Marketing Professor Resume Example & Writing Guide

Use this Marketing Professor resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Marketing is a diverse field with many different jobs that can be hard to break into without experience.

If you’re looking to enter the field or just need a new job, here are some tips and an example resume to help you write your own winning marketing professor resume.

James Smith
Los Angeles, CA | (123) 456-7891 | [email protected]

Seasoned marketing professor with over 15 years of experience in teaching and researching the latest marketing theories and practices. Specializes in digital marketing, market research, and consumer behavior. Passionate about helping students develop the skills they need to succeed in the marketing field.

University of Southern California Jun '02
MBA in Marketing
University of Southern California Jun '98
B.S. in Business Administration
Company A, Marketing Professor Jan '17 – Current
  • Developed and implemented a new marketing strategy for the college that increased enrollment by 20% in one year.
  • Created an online presence for the college, including a website, social media accounts, and email campaigns to reach prospective students.
  • Managed all aspects of the admissions process from recruitment through matriculation, increasing applications by 50%.
  • Oversaw development of a mobile app for the college with over 1,000 downloads within 6 months of launch.
  • Designed and developed a comprehensive marketing plan for the college that included advertising strategies as well as promotional materials such as brochures and flyers.
Company B, Marketing Professor Jan '12 – Dec '16
  • Created and implemented a social media campaign that increased student engagement by 25%
  • Collaborated with the sales team to create an email marketing campaign that resulted in a 10% increase in revenue
  • Conducted research on current trends, best practices and emerging technologies for use in future courses
  • Developed and taught digital marketing course (including SEO, PPC, affiliate marketing and web analytics) for ~200 students/year
  • Designed and delivered online digital marketing course (~50 students/year) including SEO, PPC, affiliate marketing and web analytics
Company C, Marketing Research Analyst Jan '09 – Dec '11
  • Conducted primary and secondary research to support marketing initiatives and new product development.
  • Analyzed customer data to identify trends and segmentation for targeted marketing campaigns.
  • Created marketing reports and presentations to communicate findings to internal stakeholders.
  • MBA
  • Certified Marketing Professional
  • Certified Professional in Social Media

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Marketing Professor Resume

Here’s how to write a marketing professor resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will see. And they’re the best way to showcase your experience and qualifications.

So it’s crucial that you use them to your advantage. And one of the best ways to do that is by using specific, descriptive language.

For example, rather than saying you “managed social media accounts,” you could say you “managed social media accounts for top-tier fashion brand, increasing followers by 20% over 6-month period.”

The second bullet point is much more specific and provides more detail about what you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a marketing professor role, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for specific terms related to the job, like “marketing strategy” and “advertising” in order to determine whether your experience is a match for the position. If you don’t have enough relevant keywords on your resume, the ATS might filter out your application.

To make sure your resume makes it past the ATS, focus on including keywords throughout all sections of your application. Here are some commonly used marketing professor keywords:

  • Marketing
  • Marketing Strategy
  • Marketing Management
  • Strategic Marketing
  • Social Media Marketing
  • Business Strategy
  • Digital Marketing
  • Project Management
  • Online Marketing
  • Customer Relationship Management (CRM)
  • Management
  • Sales
  • Business Development
  • Brand Management
  • Strategic Planning
  • Entrepreneurship
  • Microsoft Access
  • Adobe Photoshop
  • Marketing Research
  • Strategic Planning
  • International Marketing
  • Customer Service
  • Advertising
  • Communication
  • Public Relations
  • Leadership
  • E-commerce
  • Social Media
  • Google Analytics
  • Email Marketing

Showcase Your Technical Skills

As a marketing professor, you need to be proficient in a variety of software programs and systems in order to effectively teach your students. In addition, you need to be able to use technology to communicate with other members of the faculty, staff, and administration.

Some of the programs and systems that marketing professors are typically expected to be proficient in include: learning management systems (LMS), such as Blackboard and Canvas; customer relationship management (CRM) software, such as Salesforce and HubSpot; and marketing automation software, such as Marketo and Pardot.


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