Outreach Specialist Resume Example & Writing Guide

Use this Outreach Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As an outreach specialist, you’ll be tasked with building relationships with stakeholders, managing outreach efforts across departments, and helping to build a strong reputation for your organization.

If you’re interested in working in public relations, marketing, or communications but aren’t sure where to start looking for jobs, here are some tips for writing a strong outreach specialist resume plus an example for reference.

Mary Thompson
Phoenix, AZ | (123) 456-7891 | [email protected]

Creative and strategic outreach specialist with more than six years of experience developing relationships with key stakeholders and cultivating opportunities for partnerships. Proven track record of securing high-profile media placements and driving website traffic. Passionate about working with mission-driven organizations that make a difference in the world.

Arizona State University Jun '10
University of Arizona Jun '06
B.A. in Psychology
Company A, Outreach Specialist Jan '17 – Current
  • Developed and implemented a comprehensive outreach plan to increase awareness of the organization, its mission, and programs among new audiences including alumni, corporations, foundations, and government agencies.
  • Coordinated with staff on all aspects of event planning from concept development through execution for events such as annual fundraising gala’s and signature programming initiatives.
  • Managed social media channels (Facebook & Twitter) to promote upcoming events/programs and raise brand awareness in target markets.
  • Created marketing materials for special events including invitations, postcards, e-blasts, etc., ensuring adherence to branding guidelines while maximizing exposure within specific market segments.
  • Assisted with general office administration tasks such as copying documents or preparing mailings when needed by other departments or teams within the organization.
Company B, Outreach Specialist Jan '12 – Dec '16
  • Created and maintained a database of over 200 contacts, including potential donors, volunteers, and community members
  • Developed outreach strategies to increase membership in the organization by 25%
  • Collaborated with marketing team on campaign strategy for annual fundraising event (~$10K raised)
  • Conducted research on new opportunities for engagement within local communities
  • Managed social media accounts (Facebook, Twitter, Instagram), increasing followers ~50% in one year
Company C, Community Relations Coordinator Jan '09 – Dec '11
  • Led and coordinated community outreach initiatives including organizing and participating in events, speaking engagements, and volunteer opportunities.
  • Acted as a liaison between the organization and the community by maintaining relationships with key stakeholders and partners.
  • Developed and implemented communications plans and strategies to promote the organization’s programs and services to the community.

Industry Knowledge: SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write an Outreach Specialist Resume

Here’s how to write an outreach specialist resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to focus on the tasks you performed. But a much more powerful approach is to focus on the results of your work.

For example, rather than saying you “conducted customer surveys,” you could say that you “collected feedback from 100 customers to identify pain points in customer experience and develop new features.”

The second bullet point is much stronger because it focuses on the outcome of the work—and it provides specific details about what was done and how it helped the company.

Identify and Include Relevant Keywords

Most outreach specialist roles require you to submit your resume through an applicant tracking system (ATS). This software looks for certain keywords related to the job opening in order to rank your resume against other candidates. If your resume doesn’t have enough of the right keywords, your application might not make it past the initial screening process.

The best way to identify the right keywords for your outreach specialist resume is to read through a few job postings and take note of the terms and phrases that are used repeatedly. You can also use a job posting analysis tool like The Applicant Tracker to help you identify relevant keywords.

Here are some common outreach specialist keywords:

  • Outreach
  • Community Outreach
  • Event Planning
  • Nonprofit Organizations
  • Fundraising
  • Public Speaking
  • Research
  • Program Development
  • Volunteer Management
  • Social Media
  • Grant Writing
  • Event Management
  • Social Media Marketing
  • Editing
  • Writing
  • Communication
  • Public Relations
  • Teaching
  • Teaching Writing
  • Research Writing
  • Adobe Photoshop
  • Community Development
  • Leadership
  • Interpersonal Skills
  • Strategic Planning
  • Teamwork
  • Management
  • Microsoft Access
  • Customer Service
  • Social Media Communications

Showcase Your Technical Skills

Outreach specialists use technology to communicate with their constituents, so it’s important that they are familiar with the various types of software and systems used in this field. Additionally, outreach specialists need to be able to use technology to create content for their social media channels and website.

Some of the programs and systems that outreach specialists are typically expected to be proficient in include: CRM software, social media management tools, and website development software.


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