Career Development

What Does a Media Manager Do?

Find out what a media manager does, how to get this job, and what it takes to succeed as a media manager.

Media managers are responsible for overseeing all aspects of the media department in their company or organization. They commonly work with a team of writers, videographers, graphic designers and other media professionals to create content that’s used across various platforms (website, social media, etc.).

Media managers may also be tasked with developing strategies to promote this content through paid advertising campaigns, partnerships with other companies, etc.

Media Manager Job Duties

Media managers typically have a wide range of responsibilities, which can include:

  • Coordinating with other departments such as marketing, sales, or accounting to ensure that all materials are distributed effectively
  • Establishing budgets for media buying, including researching prices and negotiating discounts with vendors
  • Developing and maintaining relationships with vendors in order to secure discounted rates on advertising space
  • Selecting and planning appropriate media placements based on clients’ marketing goals
  • Selecting appropriate advertising creative materials, such as images or videos, for publication in various media outlets
  • Reviewing the effectiveness of campaigns to ensure that objectives are met
  • Monitoring competitors’ media activities, including new products or services, special promotions, and upcoming events
  • Managing the production of print materials such as brochures and pamphlets
  • Coordinating with other departments within an organization to develop a marketing strategy

Media Manager Salary & Outlook

Media managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $76,500 ($36.78/hour)
  • Top 10% Annual Salary: $120,500 ($57.93/hour)

The employment of media managers is expected to grow much faster than average over the next decade.

As technology continues to change and improve, media managers will be needed to oversee the production of digital content. In addition, demand for social media managers is expected to increase as more companies use social media platforms to communicate with customers and promote their products and services.

Media Manager Job Requirements

A media manager typically needs to have the following qualifications:

Education: Media managers typically need a bachelor’s degree in a related field, such as communications, marketing or journalism. Some employers prefer candidates who have a master’s degree in communications, marketing or journalism.

Training & Experience: Many media managers will have previous experience in the media industry. This experience can include working as a journalist, public relations professional or in a related role, such as a copywriter. This experience can help a media manager learn the skills and knowledge they need to succeed in their role.

Certifications & Licenses: Certifications are not usually a requirement to work as a media manager, but they can help you stand out from other candidates when applying for jobs.

Media Manager Skills

Media managers need the following skills in order to be successful:

Communication: Communication skills can help you convey ideas and information to others. This can include written communication, such as emails, and verbal communication, such as speaking to an audience. Strong communication skills can help you collaborate with others, share information and answer questions.

Marketing: Marketing skills can help you develop strategies for promoting content. You can use marketing skills to help you create advertisements, promotions and other marketing materials that encourage people to engage with your content.

Technology: As a media manager, you should have a basic understanding of the technology used to create and distribute media. This can help you communicate with other professionals and understand the processes involved in creating media. It can also help you troubleshoot technical issues and find solutions.

Strategic thinking: Strategic thinking is the ability to plan and execute ideas that lead to a desired outcome. This skill is important for media managers because it allows them to develop and implement a plan that helps their company grow its social media presence. For example, a media manager might create a plan that outlines the types of content they should post on social media, the tone they should use and the types of images they should use.

Leadership: Leadership skills can help you manage a team of media professionals. You can use your leadership skills to motivate your team, create a positive work environment and encourage your team to work toward common goals.

Media Manager Work Environment

Media managers work in a variety of settings, including advertising agencies, public relations firms, corporate communications departments, and broadcasting and cable television networks. They typically work a standard 40-hour week, although they may occasionally work overtime to meet deadlines or attend evening or weekend events. Media managers who work in advertising agencies or public relations firms often have a more hectic and fast-paced work environment than those who work in corporate communications departments or broadcasting and cable television networks. Media managers who work in corporate communications departments often have more regular hours and a more predictable work environment.

Media Manager Trends

Here are three trends influencing how media managers work. Media managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Digital Media

The growth of digital media is having a major impact on the media industry as a whole. This is because digital media offers many advantages over traditional media, such as lower costs and greater reach.

As a result, media managers are increasingly turning to digital channels in order to reach their audiences. This means that those who want to be successful in this field need to be familiar with digital media platforms and how to use them effectively.

More Focus on Video Content

As video content becomes more popular, media managers will need to focus on creating more of it. This includes both short-form videos and long-form documentaries.

By focusing on video content, media managers can better connect with their audience and tell their story in a way that is more engaging than text or images alone. Additionally, video content is often easier to share on social media, which can help increase its visibility.

A Greater Emphasis on Data Analytics

Media managers are increasingly using data analytics to make decisions about what content to publish and where to advertise. By understanding how to use data analytics, media managers can make better decisions and improve the effectiveness of their campaigns.

In addition, media managers can also use data analytics to track the success of their campaigns and see which strategies are working best. This can help them to optimize their efforts and ensure that they are spending their resources wisely.

How to Become a Media Manager

A media manager career can be a great way to combine your love of writing, art, and technology. As a media manager, you’ll be responsible for creating and distributing content across multiple platforms. This could include writing blog posts, designing websites, or creating videos.

To become a successful media manager, it’s important to have a strong understanding of the latest technologies and trends in the industry. You should also be able to write well and have an eye for design.

Related: How to Write a Media Manager Resume

Advancement Prospects

There are many ways to advance in the field of media management. One of the best is to get further education, which can help you qualify for higher-level positions. For example, a media manager with a bachelor’s degree may wish to get a master’s degree in business administration, which would enable him or her to apply for positions in upper management.

Another way to advance in this field is to gain experience and expertise in a particular area of media management. For example, a media manager who starts out working in television might eventually move into radio or online media. Or, a media manager who specializes in advertising might eventually move into public relations or marketing.

Finally, media managers can advance by taking on more responsibility within their organization. For example, a media manager who starts out as an assistant might eventually be promoted to a position such as director of media relations or vice president of marketing.

Media Manager Job Description Example

As the media manager for [CompanyX], you will be responsible for developing and executing media strategies across all channels (owned, paid, and earned). You will collaborate with internal teams (including marketing, PR, and product) to develop and execute integrated campaigns that achieve business objectives. You will also manage external agencies and vendors, ensuring that all work is on strategy, on budget, and on schedule. The successful candidate will have a minimum of 5 years’ experience in media planning/buying, as well as experience managing and developing relationships with external partners. He/she will also have a proven track record of developing and executing successful media campaigns.

Duties & Responsibilities

  • Develop and execute media plans that align with business objectives, strategies, and budgets
  • Research and analyze data to identify trends, insights, and opportunities to drive campaign effectiveness and optimize spend
  • Negotiate pricing and placement to maximize ROI while adhering to budget constraints
  • Monitor campaigns in-flight, making real-time adjustments as needed to ensure maximum performance
  • Prepare post-campaign analysis reports detailing results, learnings, and recommendations
  • Stay up-to-date on the latest industry trends and developments, sharing knowledge and insights with internal teams
  • Foster strong relationships with media partners, agencies, and other vendors
  • Manage day-to-day communications with clients, providing updates on campaign progress and addressing any concerns
  • Serve as a liaison between internal teams and external partners, ensuring smooth and efficient collaboration
  • Develop and maintain detailed project documentation, including timelines, deliverables, and budget tracking
  • Create presentations to pitch media plans and present post-campaign results
  • Train and mentor junior team members on best practices and industry standards

Required Skills and Qualifications

  • Bachelor’s degree in communications, marketing, or related field
  • 5+ years experience in media relations or public relations
  • Proven success developing and executing media strategies
  • Exceptional writing, editing, and proofreading skills
  • Superior interpersonal and communication skills
  • Excellent organizational and time-management skills

Preferred Skills and Qualifications

  • Master’s degree in communications, marketing, or related field
  • 7+ years experience in media relations or public relations
  • Experience working in a fast-paced environment
  • Ability to think creatively and develop innovative solutions
  • Flexibility and adaptability to changing circumstances

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