Career Development

What Does a Media Analyst Do?

Find out what a media analyst does, how to get this job, and what it takes to succeed as a media analyst.

Media analysts are responsible for analyzing the performance of various media outlets. They may focus on a particular industry (e.g., entertainment, fashion, sports) or they may work with a variety of different industries. Regardless of their area of focus, media analysts use a combination of qualitative and quantitative methods to evaluate how well individual outlets are performing.

Media analysts commonly produce reports that detail their findings. These reports may be used internally by the company they work for or they may be made public so that other companies in the same industry can see how they compare to their competitors.

Media Analyst Job Duties

Media analysts typically have a wide range of responsibilities, which can include:

  • Conducting research to identify changing trends in media consumption and content preferences
  • Evaluating the effectiveness of advertising campaigns by measuring changes in brand awareness, product sales, and public opinion
  • Recommending changes to improve efficiency of communications within a company or organization
  • Monitoring the activities of competitors to identify opportunities for new business ventures
  • Reviewing financial statements to assess the health of a company’s business operations
  • Identifying opportunities for new products or services based on market research data
  • Analyzing the effects of media coverage on public perception of events or organizations
  • Reviewing scripts for television shows or commercials for compliance with laws regarding discrimination or libel
  • Recommending changes in programming based on research on audience preferences

Media Analyst Salary & Outlook

Media analysts’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $71,550 ($34.4/hour)
  • Top 10% Annual Salary: $137,000 ($65.87/hour)

The employment of information analysts is expected to grow much faster than average over the next decade.

Employment growth will be driven by the increasing use of data and analytics in business operations. Organizations will need more information analysts to organize, evaluate, and make sense of the large amounts of data they collect.

Media Analyst Job Requirements

A media analyst typically needs to have the following qualifications:

Education: Media analysts typically need a bachelor’s degree in a field such as communications, English, journalism or another closely related discipline. Some employers prefer candidates who have a master’s degree in media studies or a related field.

Training & Experience: Most employers will provide on-the-job training for newly hired media analysts. Training may include learning the company’s specific software and computer systems, as well as the company’s workflow and procedures. Training may also include learning about the company’s specific industry and the types of content they produce.

Certifications & Licenses: Certifications can prove an individual’s qualifications to current and prospective employers. Media analysts can earn certifications to gain more practical knowledge of their responsibilities and further their career advancement opportunities.

Media Analyst Skills

Media analysts need the following skills in order to be successful:

Research: As a media analyst, you need to be able to research topics and information. This can include searching for information on the internet, reading through company documents or researching the history of a company. Being able to research topics and information can help you to better understand the media industry and the information you’re analyzing.

Communication: Communication skills are necessary for effectively relaying information to others. As a media analyst, you may be required to communicate with clients, other team members or other stakeholders. This requires you to be able to convey information in a clear and concise manner.

Critical thinking: Critical thinking is the ability to analyze information and make decisions based on the information you have. As a media analyst, critical thinking is important when you’re analyzing data and making recommendations. For example, if you notice that a certain social media platform is performing better than others, you might recommend that the company focus more of its resources on that platform.

Data analysis: Data analysis is the ability to interpret large amounts of information. As a media analyst, you may be required to analyze data from a variety of sources, including social media, search engine results and website analytics. Data analysis is a crucial skill for media analysts because it allows them to interpret the information they receive and determine how it affects the company’s marketing strategy.

Business acumen: Business acumen refers to your ability to understand the financial aspects of a business. As a media analyst, you may be responsible for creating a budget for a campaign or project. Having a strong understanding of how to allocate resources and make informed financial decisions can help you be successful in your career.

Media Analyst Work Environment

Media analysts work in a fast-paced, deadline-driven environment. They may work long hours, including evenings and weekends, to meet deadlines. They also may travel to attend meetings or to visit media outlets. Media analysts typically work in an office, but they may spend time in a newsroom, on a set, or in a control room. They may work for a news organization, a public relations firm, a government agency, or a political campaign.

Media Analyst Trends

Here are three trends influencing how media analysts work. Media analysts will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Digital Media

The growth of digital media is a trend that is having a major impact on the media industry as a whole. As more and more people consume content online, businesses are looking for professionals who can help them understand how to best utilize this medium.

Media analysts can capitalize on this trend by becoming experts in digital media marketing. They can then work with businesses to create strategies that will help them reach their target audience through online channels.

The Rise of Social Media Influencers

The rise of social media influencers is a trend that has been gaining momentum over the past few years. This trend is driven by the fact that consumers are increasingly turning to social media platforms to get their news and information.

As a result, social media influencers have become an important source of information for many consumers. Media analysts can capitalize on this trend by developing relationships with social media influencers and understanding how to best use their content to reach customers.

A Greater Focus on Data-Driven Journalism

The media industry is changing rapidly as journalists move towards data-driven journalism. This shift is being driven by the increasing availability of data, which allows journalists to make better decisions about what stories to cover and how to present them to readers.

Media analysts can take advantage of this trend by becoming familiar with data-driven journalism techniques and tools. They can also learn how to collect and analyze data to help inform their decisions about what stories to cover and how to present them to readers.

How to Become a Media Analyst

A career as a media analyst can be rewarding in many ways. It offers the opportunity to work with and learn from some of the best minds in the industry, to stay on top of trends and developments that are shaping the future of media, and to help companies make smart decisions about how to use their resources most effectively.

To be successful in this field, it’s important to have a strong foundation in both business and technology. You should also be able to think creatively about new ways to reach and engage audiences, and be willing to experiment with new technologies and platforms.

Related: How to Write a Media Analyst Resume

Advancement Prospects

Media analysts typically need at least a bachelor’s degree in mass communication, journalism, or a related field. Many jobs also require experience in the media industry.

Most media analysts begin their careers in entry-level positions and advance to higher-level jobs with more responsibility after gaining experience. Some analysts eventually move into management positions, such as media director. Others may become self-employed consultants.

Analysts who keep up with new technologies and understand how to use them to collect and analyze data will have the best job prospects.

Media Analyst Job Description Example

As a media analyst at [CompanyX], you will be responsible for monitoring, analyzing, and reporting on all traditional and digital media coverage of the company. You will work closely with the communications team to develop and implement strategies for managing the company’s reputation in the media. In this role, you will be expected to have a deep understanding of the media landscape and the ability to identify opportunities and threats to the company’s reputation. You will also be responsible for developing relationships with key media contacts and managing the company’s crisis communications plan.

Duties & Responsibilities

  • Monitor and analyze media coverage of the company, its competitors, and relevant industry news
  • Generate daily, weekly, and monthly reports on findings for internal stakeholders
  • Develop relationships with key members of the media to ensure positive coverage and placement of stories
  • Proactively pitch story ideas to members of the media to secure placements
  • Write and distribute press releases as needed
  • Monitor social media platforms for relevant conversations and engage as necessary
  • Serve as a liaison between the company and the media, handling inquiries and requests in a timely and professional manner
  • Stay up-to-date on industry trends and newsworthy topics
  • Attend relevant events and functions on behalf of the company
  • Assist with the development and implementation of media relations strategy
  • Manage and maintain media lists
  • Coordinate interviews and other opportunities for company spokespeople

Required Skills and Qualifications

  • Bachelor’s degree in communications, journalism, public relations, or related field
  • 3-5 years professional experience in media analysis, public relations, or similar role
  • Exceptional writing, editing, and proofreading skills
  • Strong research and analytical skills
  • Ability to work independently and with a team to meet deadlines
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Master’s degree in communications, journalism, public relations, or related field
  • Experience working with social media analytics tools, such as Hootsuite Insights, Sprout Social, or NetBase
  • Familiarity with web design and HTML
  • Graphic design skills

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