957
User Interface Designer$89,780
Information Architect$126,608
User Experience Designer$98,816
Visual Designer$85,950

How to increase your marketing graphic designer salary

Now that you have a better idea of what you could expect to earn as a marketing graphic designer, let’s look at ways to boost your salary.

1. Strengthen your skills

Pursuing and improving in-demand skills could make you more competitive for promotions and higher-paying positions. These skills include:

  • Graphic Design: Use industry-standard design software to create high-quality visuals
  • Layout and Composition: Understand principles of design to create visually appealing layouts
  • Typography: Select and pair fonts to create hierarchy and contrast in designs
  • Color Theory: Use color to create mood, contrast, and visual interest in designs
  • Print Production: Prepare files for print and understand the printing process
2. Get a good performance review

One way to increase your salary is to make sure you’re doing a great job. If you can get a positive performance review, you’ll be in a much better position to negotiate for a raise. Make sure you’re meeting all of your deadlines, and going above and beyond in your work. If you can show that you’re a valuable asset to the company, you’ll be more likely to get the salary you deserve.

3. Know Your Value

When it comes to negotiating a salary, it’s important to know your worth. Do some research on what other designers in your area with your level of experience are making, and use that information to help you form a realistic expectation for your own salary. If you have a portfolio of your work, be sure to bring it along to your meeting to showcase your skills.

Article Sources

1. US Bureau of Labor Statistics. “National Compensation Survey, https://www.bls.gov/ncs/.” Accessed July 2, 2022.

2. US Bureau of Labor Statistics. “Occupational Employment and Wages, https://www.bls.gov/oes/current/oes271024.htm.” Accessed July 2, 2022.

3. Payscale. “Marketing Graphic Designer Salary, https://www.payscale.com/research/US/Job=Marketing_Graphic_Designer/Salary.” Accessed July 2, 2022.

4. Ziprecruiter. “Marketing Graphic Designer Annual Salary, https://www.ziprecruiter.com/Salaries/Marketing-Graphic-Designer-Salary.” Accessed July 2, 2022.

5. Indeed. “Indeed Salary Finder, https://www.indeed.com/career/salaries.” Accessed July 2, 2022.

6. Salary.com. “Marketing Graphic Designer Salary, https://www.salary.com/research/salary/posting/marketing-graphic-designer-salary.” Accessed July 2, 2022.

7. Glassdoor. “Marketing Graphic Designer Salaries, https://www.glassdoor.com/Salaries/marketing-graphic-designer-salary-SRCH_KO0,26.htm.” Accessed July 2, 2022.

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