Career Development

What Does a Marketing Intern Do?

Find out what a marketing intern does, how to get this job, and what it takes to succeed as a marketing intern.

Marketing interns are entry-level employees who work directly with marketing professionals to support their efforts. They may be responsible for a wide range of tasks, including creating content, managing social media accounts, researching industry trends, and more.

Marketing interns often have a lot of freedom in the projects they choose to pursue. This gives them an opportunity to try out new skills and gain valuable experience that can help them stand out from other applicants when it comes time to look for full-time jobs.

Marketing Intern Job Duties

Marketing interns typically have a wide range of responsibilities, which can include:

  • Researching competitors and their marketing tactics to help develop a strategic plan for the company’s marketing efforts
  • Identifying potential customers through research or participation in events or activities that might interest the company’s target market
  • Working with sales staff to develop and implement marketing strategies for new product launches
  • Preparing reports summarizing marketing activities, including number of impressions generated, response rates, and cost per response
  • Assisting with the development of marketing campaigns by creating ads and brochures, writing copy, and designing graphics
  • Researching potential markets to identify growth opportunities and potential pitfalls
  • Coordinating with external vendors to ensure delivery of products or services
  • Helping to plan and execute events such as trade shows or seminars to promote products or services
  • Monitoring competitor activity to ensure compliance with regulations and industry standards

Marketing Intern Salary & Outlook

Marketing intern salaries vary depending on their level of education, years of experience, and the company they work for. They may also receive benefits, such as health insurance, 401k contributions, and paid vacation time.

  • Median Annual Salary: $47,000 ($22.6/hour)
  • Top 10% Annual Salary: $115,000 ($55.29/hour)

The employment of marketing interns is expected to grow faster than average over the next decade.

Employment growth will be driven by the increasing importance of digital and social media in marketing strategies. As more consumers use mobile devices, social media, and other digital platforms, companies will need to hire more marketing interns to help develop and implement these strategies.

Related: Marketing Intern Interview Questions and Answers

Marketing Intern Job Requirements

A marketing intern typically needs to have the following:

Education: Entry-level marketing interns need a bachelor’s degree in marketing, communications or a related field. Some companies prefer candidates who have a master’s degree in marketing or business administration. Relevant coursework includes classes in marketing, advertising, research, statistics, economics, business and finance.

Training & Experience: Marketing interns will receive on-the-job training to learn the specific skills and processes of the company. Marketing interns will often shadow current marketing employees to learn about the daily tasks and responsibilities of the role. Marketing interns may also receive training in the use of marketing software and other computer programs the company uses.

Certifications & Licenses: Certifications are not usually a requirement to become a marketing intern, but they can make you a more competitive candidate when applying for internships and full-time positions.

Marketing Intern Skills

Marketing interns need the following skills in order to be successful:

Communication: Communication is the act of conveying information to others. As a marketing intern, you may be communicating with a variety of people, including other interns, marketing managers, sales representatives and customers. Strong communication skills can help you convey your ideas effectively and understand the ideas of others.

Social media marketing: Social media marketing involves creating and managing posts on social media platforms like Facebook, Twitter and Instagram. This is a common area of focus for marketing interns, as many companies use social media to promote their products and services. Interns with social media marketing skills can create engaging posts that encourage people to interact with the company’s social media account.

Research: As a marketing intern, you may be tasked with researching topics related to your company’s marketing strategy. This could include researching competitors, analyzing data or finding information about trends in your industry. Your ability to conduct thorough research and compile data is an important skill for a marketing intern.

Time management: Time management is another skill that can be useful for marketing interns. Since many marketing interns work full-time jobs in addition to their internship, it’s important for them to be able to manage their time effectively. This can help them complete their work on time and complete it to a high standard.

Creativity: A marketing internship is a great opportunity for you to develop your creative skills. You can use your creativity to develop marketing strategies, create marketing campaigns and develop marketing materials. Your creativity can help you come up with new ideas to help your company grow.

Marketing Intern Work Environment

Marketing interns work in a variety of settings, including corporate marketing departments, advertising agencies, public relations firms, and media organizations. They may also work in the marketing or sales departments of retail stores, manufacturing companies, or service businesses. Many marketing interns work in fast-paced, deadline-driven environments and must be able to handle multiple tasks simultaneously. Some may travel to attend marketing or sales meetings, conferences, or trade shows. Most marketing interns work full time during regular business hours, but some may work evenings or weekends to accommodate the schedules of their supervisors or to meet deadlines.

Marketing Intern Trends

Here are three trends influencing how marketing interns work. Marketing interns will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Marketing Automation Will Become More Important

As marketing automation becomes more important, marketing interns will need to learn how to use this technology in order to be successful.

Marketing automation allows businesses to automate many of the tasks involved in marketing, such as sending out emails and creating content. This allows marketing interns to focus on other tasks that are more important, such as developing relationships with potential customers.

More Focus on Digital Marketing

As digital marketing becomes more important, marketing interns will need to focus on learning these skills.

Digital marketing involves using online channels, such as social media and search engines, to promote a product or service. By understanding how to use these channels effectively, marketing interns can help their company reach a wider audience and generate more leads. In addition, they can also learn how to create effective ads and optimize websites for search engine optimization.

The Importance of Being Data-Driven

In today’s business world, being data-driven is essential for success. This is because data can provide valuable insights into what is working and what is not working for a company. As a result, marketing interns who are able to analyze data and make decisions based on it will be highly valued by employers.

To be successful in this field, marketing interns should be able to understand how to collect and analyze data in order to make informed decisions about how to best market a product or service. They should also be able to communicate their findings to others in a way that is easy to understand.

How to Become a Marketing Intern

A marketing intern can expect to work hard and learn a lot. They will be exposed to many different aspects of the business, from advertising to customer service. They will also have the opportunity to work with a variety of people in different departments.

It’s important for interns to take advantage of this opportunity and learn as much as they can. They should ask questions and offer suggestions when appropriate. They should also be prepared to pitch new ideas and take on extra tasks when asked.

Advancement Prospects

Marketing interns typically start in entry-level positions and work their way up to more advanced positions. As they gain experience, they may be promoted to marketing coordinators or marketing specialists. With additional experience and education, they may advance to marketing managers, directors, or vice presidents.

Those who are interested in research may become market research analysts or marketing research directors. Those who want to teach marketing in colleges or universities may become professors. Some marketing executives become consultants.

Marketing Intern Job Description Example

At [CompanyX], we’re looking for a marketing intern who is passionate about learning the ins and outs of the marketing field. The ideal candidate will be a quick learner with a go-getter attitude, and someone who is not afraid to take initiative. As our marketing intern, you will be assisting our marketing team with a variety of tasks including market research, social media campaigns, email marketing, and event planning. This is a great opportunity for someone who is interested in pursuing a career in marketing, and who wants to gain valuable experience in the field.

Duties & Responsibilities

  • Assist in the development and execution of marketing plans for assigned projects, including but not limited to research, analysis, recommendations, and reporting
  • Support the team in the creation of promotional materials, such as website content, blog posts, social media content, email campaigns, etc.
  • Help to maintain and update customer databases and contact lists
  • Monitor competitor activity and industry trends, and share insights with the team
  • Assist with event planning and coordination, including logistics, on-site support, and follow-up
  • Manage inventory of marketing collateral, placing orders as needed
  • Provide administrative support to the marketing team, as needed
  • Help to develop and track metrics to measure the effectiveness of marketing campaigns
  • Conduct market research using a variety of methods, including surveys, focus groups, interviews, etc.
  • Prepare reports summarizing research findings
  • Perform data entry and other tasks as needed to support marketing initiatives
  • Adhere to all company policies and procedures

Required Skills and Qualifications

  • Working towards a degree in marketing, communications, or related field
  • Excellent writing and communication skills
  • Creativity and innovative thinking
  • Strong organizational skills and attention to detail
  • Ability to work independently and as part of a team
  • Proficiency in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Experience with graphic design software, including Photoshop, Illustrator, InDesign, etc.
  • Experience with social media platforms, including Facebook, Twitter, Instagram, Snapchat, etc.
  • Working knowledge of HTML and CSS
  • Copywriting experience


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