Partner Marketing Manager Resume Example & Writing Guide
Use this Partner Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
Partner marketing managers are highly skilled marketers who work with vendors, partners, and other external organizations to create successful campaigns or initiatives. They’re usually the first point of contact for companies looking to collaborate with another brand, so they need to be able to build strong relationships quickly.
Partner marketing managers are often tasked with developing creative ways to bring new customers into the fold or increase sales volume with existing customers. They may also be responsible for designing and implementing a brand’s overall marketing strategy.
Before you can do any of that, you need a resume that showcases your unique set of skills and experience. Here are some tips and an example for reference when writing your own resume as a partner marketing manager.
How to Write a Partner Marketing Manager Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate how you’ve contributed to the company and the industry at large.
For example, rather than saying you “managed partner relationships,” you could say that you “developed new partner relationships with leading tech companies, resulting in $2M in new revenue over 18-month period.”
The second bullet point paints a much clearer picture of what you did and the results of your work. And it also provides a specific number to demonstrate the scale of your contribution.
Identify and Include Relevant Keywords
When you submit your resume for a partner marketing manager role, it’s likely that it will go through an applicant tracking system (ATS). This system will scan your resume for certain keywords that indicate relevant experience. If your resume doesn’t include enough of the right terms, the ATS might automatically reject your application.
To increase your chances of getting an interview, make sure to include partner marketing manager keywords throughout all parts of your resume. You can find a list of common keywords below:
- Marketing Strategy
- Digital Marketing
- Online Marketing
- Strategy
- Market Research
- B2B Marketing
- Advertising
- Business Development
- Social Media Marketing
- Business Strategy
- Market Planning
- Strategic Partnerships
- Product Marketing
- Online Advertising
- Brand Management
- Customer Relationship Management (CRM)
- Integrated Marketing
- Competitive Analysis
- Lead Generation
- Integrated Marketing Strategy
- Partner Relationship Management
- Search Engine Optimization (SEO)
- Social Media
- Account Management
- Sales
- Direct Marketing
- Email Marketing
- Business-to-Business (B2B)
- Account Management: Retail
- Brand Development
Showcase Your Technical Skills
As a partner marketing manager, you will need to be proficient in a variety of software programs and systems in order to effectively manage your partners and campaigns. Some of the most commonly used programs include Salesforce, Marketo, HubSpot, and Pardot. Additionally, you should be familiar with partner relationship management (PRM) software and social media platforms.