Career Development

What Does a Marketing Technology Manager Do?

Find out what a marketing technology manager does, how to get this job, and what it takes to succeed as a marketing technology manager.

Marketing technology managers are responsible for overseeing the development and implementation of marketing technologies. This includes everything from creating new digital marketing strategies to managing existing campaigns.

Marketing technology managers work closely with other members of their team to develop new ways to use technology to reach customers, build brand awareness, and increase sales. They may also be tasked with developing internal processes or procedures related to how their company uses technology in its marketing efforts.

Marketing Technology Manager Job Duties

A marketing technology manager typically has a wide range of responsibilities, which can include:

  • Developing and managing a strategic plan for marketing technology that aligns with organizational goals
  • Researching new technology trends to identify opportunities for improvement within an organization’s current marketing technology strategy
  • Evaluating existing marketing technology programs and recommending updates or changes to improve efficiency or effectiveness
  • Managing the implementation of new marketing technology platforms to ensure compatibility with existing systems
  • Supervising a team of marketing technology specialists to ensure that all technology needs are met
  • Recommending new technologies to improve efficiency or effectiveness of marketing initiatives
  • Creating reports about the effectiveness of different marketing campaigns, including customer purchase behavior and customer satisfaction measures
  • Conducting market research to determine customer preferences and behaviors
  • Overseeing implementation of new technologies by working with outside vendors or internal personnel

Marketing Technology Manager Salary & Outlook

Marketing technology managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $99,500 ($47.84/hour)
  • Top 10% Annual Salary: $184,000 ($88.46/hour)

The employment of marketing technology managers is expected to grow faster than average over the next decade.

As e-commerce continues to grow, marketing technology managers will be needed to help companies develop and implement digital strategies. In addition, as more companies use data analytics to target customers and evaluate the effectiveness of their marketing efforts, demand for marketing technology managers will increase.

Marketing Technology Manager Job Requirements

A marketing technology manager typically needs the following qualifications:

Education: A bachelor’s degree is often a minimum requirement to become a marketing technology manager. Some companies may prefer a master’s degree in marketing, business or a related field. Relevant coursework includes statistics, research methods, business and marketing.

Training & Experience: Marketing technology managers typically receive on-the-job training in their new roles. This training may include learning about the company’s products and services, the marketing strategies they use and the technology they use to support these strategies. Marketing technology managers who want to advance in their careers may pursue additional training in marketing and technology.

Certifications & Licenses: Certifications are not a requirement to become a marketing technology manager. However, they can make you a more competitive candidate when applying for openings.

Marketing Technology Manager Skills

Marketing technology managers need the following skills in order to be successful:

Data analysis: Data analysis is the ability to interpret large amounts of information. As a marketing technology manager, you may be responsible for analyzing data to determine the success of marketing campaigns. This can include analyzing the number of clicks a website receives, the number of people who fill out a form or the number of people who make a purchase. Data analysis can also include analyzing the data to determine what marketing strategies are most effective.

Project management: As a marketing technology manager, you might be responsible for overseeing the development of a marketing campaign. This could include managing the project from start to finish, including assigning tasks to team members, monitoring the project’s progress and ensuring that the project meets its goals. Project management skills can help you manage campaigns effectively and efficiently.

Communication: Communication is the act of conveying information to others. As a marketing technology manager, you may need to communicate with a variety of individuals, including colleagues, clients and other stakeholders. Effective communication can help you build trust, develop relationships and encourage collaboration. You can use communication skills in a variety of situations, including in-person meetings, phone calls, emails and other written correspondence.

Business acumen: A marketing technology manager needs business acumen to understand the company’s financial goals and how the marketing technology they use can help them achieve those goals. For example, a marketing technology manager might be responsible for increasing sales for a company that sells products online. They might use marketing technology to create a personalized experience for each customer that increases the likelihood of a sale.

Technology skills: Technology skills are essential for marketing technology managers, as they are responsible for implementing and maintaining marketing technology systems. This includes knowledge of software, hardware and networking. For example, marketing technology managers may be responsible for setting up and maintaining marketing automation software, which requires knowledge of computer programming.

Marketing Technology Manager Work Environment

Marketing technology managers work in a fast-paced, deadline-driven environment. They are responsible for managing and coordinating the work of a team of marketing and technology professionals. They work closely with other managers, marketing staff, and technology staff to ensure that projects are completed on time and within budget. Marketing technology managers typically work a standard 40-hour week, but they may occasionally have to work overtime to meet deadlines. They may also travel to attend conferences or meet with clients.

Marketing Technology Manager Trends

Here are three trends influencing how marketing technology managers work. Marketing technology managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

Marketing Technology Will Become More Important

As marketing technology becomes more important, marketing managers will need to develop a strong understanding of how to use it effectively.

Marketing technology can help businesses reach customers in new and innovative ways, which can be extremely valuable for those looking to stand out from the competition. By learning how to use marketing technology, marketing managers can create more effective campaigns that reach a wider audience.

The Rise of AI and Automation

The rise of artificial intelligence (AI) and automation is having a major impact on the marketing industry. As these technologies become more widespread, marketers will need to learn how to work with them in order to stay competitive.

One area where AI and automation are already having an impact is in the field of digital marketing. With automated tools like chatbots and search engine optimization algorithms becoming more common, marketers will need to learn how to work with these systems in order to get their products in front of the right people.

More Focus on Customer Experience

As businesses focus more on customer experience, marketing professionals will need to adapt by developing strategies that focus on creating positive interactions with customers.

This trend means that marketing professionals will need to focus on things like branding, customer service, and product development. In order to be successful, they will need to understand what makes customers tick and how to create products and services that meet their needs.

How to Become a Marketing Technology Manager

A marketing technology manager career can be a great way to use your marketing skills in a new and exciting way. As a marketing technology manager, you’ll need to have a strong understanding of both marketing and technology. This means that you should have experience in both areas, as well as an understanding of how they work together.

To become a marketing technology manager, it’s important to have a clear vision for how technology can help your company reach its goals. You should also be able to communicate this vision to other members of the team. Additionally, it’s important to be able to manage multiple projects at once and stay on top of the latest trends in marketing and technology.

Related: How to Write a Marketing Technology Manager Resume

Advancement Prospects

The best way to advance your career as a marketing technology manager is to stay up to date on the latest trends in marketing and technology. Keep your skills sharp by taking courses and attending conferences. As you gain experience, you will be able to take on more responsibility and may eventually be promoted to a director or senior management position. You can also advance your career by starting your own marketing technology consulting business.

Marketing Technology Manager Job Description Example

The Marketing Technology Manager will be responsible for developing and managing the technology stack for the marketing department, including but not limited to marketing automation, CRM, web analytics, and lead management. The ideal candidate will have experience working with marketing teams to understand their needs and objectives, and translating those into technical requirements. They will also have experience managing and configuring marketing technology platforms, as well as integrations between multiple systems. The Marketing Technology Manager will be a strategic thinker who can see the big picture and make recommendations on how technology can be used to achieve marketing goals.

Duties & Responsibilities

  • Serve as the primary point of contact and expert for all marketing technology (MarTech) platforms, including but not limited to CRM, CMS, MAP, web analytics, and social media management
  • Work with marketing leadership to develop and execute a MarTech strategy that meets business objectives and aligns with the company’s overall digital transformation goals
  • Serve as the administrator for all MarTech platforms, ensuring data quality, system uptime, and user access; manage integrations between systems
  • Collaborate with IT and other departments on technical projects related to marketing automation, website development, and other initiatives that touch on marketing technology
  • Stay up-to-date on the latest MarTech trends and best practices, evaluating new platforms and tools to determine if they fit within the company’s ecosystem
  • Train and support users on all MarTech platforms, developing and maintaining user documentation
  • Develop and maintain reporting dashboards to track key performance indicators and report on progress against objectives
  • Manage vendor relationships, negotiating contracts and ensuring SLAs are met
  • Oversee data governance for marketing technology platforms, working with Data Management and other teams to ensure data is accurate and compliant
  • Serve as the subject matter expert on marketing technology during audits and reviews
  • Budget planning and management for all marketing technology expenditures
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, computer science, or related field
  • 5+ years experience in marketing technology, including website development, email marketing, digital advertising, and social media
  • Experience with web analytics tools, such as Google Analytics
  • Proficient in HTML, CSS, and JavaScript
  • Working knowledge of content management systems (CMS), such as WordPress, Drupal, and Joomla
  • Solid project management skills

Preferred Skills and Qualifications

  • Master’s degree in marketing, computer science, or related field
  • 7+ years experience in marketing technology
  • Experience with ecommerce platforms, such as Shopify, Magento, and WooCommerce
  • Experience with CRM software, such as Salesforce and HubSpot
  • Advanced HTML, CSS, and JavaScript skills

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