Partner Marketing Manager Resume Example & Writing Guide

Use this Partner Marketing Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Partner marketing managers are highly skilled marketers who work with vendors, partners, and other external organizations to create successful campaigns or initiatives. They’re usually the first point of contact for companies looking to collaborate with another brand, so they need to be able to build strong relationships quickly.

Partner marketing managers are often tasked with developing creative ways to bring new customers into the fold or increase sales volume with existing customers. They may also be responsible for designing and implementing a brand’s overall marketing strategy.

Before you can do any of that, you need a resume that showcases your unique set of skills and experience. Here are some tips and an example for reference when writing your own resume as a partner marketing manager.

Michael Garcia
New York City, NY | (123) 456-7891 | [email protected]

Strategic partner marketer with experience working with some of the world’s top technology brands. Proven track record in developing and executing successful partner marketing programs that drive pipeline and revenue growth. Excels at creating win-win partnerships and building long-term relationships.

New York University Jun '10
M.B.A. in Marketing
University of Pennsylvania Jun '06
B.A. in Psychology
Company A, Partner Marketing Manager Jan '17 – Current
  • Managed the development of a new partner marketing strategy, including creating and implementing programs to increase partner awareness, adoption, and revenue generation.
  • Developed an integrated go-to-market plan for partners across all verticals (CSP/B2B) that included sales enablement tools such as webinars, eBooks, etc., to help partners sell our solutions more effectively.
  • Led the creation of a Partner Portal with over 100 resources available for partners at launch and continued to add value by adding content on a regular basis.
  • Created a program called “Partner Success” which focused on providing support to existing partners in order to retain them longer and drive growth through retention efforts rather than acquisition only.
  • Implemented various lead nurturing campaigns via email automation software resulting in increased conversion rates from prospects into opportunities compared to previous year’s campaign performance by 300%.
Company B, Partner Marketing Manager Jan '12 – Dec '16
  • Managed the day-to-day operations of a team of 10 marketing specialists, including budgeting and scheduling
  • Spearheaded the development of an email campaign that increased sales by 25% in one year
  • Collaborated with all departments to create campaigns for new products and services based on market research
  • Conducted regular meetings with management to discuss progress and brainstorm ideas for improvement
  • Achieved consistent top rankings among competitors through superior customer service practices
Company C, Marketing Manager Jan '09 – Dec '11
  • Developed and implemented marketing plans and campaigns for new and existing products.
  • Managed and oversaw a team of marketing coordinators responsible for executing promotional activities.
  • Analyzed market trends and customer behavior to identify opportunities for growth and optimize marketing strategies.
  • HubSpot Inbound Marketing Certified
  • Google AdWords Certified
  • MongoDB Certified Developer

Industry Knowledge: Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing
Technical Skills: Hootsuite, Sprout Social, Google Analytics, Google AdWords, Facebook Ads Manager, LinkedIn Ads
Soft Skills: Communication, Leadership, Creativity, Strategic Thinking, Problem Solving, Time Management, Organization

How to Write a Partner Marketing Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to simply list your responsibilities. But that’s not enough to make a strong impression. Instead, you should use your bullet points to demonstrate how you’ve contributed to the company and the industry at large.

For example, rather than saying you “managed partner relationships,” you could say that you “developed new partner relationships with leading tech companies, resulting in $2M in new revenue over 18-month period.”

The second bullet point paints a much clearer picture of what you did and the results of your work. And it also provides a specific number to demonstrate the scale of your contribution.

Identify and Include Relevant Keywords

When you submit your resume for a partner marketing manager role, it’s likely that it will go through an applicant tracking system (ATS). This system will scan your resume for certain keywords that indicate relevant experience. If your resume doesn’t include enough of the right terms, the ATS might automatically reject your application.

To increase your chances of getting an interview, make sure to include partner marketing manager keywords throughout all parts of your resume. You can find a list of common keywords below:

  • Marketing Strategy
  • Digital Marketing
  • Online Marketing
  • Strategy
  • Market Research
  • B2B Marketing
  • Advertising
  • Business Development
  • Social Media Marketing
  • Business Strategy
  • Market Planning
  • Strategic Partnerships
  • Product Marketing
  • Online Advertising
  • Brand Management
  • Customer Relationship Management (CRM)
  • Integrated Marketing
  • Competitive Analysis
  • Lead Generation
  • Integrated Marketing Strategy
  • Partner Relationship Management
  • Search Engine Optimization (SEO)
  • Social Media
  • Account Management
  • Sales
  • Direct Marketing
  • Email Marketing
  • Business-to-Business (B2B)
  • Account Management: Retail
  • Brand Development

Showcase Your Technical Skills

As a partner marketing manager, you will need to be proficient in a variety of software programs and systems in order to effectively manage your partners and campaigns. Some of the most commonly used programs include Salesforce, Marketo, HubSpot, and Pardot. Additionally, you should be familiar with partner relationship management (PRM) software and social media platforms.


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