Career Development

What Does a Marketing Lead Do?

Find out what a marketing lead does, how to get this job, and what it takes to succeed as a marketing lead.

Marketing leads are the people who generate interest in a company’s products or services. They may be responsible for developing marketing campaigns, creating content, and coordinating with other departments to ensure that everything is executed properly.

Marketing leads often work closely with sales leads to determine which potential customers should receive which marketing materials. This helps ensure that everyone gets the right message at the right time.

Marketing Lead Job Duties

A marketing lead typically has a wide range of responsibilities, which can include:

  • Analyzing data to determine what marketing campaigns were successful, which ones fell short of goals, and why
  • Communicating with clients to gain an understanding of their needs and objectives
  • Identifying potential customers by researching industries, competitors, and end users
  • Determining pricing for products or services based on market conditions and competition
  • Conducting research on markets, products, competitors, and regulations to identify opportunities for growth
  • Identifying potential leads from existing client databases and contacting them with information about products or services
  • Developing marketing plans, including creating an advertising budget and timeline for implementation
  • Identifying and contacting potential clients to initiate relationships and gain new business opportunities
  • Maintaining contact with existing clients to ensure satisfaction with products or services

Marketing Lead Salary & Outlook

Marketing leads are typically paid on a salary basis, and their salaries can vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $66,500 ($31.97/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of marketing leads is expected to grow faster than average over the next decade.

Demand for marketing leads is expected to increase as companies continue to expand their product lines and geographic reach. As more companies enter new markets, they will need more marketing leads to help them target customers in these areas.

Marketing Lead Job Requirements

A few of the qualifications that are often looked for in a marketing lead include:

Education: A bachelor’s degree is often a minimum requirement to become a marketing lead. Some companies prefer to hire candidates with a master’s degree in marketing or a related field. Relevant coursework includes marketing research, marketing strategy, marketing communications, marketing analytics and e-commerce.

Training & Experience: Marketing leads typically have several years of experience in marketing or related fields. They may have worked as marketing directors, marketing managers or marketing analysts. They may have experience in other industries, such as retail or finance, where they learned how to analyze data and make strategic decisions.

Marketing leads may receive on-the-job training to learn more about the company’s products and services, the industry and the products and services the company offers. They may also receive training in the company’s marketing software and systems.

Certifications & Licenses: Certifications are not usually a requirement to become a marketing lead, but they can make you a more competitive candidate when applying for jobs.

Marketing Lead Skills

Marketing leads need the following skills in order to be successful:

Communication: Communication is another important skill for marketing leads. You may need to communicate with clients, sales representatives and other marketing professionals. You can use communication skills to send emails, make phone calls and write marketing proposals.

Relationship building: Relationship building is the ability to form and maintain positive relationships with others. As a marketing lead, you may need to build relationships with other marketing professionals, sales representatives and other business leaders. Relationship building can help you form connections that can help you achieve your goals.

Problem-solving: A marketing lead often works with a team of other marketing professionals to develop and execute marketing campaigns. This role requires the ability to identify and solve problems. For example, if a marketing campaign isn’t performing as well as expected, a marketing lead may be able to identify the problem and propose a solution to improve the campaign’s performance.

Strategic thinking: A marketing lead needs to be able to think strategically about their company’s marketing goals and how to achieve them. This involves considering the company’s resources, the current marketing landscape and the potential outcomes of various marketing strategies. Strategic thinking can help you develop effective marketing campaigns and lead your team to success.

Industry knowledge: A marketing lead needs to have a thorough understanding of the marketing industry. This can help them to identify the most effective strategies for their team to use. They can also use their industry knowledge to help their team develop a marketing plan that meets the needs of their target audience.

Marketing Lead Work Environment

The work environment for marketing leads is very fast-paced and constantly changing. They typically work in an office setting, but may also travel to meet with clients or attend conferences. Marketing leads usually work full time and may be required to work overtime to meet deadlines. The job can be stressful, as marketing leads are under constant pressure to generate new leads and sales.

Marketing Lead Trends

Here are three trends influencing how marketing leads work. Marketing leads will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Marketing Teams Will Become More Strategic

As marketing teams become more strategic, they will need to develop a better understanding of the company’s overall business strategy. This will require them to collaborate more closely with other departments, such as sales and product development.

By becoming more strategic, marketing teams can help to drive the company’s success by creating campaigns that are aligned with its goals. They can also use data-driven insights to create more effective campaigns that reach the right customers.

Marketing Automation Will Be More Important

As marketing automation becomes more important, marketing leads will need to be familiar with this technology.

Marketing automation allows businesses to automate tasks such as lead generation, email marketing, and social media marketing. By using marketing automation, businesses can save time and money while still achieving the same results.

In order to take advantage of marketing automation, marketing leads will need to be familiar with the different tools available and how to use them effectively. They will also need to understand how to measure the effectiveness of marketing automation campaigns.

Customer Experience Becomes King

The customer experience is becoming king in today’s economy. Customers are increasingly looking for businesses that provide a great customer experience, and those that do not are being left behind.

This trend means that marketing professionals need to focus on providing a great customer experience from the moment a customer contacts the company until they make a purchase. This includes providing helpful information about products and services, answering questions quickly, and resolving any issues that may arise.

How to Become a Marketing Lead

A marketing lead career path can be rewarding and exciting. It’s important to consider what type of company you want to work for, as well as the type of products or services they offer. Do some research on the company and its products so that you have a good understanding of what they do and who their target market is.

Once you’ve decided on a company and product line, it’s time to start building your marketing lead resume. Start by creating a LinkedIn profile that highlights your skills and experience in marketing. Include any volunteer or freelance work you’ve done related to marketing. Next, create a portfolio of your best work that showcases your creativity and ability to come up with innovative ideas. Finally, reach out to people in the industry and ask for advice on how to get started in marketing.

Related: How to Write a Marketing Lead Resume

Advancement Prospects

There are many ways to advance in the field of marketing, but it often depends on the individual’s goals and interests. For example, someone interested in research may move into a position as a marketing research analyst, while someone interested in management may become a marketing manager. There are also many opportunities for marketing leads to move into sales, either as a sales representative or a sales manager.

Those who are interested in marketing may also wish to pursue an advanced degree, such as a master’s in business administration with a concentration in marketing. This can lead to more senior positions, such as director of marketing or vice president of marketing.

Marketing Lead Job Description Example

At [CompanyX], we’re looking for a marketing lead who will be responsible for the planning, execution, and optimization of our marketing campaigns across all channels. The ideal candidate will have a strong background in marketing, with experience in both traditional and digital marketing channels. They will be a strategic thinker with the ability to think outside the box to develop creative solutions to complex problems. Additionally, they will have excellent project management skills, with the ability to manage multiple projects simultaneously while meeting deadlines.

The marketing lead will be responsible for developing and managing the marketing budget, as well as overseeing the work of external agencies and vendors. They will also be responsible for developing relationships with key stakeholders, both internally and externally, and for representing the marketing department in company-wide meetings.

Duties & Responsibilities

  • Develop and execute marketing plans that align with business objectives, strategies, and goals
  • Research and analyze market trends, customer behavior, and competition to identify opportunities for growth
  • Create and manage budgets for marketing initiatives, track expenses, and ROI to ensure efficient use of resources
  • Plan and oversee all aspects of marketing campaigns from start to finish, including but not limited to ideation, copywriting, design, media buying, and measurement
  • Manage a team of marketing professionals and support staff, delegating tasks and responsibilities as needed
  • Foster relationships with key partners, clients, and industry thought leaders to create mutually beneficial opportunities for collaboration
  • Stay up-to-date on latest marketing trends and technologies, and utilize this knowledge to improve existing campaigns and develop new ones
  • Write and edit marketing collateral such as website content, blog posts, white papers, case studies, email newsletters, and social media posts
  • Analyze data from web analytics tools and marketing campaigns to identify areas of improvement and optimize future efforts
  • Generate reports on marketing metrics and present findings to upper management
  • Manage multiple projects simultaneously and adjust priorities as needed to meet deadlines
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business, communications, or related field
  • 7-10 years professional experience in marketing, with at least 3 years in a leadership role
  • Proven track record of successful marketing campaigns and initiatives
  • Solid understanding of marketing principles, including product positioning, target markets, and brand identity
  • Excellent analytical skills, with experience measuring and reporting on marketing KPIs
  • Outstanding project management skills, with ability to lead cross-functional teams
  • Exceptional written and verbal communication skills

Preferred Skills and Qualifications

  • Master’s degree in marketing, business, or related field
  • Experience working in a B2B environment
  • In-depth knowledge of digital marketing tools and best practices
  • Familiarity with graphic design software, including Photoshop and InDesign
  • Creative thinking and problem-solving skills

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