Paid Media Specialist Resume Example & Writing Guide

Use this Paid Media Specialist resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Paid media is a blanket term for the advertising space that companies buy to promote their products or services. It includes everything from television commercials and billboards to digital ads that appear on websites and mobile apps.

If you’re a skilled writer with an eye for detail, a passion for digital media, and an ability to juggle multiple projects at once, you might want to consider becoming a paid media specialist. If you’re ready to enter this exciting field or jump into a new role, here are some tips and an example resume to help you write your own winning resume.

David Moore
Houston, TX | (123) 456-7891 | [email protected]

Paid media specialist with experience in developing and executing successful digital marketing campaigns across a variety of industries. Proven ability to increase website traffic and leads through targeted ad buys, social media outreach, and search engine optimization.

Southern Methodist University Jun '10
B.A. in Advertising and Public Relations
Company A, Paid Media Specialist Jan '17 – Current
  • Managed the company’s paid media campaigns across Facebook, Google AdWords, and LinkedIn to drive traffic to our clients’ websites.
  • Created engaging ad copy that resonated with target audiences and drove conversions for a variety of B2B products including SaaS solutions, CRM software, HR tools, etc.
  • Collaborated closely with marketing teams to develop strategies for lead generation through digital channels such as social media ads and retargeting efforts on platforms like Facebook and Google Ads.
  • Analyzed campaign performance using various metrics (CVR/LTV) to optimize spend in real-time based on KPIs set by client stakeholders.
  • Developed new ways to increase brand awareness among targeted audiences via innovative advertising techniques such as video pre-rolls or native display ads on sites like YouTube or LinkedIn Pulse.
Company B, Paid Media Specialist Jan '12 – Dec '16
  • Created and managed all paid media campaigns on Facebook, Twitter, LinkedIn and Pinterest
  • Managed the company’s email marketing program (A/B testing subject lines, content and calls to action)
  • Collaborated with sales team to create lead generation campaigns that increased conversion rates by 15%
  • Conducted competitive analysis of digital advertising strategies for best practices in campaign development
  • Analyzed data from various sources including Google Analytics, website traffic reports and social media engagement metrics
Company C, Digital Marketing Coordinator Jan '09 – Dec '11
  • Defined, created and executed digital marketing campaigns to increase brand awareness and drive leads through SEO, PPC, social media, email marketing, and other channels.
  • Analyzed website traffic data and other metrics to assess campaign effectiveness and ROI and made recommendations for optimization.
  • Managed the development and execution of a social media strategy across multiple platforms.
  • Google AdWords Certification
  • Facebook Blueprint Certification
  • LinkedIn Ads Certification

Industry Knowledge: SEM, SEO, PPC, Display Ad Design and Management, Email Marketing, Google Analytics, Google AdWords, Facebook Ads, LinkedIn Ads
Technical Skills: Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads, WordPress, Hootsuite, Sprout Social
Soft Skills: Communication, Leadership, Teamwork, Motivation, Problem Solving, Time Management, Organization

How to Write a Paid Media Specialist Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific numbers and statistics to demonstrate your experience and skills. So rather than saying you “managed social media accounts,” you could say that you “increased Twitter followers by 20% in six months by creating and implementing social media strategy that focused on organic growth through targeted outreach to influencers and relevant accounts.”

The second bullet point is much stronger because it provides specific details about what you did, how long it took, and the results of your work.

Identify and Include Relevant Keywords

When you submit your resume for a paid media specialist role, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords. This system looks for terms related to the job like “paid media” or “advertising” in order to determine whether or not your skills are a match. If you don’t have enough relevant keywords on your resume, the ATS might disqualify you from the pool of applicants.

To increase your chances of getting an interview, use this list of common paid media specialist keywords as a starting point to help you optimize your resume:

  • Paid Media
  • Google Ads
  • Advertising
  • Social Media Marketing
  • Digital Marketing
  • Facebook
  • Google Analytics
  • Digital Strategy
  • Media Planning
  • Social Media
  • Search Engine Marketing (SEM)
  • Google AdWords
  • Online Marketing
  • Media Buying
  • Marketing Strategy
  • Google Webmaster Tools
  • Social Media Advertising
  • Google Search
  • Email Marketing
  • Blogging
  • Online Advertising
  • Twitter
  • Facebook Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Media Relations
  • Public Relations
  • Event Planning
  • Copywriting
  • Content Strategy

Showcase Your Technical Skills

As a paid media specialist, you need to be proficient in a variety of software programs and systems in order to effectively do your job. This might include programs like Google Ads, Facebook Ads, and Twitter Ads. You should also be familiar with analytics tools like Google Analytics and Adobe Analytics. Additionally, it’s important to be familiar with Excel and other data analysis tools, as you’ll need to be able to analyze data and create reports.


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