Paid Media Specialist Resume Example & Writing Guide
Use this Paid Media Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Paid media is a blanket term for the advertising space that companies buy to promote their products or services. It includes everything from television commercials and billboards to digital ads that appear on websites and mobile apps.
If you’re a skilled writer with an eye for detail, a passion for digital media, and an ability to juggle multiple projects at once, you might want to consider becoming a paid media specialist. If you’re ready to enter this exciting field or jump into a new role, here are some tips and an example resume to help you write your own winning resume.
How to Write a Paid Media Specialist Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
The best way to make your resume stand out is to use specific numbers and statistics to demonstrate your experience and skills. So rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months by creating and implementing social media strategy that focused on organic growth through targeted outreach to influencers and relevant accounts.”
The second bullet point is much stronger because it provides specific details about what you did, how long it took, and the results of your work.
Identify and Include Relevant Keywords
When you submit your resume for a paid media specialist role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for terms related to the job like “paid media” or “advertising” in order to determine whether or not your skills are a match. If you don’t have enough relevant keywords on your resume, the ATS might disqualify you from the pool of applicants.
To increase your chances of getting an interview, use this list of common paid media specialist keywords as a starting point to help you optimize your resume:
- Paid Media
- Google Ads
- Advertising
- Social Media Marketing
- Digital Marketing
- Google Analytics
- Digital Strategy
- Media Planning
- Social Media
- Search Engine Marketing (SEM)
- Google AdWords
- Online Marketing
- Media Buying
- Marketing Strategy
- Google Webmaster Tools
- Social Media Advertising
- Google Search
- Email Marketing
- Blogging
- Online Advertising
- Facebook Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Media Relations
- Public Relations
- Event Planning
- Copywriting
- Content Strategy
Showcase Your Technical Skills
As a paid media specialist, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include programs like Google Ads, Facebook Ads, and Twitter Ads. You should also be familiar with analytics tools like Google Analytics and Adobe Analytics. Additionally, it’s important to be familiar with Excel and other data analysis tools, as you’ll need to be able to analyze data and create reports.