Pr Account Executive Resume Example & Writing Guide

Use this Pr Account Executive resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

An account executive is responsible for building and maintaining relationships with clients, pitching new business opportunities, and driving revenue growth. Account executives can work in just about any industry and for a variety of companies, though they tend to thrive in fast-paced environments where they need to think on their feet and thrive under pressure.

If you’re ready to take your career to the next level or just looking for a job that will allow you to grow personally and professionally, here are some tips and an example resume to help you write a fantastic account executive resume that will get you noticed by recruiters.

Michael Garcia
Houston, TX | (123) 456-7891 | [email protected]

Strategic PR account executive with experience working with top-tier technology, lifestyle, and consumer brands. Demonstrates expertise in developing and executing PR and social media programs that generate positive earned media coverage. Excels at building relationships with key media outlets and developing messaging that resonates with target audiences.

University of Texas at Austin Jun '10
B.A. in Journalism
Company A, PR Account Executive Jan '17 – Current
  • Developed and executed integrated marketing plans for clients, including media planning and buying, digital strategy development, social media management, content creation (copywriting & video), event production, CRM/data analytics, etc.
  • Managed a portfolio of accounts with varying needs from start-up to established businesses in the consumer goods industry.
  • Collaborated with cross-functional teams on client projects such as sales operations, finance, creative services and technology to ensure successful delivery of business objectives.
  • Provided strategic counsel to clients regarding their brand positioning within the marketplace and developed effective strategies that drive results across multiple channels.
  • Created compelling presentations for new business pitches or account reviews with senior leadership at prospective clients or existing customers using data visualization tools like PowerPoint or Tableau.
Company B, PR Account Executive Jan '12 – Dec '16
  • Developed and maintained strong relationships with clients, resulting in a consistent increase in sales over the course of 3 years
  • Created innovative solutions to client problems by researching current trends and competitor products/services
  • Conducted regular research on competitors’ services and products to ensure that company was competitively priced
  • Achieved record-breaking sales for three consecutive quarters as a result of implementing new strategies
  • Collaborated with other departments (sales, marketing, customer service) to provide comprehensive customer experience
Company C, Account Executive Trainee Jan '09 – Dec '11
  • Completed comprehensive training program covering all aspects of the organization’s products, services, and systems.
  • Actively participated in on-the-job training to learn account management, sales techniques, and product knowledge.
  • Utilized organizational resources to learn about industry trends and developments.
  • Certified in Public Relations (CPR)
  • Certified in Marketing Communications (CMC)
  • SEO Certification

Industry Knowledge: Public Relations, Corporate Communications, Media Relations, Crisis Communications, Social Media, Digital Media, Journalism, Public Speaking
Technical Skills: Microsoft Office Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, WordPress, Google Analytics, Adobe After Effects
Soft Skills: Communication, Creativity, Strategic Thinking, Time Management, Organization

How to Write a PR Account Executive Resume

Here’s how to write a pr account executive resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will see. And they’re the best way to showcase your experience and qualifications.

But many job seekers make the mistake of using generic bullet points that don’t really tell a story or provide any context about their experience.

Instead, you should use your bullet points to tell a story about your experience. And that story should be specific and detailed.

For example, rather than saying you “managed social media accounts,” you could say you “managed social media accounts for top-tier fashion brand, increasing followers by 20% in 6 months and achieving a 10% increase in brand engagement.”

The second bullet point provides much more detail about what you did and the results of your work. And it also provides a specific number to demonstrate your impact.

Identify and Include Relevant Keywords

When you submit your resume online, it’s likely that it will be scanned by an applicant tracking system (ATS) for certain keywords related to the job opening. If your resume doesn’t include enough of the right keywords, the ATS might not forward it to a recruiter.

To increase your chances of getting an interview, use this list of common keywords and phrases when you write your resume:

  • Account Management
  • Advertising
  • Marketing Strategy
  • Digital Marketing
  • Marketing
  • Sales
  • Online Marketing
  • Advertising Sales
  • Direct Marketing
  • Integrated Marketing
  • Online Advertising
  • Marketing Management
  • Digital Media
  • Sales Management
  • Email Marketing
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • B2B Marketing
  • Business Development
  • Negotiation
  • Sales Process
  • Business-to-Business (B2B)
  • Business Planning
  • Media Planning
  • Sales Management Skills
  • Strategic Partnerships
  • Lead Generation
  • Management
  • Team Leadership
  • Sales Operations

Showcase Your Technical Skills

As a PR account executive, you will need to be proficient in the use of technology in order to do your job effectively. This might include familiarity with social media platforms, content management systems, or email marketing platforms. Additionally, you should be comfortable using Microsoft Office Suite programs, such as Word, Excel, and PowerPoint.


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