Career Development

What Does a Product Consultant Do?

Find out what a product consultant does, how to get this job, and what it takes to succeed as a product consultant.

Product consultants are the people who help you decide which products to buy. They provide information about different products and services, explain their features and benefits, and answer any questions you might have.

Product consultants may work for a variety of companies—from big box retailers to specialty stores or even online marketplaces. Regardless of where they work, they all share one thing in common: they’re passionate about what they do.

Product Consultant Job Duties

A product consultant typically has a wide range of responsibilities, which can include:

  • Reviewing company policies regarding confidentiality and corporate ethics, and complying with all guidelines
  • Assisting customers in selecting products that meet their needs while working within their budget
  • Creating presentations to educate customers about new products or services and answering any questions they may have about them
  • Presenting products at trade shows or other events to introduce new products or services to potential customers
  • Listening to customers’ needs and recommending appropriate solutions
  • Determining which products best meet a customer’s specific needs and explaining why those products are the best fit for that customer
  • Helping customers determine which product features are most important and how those features can be applied to solve problems or meet specific requirements
  • Coordinating with vendors to order products or materials and ensure they arrive on time
  • Providing consultation services to companies interested in improving their business operations

Product Consultant Salary & Outlook

Product consultants’ salaries vary depending on their level of education, years of experience, and the company size and industry. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $137,000 ($65.87/hour)

The employment of product consultants is expected to grow slower than average over the next decade.

Demand for product consultants depends on the growth of consumer demand for new products and services. As consumers continue to demand more variety in their purchases, product consultants will be needed to help companies understand customer needs and design new products.

Product Consultant Job Requirements

A product consultant typically needs the following:

Education: Most employers require product consultants to have a high school diploma or equivalent. Some employers prefer a bachelor’s degree in marketing, advertising or a related field. Relevant coursework includes marketing, advertising, sales, business and finance.

Training & Experience: Product consultants typically receive on-the-job training from their new employer. This training may include learning the company’s products and services, the company’s computer systems and the company’s sales process. The training may last for a few weeks or a few months, depending on the company.

Certifications & Licenses: Though not required, product consultants can acquire several certifications that demonstrate their expertise in different products or services and increase their earning potential.

Product Consultant Skills

Product consultants need the following skills in order to be successful:

Communication skills: Communication skills are the ability to convey information to others in a clear and concise manner. As a product consultant, you may be communicating with customers over the phone, in person or through email. Having strong communication skills can help you convey information to customers in a way that is easy to understand and can help you provide the best customer service.

Product knowledge: Product knowledge is the ability to explain the features and benefits of a product. This is an essential skill for product consultants, as it allows them to answer customer questions and help them make informed purchasing decisions. You can develop your product knowledge by researching the products you sell and reading customer reviews.

Customer service: Customer service skills can help you provide quality service to customers and help them find the right product for their needs. Customer service skills can also help you answer questions about products and services to help customers make informed purchasing decisions. Customer service skills can also help you provide feedback to product managers about customer feedback on products.

Problem-solving: Problem-solving skills allow you to identify and resolve issues for customers. As a product consultant, you may be able to help customers find the right product for their needs or help them find a similar product if the one they want isn’t available. You can also use problem-solving skills to help customers troubleshoot issues with products they already own.

Time management: Time management skills allow you to prioritize tasks and manage deadlines. As a product consultant, you may be responsible for several tasks at once, including researching products, communicating with customers and updating your manager on your progress. Having strong time management skills can help you complete your tasks efficiently and effectively.

Product Consultant Work Environment

Product consultants work in a variety of settings, including office buildings, manufacturing and industrial plants, retail stores, and warehouses. They may also travel to different locations, both domestically and internationally. The workweek is typically 40 hours, although some consultants may work longer hours to meet deadlines or to accommodate the schedules of their clients. Product consultants typically work regular business hours, although they may occasionally work evenings or weekends to meet with clients or to attend trade shows or conferences. The work of product consultants can be stressful, as they must often juggle the demands of multiple clients and projects.

Product Consultant Trends

Here are three trends influencing how product consultants work. Product consultants will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Technical Talent

The need for more technical talent is a trend that is being felt across all industries, as businesses are increasingly looking for employees with specific skillsets. This is especially true in the tech industry, where companies are looking for product consultants who can help them develop new products and features.

As a product consultant, you will need to be able to understand the needs of your clients and provide them with the solutions they are looking for. This requires a deep understanding of both technology and business.

More Focus on User Experience (UX)

User experience (UX) has become an increasingly important focus for businesses in recent years. This is because UX is a key factor in determining whether or not a customer will return to a company’s website or app again in the future.

As a product consultant, you can capitalize on this trend by becoming an expert in UX design. This will allow you to create products that are easy to use and meet the needs of your customers. In addition, you can also work to educate other members of your team about the importance of UX and how it can impact the success of your company.

Greater Emphasis on Data-Driven Decision Making

Data-driven decision making is becoming increasingly important in business, as it allows companies to make decisions based on facts rather than assumptions. This trend is having a significant impact on the role of the product consultant, who is now responsible for collecting and analyzing data in order to make informed recommendations.

Product consultants who are able to utilize data-driven decision making will be more successful in their careers, as they will be able to provide valuable insights to their clients. Additionally, they will be better equipped to handle the ever-changing landscape of business.

How to Become a Product Consultant

A career as a product consultant can be both rewarding and lucrative. It’s important to start by developing your skills in marketing, sales, and customer service. This will help you understand how products are created and sold, and give you the tools you need to effectively market and sell them.

You should also build relationships with key players in the industry, such as manufacturers, distributors, and retailers. This will help you stay up-to-date on new products and trends, and ensure that you have access to the latest information about what’s selling and what isn’t.

Finally, it’s important to keep learning and expanding your knowledge base. Read industry publications and attend conferences and workshops to stay up-to-date on the latest developments in your field.

Related: How to Write a Product Consultant Resume

Advancement Prospects

Product consultants typically start their careers in entry-level positions, such as product analyst or product specialist. With experience, they can move up to positions such as product manager, product marketing manager, or marketing director.

Those who are interested in management may move into general management positions, such as sales manager, marketing manager, or business unit manager. Those who are interested in consulting may become independent consultants or join a consulting firm.

Product Consultant Job Description Example

At [CompanyX], we’re constantly striving to enhance our product offerings and stay ahead of the competition. To do this, we rely on the expertise of our product consultants to provide insights and recommendations on how to improve our products and services. We’re currently seeking a product consultant with experience in the [Industry] industry to join our team. In this role, you will be responsible for conducting research, analyzing data, and making recommendations on how we can improve our products and services to better meet the needs of our customers. If you have a passion for [Industry] and are looking for an opportunity to use your skills to make a difference, we want to hear from you.

Duties & Responsibilities

  • Understand the features, benefits, and applications of the company’s products and services
  • Educate customers on product capabilities, industry trends, and competitive landscape
  • Develop and maintain strong relationships with customers, prospects, and partners
  • Serve as a trusted advisor to customers, providing them with expert guidance on how to best use our products to achieve their desired business outcomes
  • Conduct needs analysis and requirement gathering sessions with customers
  • Design and deliver impactful presentations and demonstrations that showcase the value of our products
  • Create and deliver engaging customer training programs
  • Write clear and concise documentation, including user guides, how-to articles, and blog posts
  • Collaborate with cross-functional teams to ensure alignment between customer needs and company objectives
  • Stay up-to-date on industry trends and competitor offerings
  • Provide feedback to Product Management and Engineering teams on customer needs and pain points
  • Travel as needed to meet with customers on-site

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 3-5 years of experience in a product consulting, product management, or similar role
  • Excellent analytical skills and experience with data analysis
  • Proven ability to develop and execute strategic plans
  • Strong project management skills
  • Outstanding written and verbal communication skills

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience in the software industry
  • Technical background or experience with coding
  • Experience with agile development methodology
  • Familiarity with Salesforce

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