Interview

17 Product Designer Interview Questions and Answers

Learn what skills and qualities interviewers are looking for from a product designer, what questions you can expect, and how you should go about answering them.

As a product designer, you are responsible for developing the look, feel, and function of products that will be sold to the public. This may include everything from consumer electronics to home appliances. In order to be successful, you need to be able to think creatively, have excellent communication skills, and be able to work well under pressure.

Most product designers have a degree in industrial design, but there are other design degrees that can also lead to a career in product design. If you’re interested in becoming a product designer, it’s important to start preparing now. One way to do that is to familiarize yourself with the most common product designer interview questions and answers.

In this guide, you’ll find questions that are commonly asked in product designer job interviews. You’ll also find tips and advice on how to answer these questions.

Common Product Designer Interview Questions

Are you comfortable working with a team of engineers, marketers, and other stakeholders to determine what features should be included in a new product or service?

Product designers often work with a variety of other professionals to ensure they’re designing products that meet the needs of their target audience. Employers ask this question to make sure you have experience working in teams and can collaborate effectively. In your answer, explain how you enjoy collaborating with others and are willing to do so if necessary for the job.

Example: “I love collaborating with my team members because it allows us to share our ideas and learn from each other. I find that when we all contribute to the design process, we create better products. For example, last year I worked on a project where we had to create a new product by combining two existing ones. My team and I spent time brainstorming different ways we could combine these products to create something new. We eventually came up with an idea that was much more innovative than either of the original products.”

What are some of the most important skills for a product designer?

This question can help the interviewer determine if you have the skills necessary to succeed in this role. When answering, it can be helpful to mention a few of your strongest skills and how they relate to the job description.

Example: “I believe that communication and collaboration are two of the most important skills for a product designer. I am always working with other designers, developers and marketing teams to create products that meet their needs. Collaboration is also important because I often work on projects where multiple people need input or changes. Another skill that’s important for me as a product designer is my ability to think critically. I use critical thinking skills when analyzing user feedback and determining what changes should be made.”

How do you stay creative when working on repetitive tasks or projects?

Product designers often work on repetitive tasks, such as designing the same type of product over and over. Employers ask this question to make sure you have strategies for staying motivated during these types of projects. In your answer, explain how you stay creative when working on similar projects or tasks. Share a few techniques that help you remain engaged in your work.

Example: “I find it helpful to switch up my routine every once in a while. I’ll take a walk around the office or go outside for some fresh air. Sometimes, I’ll even change up my workspace by going to a different computer or sitting at a different desk. These small changes can help me get out of a rut and keep me from getting bored with my work.”

What is your process for creating a new product or service from scratch?

This question is an opportunity to show your interviewer that you have a process for creating new products and services. Your answer should include the steps you take when designing a product from scratch, including how you gather information about your client’s needs and what type of research you do before beginning the design process.

Example: “I start by researching my client’s business and their target audience. I want to understand who they are targeting with their product or service and why they created it in the first place. From there, I create personas based on the information I gathered during my initial research. This helps me determine the best features to incorporate into the product or service so that it meets the needs of its intended users. After this, I begin sketching out ideas for the product.”

Provide an example of a product you use on a regular basis and describe how you would improve the user experience if you were the product designer.

Interviewers ask this question to learn more about your design process and how you apply it in real-world situations. When answering, try to describe a specific product that you use regularly and explain what you would change about the user experience.

Example: “I have been using Microsoft Word for years now, so I know its user interface quite well. If I were designing the program, I would make some changes to the ribbon menu bar at the top of the screen. Right now, the ribbon is too long and has many different tabs with options that are hard to find. I would condense the ribbon into three sections—File, Edit and Format—and place them on the left side of the screen. This way, users can access all of their options without having to scroll through multiple tabs.”

If you had to choose, which do you think is more important for a product designer: creativity or technical skills? Why?

This question is a great way to determine how you prioritize your work and what skills you think are most important for the role. When answering, it can be helpful to highlight both creativity and technical skills and explain why they’re valuable in product design.

Example: “I believe that both creativity and technical skills are essential for being a successful product designer. Creativity helps me come up with new ideas and solutions to problems while technical skills help me implement those ideas into designs. I’ve found that having both of these skills allows me to create more innovative products that solve real-world issues.”

What would you say is your greatest strength as a product designer?

Employers ask this question to learn more about your personality and how you would fit into their company culture. They want to know what makes you unique as a designer, so try to answer honestly and highlight something that sets you apart from other designers.

Example: “My greatest strength is my ability to work well under pressure. I am always prepared for any deadline, and I have never missed one in my career. I also think my attention to detail is one of my best skills. I take pride in the quality of my work, and I make sure everything I produce is perfect before submitting it.”

How well do you work under pressure?

Product designers often work under tight deadlines. Employers ask this question to make sure you can handle the pressure of working on a project with a short timeline. In your answer, explain how you manage stress and stay productive when you have little time to complete a task.

Example: “I thrive under pressure. I know that many projects require me to meet strict deadlines. When I first started my career as a product designer, I was nervous about meeting these timelines. However, now I am confident in my ability to create quality designs within a short amount of time. I feel like I can even get more done when I’m under pressure because it motivates me to be more productive.”

Do you have any questions for me about the position or company?

This question is your opportunity to show the interviewer that you’ve done your research and are genuinely interested in the job. It’s also a chance for you to learn more about the company culture, expectations and goals. Before your interview, make a list of questions you have about the position or company so you can refer to them during the conversation.

Example: “I noticed on your website that this company has an open-door policy. I’m really excited to hear that because I think it’s important for employees to feel comfortable approaching their managers with any concerns they may have. I was wondering if you could tell me more about how often people meet with their managers?”

When designing a new product or service, how do you decide what features to include and what to leave out?

This question can help interviewers understand how you make decisions about what to include in a product and how you prioritize your work. Use examples from past projects to explain the thought process behind your design choices.

Example: “When designing a new product or service, I first consider who my target audience is and what their needs are. Then, I think about which features will best meet those needs while also being feasible for the company to produce. For example, when working on a new line of children’s toys at my last job, I knew that parents wanted toys that were safe but fun for their kids. So, I decided to focus on creating a toy that was both educational and entertaining.”

We want to make sure our products appeal to a wide audience. How would you design a product that’s accessible to people with different backgrounds, ages, and interests?

This question can help the interviewer assess your ability to create products that appeal to a wide range of people. Use examples from past projects where you’ve designed for different audiences and how you did it.

Example: “I recently worked on a project where we had to design an app for both children and adults. I started by researching what features kids would like, such as bright colors and fun characters. Then, I researched what features adults would like, such as more complex functions and privacy settings. By combining these two ideas, I was able to create an app that appealed to both age groups.”

Describe your process for testing a new product or service before releasing it to the public.

This question allows you to demonstrate your problem-solving skills and ability to test products or services before they’re released. Your answer should include a step-by-step process for testing new products, including the tools you use to do so.

Example: “I start by creating a list of all the possible problems that could occur with the product or service I’m designing. Then, I create solutions to those issues and determine whether there are any other potential problems that may arise from implementing my solutions. After this, I develop prototypes of each solution and test them on real customers to see if they have any issues with the design.”

What makes a good user interface?

User interface is a major part of product design, and employers want to know that you understand how to create an effective one. In your answer, explain what makes a good user interface and give examples from past projects where you did this successfully.

Example: “A good user interface should be intuitive for the end user. I make sure my designs are easy to navigate and have clear labels so users can find information quickly. I also try to keep things simple by using fewer colors and fonts and making sure there’s enough white space on the page. This helps people focus on the content rather than trying to figure out which button they’re supposed to click.”

Which programming languages do you know how to use?

This question can help the interviewer determine your level of expertise with various programming languages. It can also show them how you might use those skills to complete projects for their company. When answering this question, list any programming languages that you have experience using and explain what you used them for.

Example: “I know how to use Java, C++ and Python. I’ve used these languages in my previous role as a product designer because they are some of the most common coding languages. However, I am open to learning new ones if needed.”

What do you think is the most important aspect of product design?

This question can help the interviewer understand your priorities and how you approach design. Your answer should show that you value a specific aspect of product design, such as user experience or aesthetics.

Example: “User experience is the most important aspect of product design because it’s what ultimately determines whether a customer will be satisfied with their purchase. I always make sure to put myself in my customers’ shoes when designing products so that I can create an intuitive interface that makes using the product easy for them. This helps me ensure that the product is usable and enjoyable.”

How often do you think a product should be redesigned to stay current and meet customer needs?

This question can help interviewers understand your approach to redesigning products and how often you think it should be done. Your answer can also show the interviewer whether you have experience with redesigning products, which may be a part of this role. When answering this question, consider what factors you would take into account when deciding when to redesign a product.

Example: “I believe that redesigning a product should depend on several factors, including customer feedback, sales data and market trends. I try to look at these factors regularly to see if there are any changes in customer needs or preferences that could impact the design of a product. For example, if sales of a certain product decrease while sales of another increase, I might redesign one product to make it more like the other.”

There is a risk that a new product or feature might not be well-received by users. How would you approach this situation as a product designer?

This question can help interviewers understand how you might handle a challenging situation at work. Use your answer to highlight your problem-solving skills and ability to make decisions that benefit the company while also ensuring users are satisfied with their experience.

Example: “If I were working on a new product or feature, and it wasn’t well-received by users, I would first try to determine why they weren’t happy with it. If there was something about the design that made it difficult for them to use, I would go back to my original sketches and redesign the product based on user feedback. If the issue was more complicated than just the design of the product, however, I would meet with my team to discuss other possible solutions.”

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