Career Development

What Does a Personal Shopper Do?

Find out what a personal shopper does, how to get this job, and what it takes to succeed as a personal shopper.

Personal shoppers are responsible for finding and purchasing the clothing, accessories, and other items that their clients want. They work with a wide range of clients, from celebrities to regular people who just want someone else to do the shopping for them.

Personal shoppers must be well-versed in current fashion trends so they can find pieces that fit their client’s style and budget. They may also help their clients decide what to wear when putting together an outfit or deciding on an entire look for an event or occasion.

Personal Shopper Job Duties

Personal shoppers have a wide range of responsibilities, which can include:

  • Communicate with customers through email, text messages, or phone calls to answer questions about products they are interested in
  • Greet customers in person, helping them navigate stores based on their needs and preferences
  • Organize items in storage areas, arranging similar items together
  • Keep records of purchases for accounting purposes
  • Provide customers with suggestions about different styles or brands that might suit their tastes or needs
  • Help customers select clothing, accessories, shoes, or other items from store inventory
  • Recommend new brands or items that may be of interest to clients based on their preferences
  • Help customers carry items to the fitting room or another location where they can try on the items
  • Provide customers with updates on the status of their orders or shipments so they know when they can expect to receive their purchases

Personal Shopper Salary & Outlook

Personal shoppers’ salaries vary depending on their level of experience, the type of clients they work with, and the geographic location of their job.

  • Median Annual Salary: $44,500 ($21.39/hour)
  • Top 10% Annual Salary: $78,000 ($37.5/hour)

The employment of personal shoppers is expected to grow slower than average over the next decade.

The continued growth of e-commerce may lead to more online shopping and fewer in-store purchases, which could limit employment growth for personal shoppers. However, some consumers may continue to prefer the personal touch provided by a real person when making purchases.

Personal Shopper Job Requirements

A personal shopper typically needs the following qualifications:

Education: Personal shoppers need at least a high school diploma or GED certificate. Some employers prefer a college degree in a related field, such as business or fashion. Taking classes in sales, marketing and merchandising can help personal shoppers get a job and advance their careers.

Training & Experience: Personal shoppers often receive on-the-job training from their employer. This training may include learning the store’s layout, the products they sell and the best ways to interact with customers.

Certifications & Licenses: Personal shoppers do not need to obtain a license or certification to get started in their career. However, certification can help a personal shopper increase their earning potential and become more competitive when seeking a new job.

Personal Shopper Skills

Personal shoppers need the following skills in order to be successful:

Fashion knowledge: Fashion knowledge is the ability to understand the latest trends in clothing and accessories. This can help you make informed decisions about the products you recommend to clients. You can also use your fashion knowledge to help clients find clothing and accessories that fit their personal style.

Customer service: Customer service skills can help you develop a positive relationship with your clients. You can use these skills to help clients find the right products for their needs and answer any questions they have about the store’s products. You can also use customer service skills to help clients find the right sizes for their purchases.

Organization: Personal shoppers often work with a budget and a time frame, so it’s important for them to be organized. This allows them to be efficient and make the most of their time. They also need to be able to organize their client’s closets and drawers to make sure they’re making the most of their current wardrobe.

Communication: Personal shoppers communicate with clients to understand their preferences and needs. They also communicate with sales associates to gather information about products and prices. Effective communication skills can help you build relationships with clients and help you find the products they want.

Problem-solving: Personal shoppers often encounter challenges when fulfilling a client’s order. For example, a shopper may find a pair of shoes that matches a client’s outfit, but the pair may be the wrong size. In this situation, a personal shopper can use their problem-solving skills to find a solution, such as ordering the correct size or suggesting a different style of shoe.

Personal Shopper Work Environment

Personal shoppers typically work in retail establishments, such as department stores, clothing stores, and specialty stores. They may also work in private homes, assisting clients with their wardrobe selection. Most personal shoppers work during regular business hours, although they may be required to work evenings or weekends to accommodate their clients’ schedules. Some personal shoppers may travel to meet with clients or to attend fashion shows or other events. Personal shoppers typically work under the supervision of a store manager or a client.

Personal Shopper Trends

Here are three trends influencing how personal shoppers work. Personal shoppers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of Online Shopping

The growth of online shopping is a trend that is quickly changing the way people shop. As more and more people turn to the internet to buy products, businesses are starting to realize the importance of having a strong online presence.

This means that personal shoppers will need to be familiar with online shopping platforms and how to use them effectively. They will also need to be able to find the best deals for their clients and help them navigate the often confusing world of online shopping.

More Focus on Personalization

As consumers become more accustomed to personalized experiences, they are looking for similar levels of personalization in the services they use. This includes everything from the products they buy to the services they use.

Personal shoppers can capitalize on this trend by becoming experts in understanding customer preferences and tailoring their services to meet those needs. In doing so, they can create a lasting relationship with their customers and build trust over time.

Greater Use of Technology

Technology is playing an increasingly important role in the retail industry as retailers look for new ways to improve the customer experience. One example of this is the increased use of technology in stores to help customers find what they are looking for faster and more easily.

Personal shoppers can take advantage of this trend by learning how to use technology to their advantage. This may include using apps to locate items or using social media to connect with customers.

How to Become a Personal Shopper

A personal shopper career can be a great way to work in fashion and retail. It’s a great way to learn about different styles and find out what works best for you. You’ll also get to meet new people and try new things.

To become a personal shopper, you need to have a good eye for style and be able to match clothes with different body types. You should also be able to find the right size and fit for customers. It’s important to be patient and listen to customer needs.

Related: How to Write a Personal Shopper Resume

Advancement Prospects

There are several ways to advance in this career. One is to move to a larger city, where there are more opportunities to work with high-end clients. Another is to specialize in a particular type of shopping, such as bridal or plus-size clothing. Personal shoppers who are also experienced in wardrobe consulting can advance to become image consultants. Those with good people skills and an interest in business may eventually open their own personal shopping businesses.

Personal Shopper Job Description Example

Do you have an eye for detail and a passion for fashion? [CompanyX] is looking for a personal shopper to join our team! As a personal shopper, you will be responsible for helping our clients find the perfect outfit for any occasion. You will work closely with our sales team to ensure that our clients are satisfied with their purchase. The ideal candidate will have a strong knowledge of current fashion trends and a keen eye for detail. If you are a fashion-savvy individual with a passion for helping others, we want to hear from you!

Duties & Responsibilities

  • Understand customer needs and preferences, providing personalized recommendations
  • Stay up-to-date on current trends, seasonal items, and new arrivals
  • Assist customers in making selections by providing detailed product information
  • Help customers locate merchandise and complete transactions
  • Offer styling advice and outfit coordination
  • Process payments and maintain accurate records of sales
  • Keep the sales floor clean and organized
  • Stock shelves and displays as needed
  • Handle customer returns and exchanges
  • Participate in store events and promotions
  • Complete special orders
  • Train new personal shoppers

Required Skills and Qualifications

  • Proven experience as a personal shopper or similar role
  • Excellent communication, customer service, and time-management skills
  • Ability to multitask and work well under pressure
  • Strong organizational skill and attention to detail
  • Flexible schedule and willingness to work long hours, including weekends and holidays
  • High school diploma or equivalent

Preferred Skills and Qualifications

  • Bachelor’s degree in fashion, merchandising, or related field
  • Previous experience working in a retail environment
  • Working knowledge of fashion trends and styles
  • Familiarity with luxury brands
  • Connections to high-end retailers and designers

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