Career Development

What Does a Partner Marketing Manager Do?

Find out what a partner marketing manager does, how to get this job, and what it takes to succeed as a partner marketing manager.

Partner marketing managers are responsible for developing and executing marketing strategies that involve partnerships with third parties. They may work directly with vendors, suppliers, or other business partners to develop mutually beneficial relationships that help each company grow their respective businesses.

Partner marketing managers often have a deep understanding of the products or services offered by their company as well as those provided by their partner companies. This allows them to effectively coordinate efforts between both groups in order to create compelling offerings that will appeal to customers.

Partner Marketing Manager Job Duties

A partner marketing manager typically has a wide range of responsibilities, which can include:

  • Creating and managing campaigns designed to build brand awareness and generate sales leads
  • Developing strategies to increase customer retention through upselling, cross-selling, and creating relationship plans
  • Evaluating the success of marketing campaigns based on their performance in terms of reach, frequency, and response rates
  • Developing and implementing strategic partnerships with other companies to promote products and services
  • Coordinating with internal departments to develop new products or services in response to customer demand
  • Conducting market research to identify trends and opportunities in specific industries or markets
  • Analyzing data from various sources such as websites, social media platforms, and mobile applications to identify opportunities for improving marketing initiatives
  • Managing all aspects of sales leads from initial point of contact to closure
  • Creating an online presence for businesses through effective use of social media channels such as Facebook, Twitter, Instagram, and Pinterest

Partner Marketing Manager Salary & Outlook

Partner marketing managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $74,831 ($35.98/hour)
  • Top 10% Annual Salary: $157,000 ($75.48/hour)

The employment of partner marketing managers is expected to grow faster than average over the next decade.

Demand for marketing services will continue to increase as companies seek to reach customers through a variety of platforms, such as social media and mobile devices. In addition, demand for marketing services will likely increase as firms try to differentiate themselves from competitors by offering new products and services.

Partner Marketing Manager Job Requirements

A partner marketing manager typically needs the following qualifications:

Education: Most employers require a minimum of a bachelor’s degree in marketing, advertising or a related field. Some employers prefer a master’s degree in business administration with a concentration in marketing. Relevant coursework includes marketing research, strategic marketing, advertising, sales and consumer behavior.

Training & Experience: Marketing managers typically receive on-the-job training in the form of an entry-level position in marketing. This training can take the form of a marketing assistant, marketing associate or marketing intern position. These positions provide hands-on experience in marketing, including research, analysis and writing.

Certifications & Licenses: While certifications are not usually a requirement for a marketing manager, they can help you stand out when applying for roles.

Partner Marketing Manager Skills

Partners marketing managers need the following skills in order to be successful:

Communication skills: Effective communication is crucial for a marketing manager who oversees partner marketing. You may communicate with other marketing teams, sales representatives and other stakeholders to develop and execute marketing campaigns. Effective communication can help you convey ideas and information clearly and concisely. It can also help you build trust with others and foster positive working relationships.

Marketing knowledge: Marketing knowledge is the foundation of all marketing skills. A marketing manager needs to understand the various marketing strategies and tactics available to them. This includes understanding the various marketing channels, such as social media, email marketing, search engine optimization and more. It also includes understanding the various marketing strategies, such as inbound marketing, outbound marketing and more.

Strategic thinking: Strategic thinking is the ability to analyze a situation and determine the best course of action. As a marketing manager, you may be responsible for creating a marketing strategy for an entire campaign or a specific aspect of a campaign. Partner marketing managers may be responsible for creating strategies to attract and retain new partners. Strategic thinking can help you develop effective strategies and tactics that can help your company grow.

Relationship building: Relationship building is the ability to form connections with others. As a marketing manager, you may be responsible for maintaining relationships with other businesses and individuals. Partner marketing managers may use relationship building skills to build connections with other companies to form partnerships.

Business acumen: Business acumen refers to a person’s ability to understand and interpret financial data. A marketing manager with business acumen can help their company make informed decisions about their marketing budget and the return on investment of their marketing campaigns.

Partner Marketing Manager Work Environment

The partner marketing manager works in an office environment and typically works a regular 40-hour week. However, the job may require some travel to meet with partners or attend conferences. The work can be stressful at times, as the manager must juggle the demands of multiple partners while also meeting the company’s objectives. The job may also require some overtime work, particularly during busy periods such as the launch of a new product.

Partner Marketing Manager Trends

Here are three trends influencing how partner marketing managers work. Partner marketing managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach to Marketing

The marketing industry is evolving, and businesses are starting to realize the need for a more integrated approach. This means that partner marketing managers will need to be able to work with other departments to create a cohesive message that resonates with customers.

In order to be successful in this new environment, partner marketing managers will need to be able to collaborate with other teams and understand the needs of different departments. They will also need to be able to think outside the box and come up with innovative ways to reach customers.

More Focus on Digital Marketing

As digital marketing becomes more important, businesses are beginning to focus more on hiring professionals who can help them achieve success in this area. This trend is likely to continue as more and more consumers move towards online shopping.

Partner marketing managers who are skilled in digital marketing will be in high demand, as they will be able to help businesses develop strategies that are tailored to the needs of today’s shoppers. In addition, they will need to be familiar with social media marketing, which has become an essential tool for reaching customers.

A Greater Emphasis on Branding

Branding is becoming increasingly important for businesses, as it allows them to stand out from the competition and build trust with their customers. Partner marketing managers can utilize this trend by developing strong relationships with vendors and creating partnerships that promote the company’s brand.

In addition, partner marketing managers should be aware of the latest trends in branding and how to use them to their advantage. This includes understanding the importance of visual branding, as well as using social media to promote the company’s products and services.

How to Become a Partner Marketing Manager

A successful marketing manager career path requires a combination of hard and soft skills. Hard skills include an understanding of marketing principles, marketing analytics, and digital marketing. Soft skills are essential as well, including communication, problem-solving, and leadership abilities.

To build your marketing manager resume, start by gaining experience in different areas of marketing. This could include working in brand marketing, customer marketing, or digital marketing. You can also gain experience by volunteering or interning for a company that specializes in marketing.

Related: How to Write a Partner Marketing Manager Resume

Advancement Prospects

The best way to advance in a career as a partner marketing manager is to produce results. Those who are able to successfully create and implement marketing campaigns that generate a high return on investment (ROI) for their company will be in high demand. As they advance in their career, partner marketing managers will likely take on more responsibility, overseeing larger budgets and campaigns. Those who excel in this role may eventually move into a director-level position or start their own marketing agency.

Partner Marketing Manager Job Description Example

At [CompanyX], we’re looking for a Partner Marketing Manager to join our team and help us continue to build strong relationships with our partners. The ideal candidate will have experience developing and executing marketing plans, managing budgets, and working with cross-functional teams. He or she will be a strategic thinker with the ability to think outside the box to develop creative solutions to problems. The Partner Marketing Manager will be responsible for developing and executing marketing plans that support the goals of our partners, as well as managing budgets and working with cross-functional teams to ensure successful execution of marketing initiatives.

Duties & Responsibilities

  • Develop and execute integrated marketing plans in collaboration with business development, product management, and sales teams to drive awareness and adoption of company solutions among key partners
  • Serve as the primary point of contact for assigned partner(s), building strong relationships and ensuring timely and effective communication
  • Understand assigned partner(s)’ business goals and objectives, and align company marketing programs to support their success
  • Create and deliver engaging presentations to partners that communicate the value of company solutions and how they can be leveraged to achieve partner business goals
  • Develop and manage project timelines and budgets for all marketing initiatives related to assigned partner(s), ensuring efficient and effective use of resources
  • Write and edit high-quality marketing collateral, including website copy, brochures, case studies, blog posts, email campaigns, and social media content
  • Manage and grow partner-specific social media channels, developing creative content and strategies that increase followers and engagement
  • Plan and execute virtual and in-person events such as webinars, trade shows, conferences, and partner summits
  • Analyze program effectiveness and ROI, making recommendations for improvement based on data-driven insights
  • Stay up-to-date on industry trends and best practices, sharing knowledge and insights with team members
  • Serve as a subject matter expert on company solutions and how they can be used to address partner needs
  • Proactively identify opportunities to deepen partner relationships and expand company’s reach within assigned partner accounts

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • 7-10 years of relevant work experience in marketing, partner/channel marketing, product marketing, or similar role
  • Proven track record of successful go-to-market strategies and campaigns
  • Experience developing and managing budgets
  • Strong analytical skills and experience using data to inform marketing decisions
  • Excellent written and verbal communication skills

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience working in the technology industry
  • Experience with international partners and/or global marketing initiatives
  • Familiarity with Salesforce and marketing automation tools

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