20 Primerica Interview Questions and Answers

When you’re interviewing for a job at Primerica, you can expect to be asked a mix of general interview questions and company-specific interview questions.

Company-specific interview questions are designed to assess your knowledge of Primerica’s products, services, and business model. They’re also a way for interviewers to gauge your fit with the company’s culture.

To help you prepare, we’ve compiled a list of common Primerica interview questions and answers.

Primerica Interview Process

The interview process at Primerica is generally quick and efficient. Most applicants report being contacted within a few days of applying, and interviews are typically scheduled soon after. The interviews themselves are usually fairly standard, with nothing too out of the ordinary. However, some applicants have reported feeling like they were being pitched a life insurance policy or business opportunity, rather than being interviewed for a job. Overall, the experience is generally positive, though some applicants have found the process to be slightly sketchy.

1. Tell me about a time when you went above and beyond for a customer.

This question is a great way to show your interviewer that you are willing to go the extra mile for customers. It also shows them how much you care about helping others and making their lives better. When answering this question, think of a time when you went above and beyond for a customer and helped them achieve financial success.

Example: “I had a client who was struggling with debt. He was in his 50s and had never really learned how to manage money. I spent hours on the phone with him going over different budgeting strategies and ways he could pay off his debt more quickly. Eventually, he started following my advice and paid off all of his debt within six months. He even started saving money each month.”

2. What is your philosophy on wealth management?

This question is an opportunity to show your knowledge of the industry and how you approach clients. Your answer should include a brief overview of what you believe about wealth management, including any philosophies or strategies that have helped you in the past.

Example: “I believe that everyone has the ability to be wealthy if they make smart financial decisions. I also think it’s important to help people understand their current situation before making recommendations for changes. For example, I would first ask them about their goals and then explain different options for reaching those goals. This helps me ensure that my clients are aware of all their options so they can make informed decisions.”

3. How do you think Primerica’s mission of helping families become properly protected, debt free and financially independent aligns with your own personal values?

This question is an opportunity to show the interviewer that you understand Primerica’s mission and how it aligns with your own values. When answering this question, consider what personal experiences have shaped your views on financial security and independence.

Example: “I believe in helping families become debt-free and financially independent because I know from experience how important it is to be able to provide for yourself and your family. In my last role as a financial advisor, I helped many clients achieve their goals of becoming debt-free and building up savings accounts. It was rewarding to see them take control of their finances and start making smart decisions about money.”

4. Describe a challenging financial situation that you have dealt with in the past.

This question is an opportunity to show the interviewer that you have experience with difficult financial situations and how you overcame them. When answering this question, it can be helpful to describe a situation where you had to overcome a challenge in your personal finances or discuss a time when you helped someone else through a challenging financial situation.

Example: “When I was younger, my parents lost their jobs unexpectedly. We were living paycheck-to-paycheck at the time, so we didn’t have much savings to fall back on. My family and I started looking for ways to cut costs and increase our income. Eventually, we found a way to get out of debt and save money. This experience taught me the importance of having a budget and saving money.”

5. Why are you interested in working at Primerica?

This question is a great way for the interviewer to learn more about you as a person and how your personality fits into Primerica’s culture. When answering this question, it can be helpful to mention specific aspects of Primerica that appeal to you.

Example: “I’m interested in working at Primerica because I believe in its mission statement. The company aims to help families achieve financial security by providing them with insurance and investment products. I love helping people, so I think this role would be a good fit for me. I also like that Primerica offers many different ways to build a client base, including referrals and social media.”

6. If hired, how would you sell our products to clients?

This question is an opportunity to show your sales skills and how you would approach selling Primerica products. Your answer should include a specific example of how you would sell the company’s financial services to clients.

Example: “I would first listen to my client’s needs, then I would explain our products in terms they can understand. For instance, if a client wants to save for retirement, I would help them create a budget that includes saving money for their future. If they want to pay off debt, I would help them find ways to cut back on spending so they can put more money toward paying down their debts. I would also make sure they have adequate insurance coverage.”

7. In your opinion, what does it take to be successful at Primerica?

This question is a great way to show your knowledge of the company culture and what you think it takes to be successful in this role. When answering, make sure to highlight the values that Primerica holds dear and how they align with your own personal values.

Example: “I believe success at Primerica comes from being able to connect with others on a deeper level. I have found that when I am able to listen to my clients and help them find solutions to their financial problems, I can build lasting relationships with them. This helps me grow my business and achieve my goals.”

8. How would you handle an irate client who was unsatisfied with their service from Primerica?

This question is an opportunity to show your customer service skills and how you would handle a challenging situation. When answering this question, it can be helpful to think of a time when you had to help a client who was upset with the service they received from your company or another organization.

Example: “I have worked in sales for over five years now, and I’ve encountered many clients who were unhappy with their experience. In these situations, my goal is to listen to what the client has to say without interrupting them. I try to understand why they are frustrated and find out if there is anything I can do to make things better. If the client’s issue is something that I can fix, I will offer solutions to resolve the problem. If not, I will apologize and explain that I am committed to providing excellent service.”

9. Are you comfortable making cold calls?

Primerica representatives often make cold calls to potential clients. The interviewer wants to know if you’re comfortable with this aspect of the job and how you would approach it. If you have experience making cold calls, describe your process for doing so. If you don’t have experience, explain that you are willing to learn.

Example: “I am very comfortable making cold calls because I’ve done it in previous positions. When I first started my career as a financial advisor, I had no client base. To build up my business, I made hundreds of cold calls each day. I found that by being friendly and positive on the phone, people were more likely to listen to me and consider what I was offering. Now, I’m looking for a new opportunity where I can use my skills to help others.”

10. Do you have any experience selling insurance or financial services?

This question is a great way for the interviewer to learn more about your background and how it relates to Primerica. If you have experience selling insurance or financial services, explain what kind of work you did and why you chose that career path. If you don’t have any direct experience, you can talk about other sales positions you’ve held in the past.

Example: “I worked as an independent contractor for a life insurance company for three years before I started my current job at ABC Financial Services. My primary responsibility was cold-calling potential clients to sell them on our products. I also helped existing customers with their questions and concerns about their policies.”

11. Give an example of a time when you had to solve a problem that was not straightforward. How did you approach the problem?

This question is an opportunity to show your problem-solving skills. It’s important for salespeople to be able to solve problems quickly and efficiently, so employers want to see that you have the ability to do this in a previous role.

Example: “In my last position as a financial advisor, I had a client who was interested in investing but didn’t know where to start. They were overwhelmed by all of the information they were hearing from me and other advisors. I took some time to explain how investing works and what types of investments are available. Then, I helped them narrow down their options based on their goals and risk tolerance. Once we determined which investment would work best for them, I explained why it was a good fit and answered any questions they had.”

12. Can you tell us about a time when you were working on a team project and there was conflict, how did you handle it?

Primerica is a company that values teamwork and collaboration. As such, they want to know how you will handle conflict in the workplace. This question can help them determine if you have any experience with conflict resolution.

Example: “In my last position as an insurance agent, I was working on a team project with two other agents. We were all tasked with selling life insurance policies to clients who had just lost a family member. The three of us disagreed about which policy would be best for each client. Rather than argue or try to convince one another, we decided to call our manager to get their input. They helped us come up with a solution that worked for everyone.”

13. When building relationships with your customers, which qualities do you feel are most important?

Primerica representatives are expected to build strong relationships with their customers. The interviewer may ask this question to learn more about your customer service skills and how you would approach them in a way that is beneficial for both the client and Primerica. In your answer, try to emphasize qualities such as empathy, patience and respect.

Example: “I feel that the most important quality when building relationships with customers is empathy. I believe it’s crucial to understand what they’re going through before offering advice or solutions. It also helps me to be patient because sometimes people need time to process information. Finally, I think it’s important to show my customers respect by listening to them and not being pushy.”

14. Have you ever been involved in recruiting new employees?

This question can help the interviewer understand your experience with recruiting and how you might approach it in this role. If you have not been involved in recruiting, consider describing a time when you helped someone find a job or assisted them through the process of finding employment.

Example: “In my last position as a financial advisor, I was responsible for hiring new advisors to our team. I would first look at resumes and applications to determine who had the most relevant qualifications for the position. Then, I would schedule interviews with those applicants and meet with each one individually to discuss their background, goals and interest in working with us. After that, I would bring in other members of the management team to interview the applicant before making a final decision.”

15. How would you describe your leadership style?

Primerica is a sales company, so it’s important that you have strong leadership skills. Your interviewer may ask this question to see if your style of leadership fits with the company culture. To answer this question, think about how you lead others in your current role. Consider describing some specific strategies you use to motivate and inspire your team members.

Example: “I believe my leadership style is collaborative. I like to get input from everyone on my team before making decisions. This helps me make sure we’re all working toward the same goal. I also value transparency, which means I’m always honest with my team members. If there are any issues or concerns, I try to address them as soon as possible. By being open and honest, I hope to build trust within my team.”

16. Please describe your experience working in a fast paced environment.

Primerica is a company that requires its employees to work quickly and efficiently. This question helps the interviewer determine if you have experience working in this type of environment, as well as how you handle it. Use your answer to highlight your ability to multitask and prioritize tasks effectively.

Example: “In my previous position, I worked with a team of five other financial advisors who all had different client bases. We were expected to make at least one sale per day, which required us to work quickly and efficiently. I am used to having multiple projects going on at once, so I was able to balance my time between making sales calls, researching leads and helping clients.”

17. How do you stay up-to-date on changes in the financial market?

Primerica is a financial services company, so it’s important that you stay up-to-date on changes in the market. This question helps employers understand how much effort you put into your career and whether you’re likely to leave soon after starting. Your answer should show that you have an interest in learning about new developments in the industry.

Example: “I’m passionate about my career, so I make sure to read articles and watch videos from reputable sources. I also subscribe to newsletters and alerts from companies like Forbes and Market Watch. I find this information helpful because it gives me ideas for what types of clients might be interested in their products.”

18. Would you say you are more of a leader or a follower?

This question is a great way to determine how you would fit into Primerica’s corporate culture. The company values teamwork and collaboration, so it’s important that you are able to work well with others. When answering this question, try to emphasize your ability to lead when necessary while also highlighting your willingness to follow the direction of others.

Example: “I believe I am both a leader and a follower. In my previous position as an insurance agent, I was responsible for managing my team of salespeople. However, I always made sure to listen to my manager’s advice and feedback. I think it’s important to be open to new ideas and perspectives from everyone.”

19. Do you consider yourself to be persuasive?

This question is a way for the interviewer to assess your ability to sell financial products. Since Primerica representatives are salespeople, it’s important that you can convince others of the value of their services. To answer this question, think about how you’ve convinced someone in the past to take an action or buy something.

Example: “I do consider myself to be persuasive because I have experience selling things before. In my last job as a server at a restaurant, I had to convince customers to order more food and drinks so I could meet my sales goals. I also sold some items on eBay when I was younger, which helped me develop my persuasion skills.”

20. We want to ensure we hire people who will help drive the company forward. Where do you see yourself five years from now?

This question is a great way to see how ambitious the candidate is. Primerica wants people who are willing to work hard and grow with the company. This shows that you’re looking for long-term success, which is what they want as well. When answering this question, make sure you show your desire to succeed in this role.

Example: “I hope to be working here at Primerica five years from now. I’m hoping to have worked my way up through the ranks by then. I would love to be managing a team of financial advisors by then.”