Career Development

What Does a Product Expert Do?

Find out what a product expert does, how to get this job, and what it takes to succeed as a product expert.

Product experts are the people who know everything there is to know about a particular product or service. They’re often the face of a company, interacting with customers directly and helping them make purchasing decisions.

Product experts may be tasked with presenting information about their products at trade shows or other events. They may also be responsible for writing content that appears on their company’s website or social media pages. In either case, they need to have an extensive knowledge of their products so that they can answer questions from potential buyers in a clear and convincing way.

Product Expert Job Duties

A product expert typically has a wide range of responsibilities, which can include:

  • Providing technical support for products including installation, troubleshooting and repair
  • Identifying opportunities for improvement in the way products are manufactured or used
  • Recommending product specifications based on client needs and available technology
  • Explaining product features, benefits, and applications to customers
  • Maintaining a knowledge base of current industry trends and developments in technology
  • Researching new products and technologies that may be available in the future
  • Communicating with suppliers about new products, pricing changes, and other information pertinent to the job function
  • Providing assistance to customers who have questions about products or need help selecting the best product for their needs
  • Making recommendations about new products or services that will be of interest to customers

Product Expert Salary & Outlook

Product experts’ salaries vary depending on their level of education, years of experience, and the company size and location. They may also earn additional compensation in the form of commissions or bonuses.

  • Median Annual Salary: $82,500 ($39.66/hour)
  • Top 10% Annual Salary: $162,000 ($77.88/hour)

The employment of product experts is expected to grow much faster than average over the next decade.

Demand for product experts is expected to increase as more companies hire them to help with the development and implementation of new products and services. Product experts will be needed to evaluate the feasibility of new ideas and ensure that products are safe and effective.

Product Expert Job Requirements

A product expert typically needs to have the following qualifications:

Education: Most product experts have at least a bachelor’s degree. Some employers prefer to hire product experts with a master’s degree. A bachelor’s degree in marketing, advertising or a related field can provide the foundation needed to become a product expert.

Training & Experience: Most product experts receive on-the-job training from their employers. This training may include learning the company’s products and services, the company’s website and any other relevant software. Training may also include learning about the company’s customer service policies and procedures.

Product experts can also receive training through conferences and seminars. These events can help product experts learn about new products and services, as well as how to best sell them.

Certifications & Licenses: Product experts need to be highly knowledgeable about the products or services they sell. Many companies offer training to provide product experts with the necessary expertise to successfully sell their products or services.

Product Expert Skills

Product experts need the following skills in order to be successful:

Technical skills: Technical skills are the ability to understand and explain complex processes and procedures. As a product expert, you may be asked to explain how a product works or how to use it. Having strong technical skills can help you explain the process in an easy-to-understand way.

Communication skills: As a product expert, you should be able to communicate effectively with customers. This includes the ability to speak to customers in person, over the phone or through email. You should also be able to explain technical information in a way that is easy to understand.

Product knowledge: As a product expert, you should have a thorough understanding of the product you’re representing. You should be able to answer questions about the product’s features, benefits and uses. You can develop your product knowledge by reading product manuals, researching the product online and asking the product manager or sales representative questions about the product.

Problem-solving skills: As a product expert, you can use your problem-solving skills to help customers find the right product for their needs. You can also use these skills to help customers troubleshoot issues with products they’ve already purchased.

Customer service: Customer service skills can help you provide quality service to customers. Providing quality customer service can help you build trust with customers and encourage them to make future purchases. You can use customer service skills to answer questions, solve problems and provide solutions that help customers find what they need.

Product Expert Work Environment

Product experts work in a wide variety of settings, including retail stores, manufacturing plants, office buildings, and warehouses. They may work indoors or outdoors, depending on their employer and the products they are responsible for. Product experts typically work regular full-time hours, although they may be required to work evenings, weekends, and holidays to meet the demands of their job. Some product experts travel to different locations to provide training or demonstrations, while others may work from home. Product experts typically work in a fast-paced environment and must be able to handle multiple tasks simultaneously. They must be able to stand for long periods of time and lift heavy objects, and they may be exposed to hazardous materials.

Product Expert Trends

Here are three trends influencing how product experts work. Product experts will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Technical Talent

The need for more technical talent is a trend that is being driven by the increasing complexity of products and the need for businesses to be more agile. This means that product experts will need to be able to not only understand the features of their products, but also how they work under the hood.

In order to be successful in this new landscape, product experts will need to be able to collaborate with other members of the team, such as developers and designers, to create products that are both functional and beautiful.

More Focus on User Experience (UX)

As user experience becomes increasingly important, product experts will need to focus on creating products that are easy to use and meet the needs of their users.

This shift towards UX will require product experts to have a deep understanding of user behavior and what makes people tick. They will also need to be able to communicate effectively with other members of the team, such as designers and engineers, in order to create products that are both aesthetically pleasing and functional.

A Greater Emphasis on Data-Driven Decision Making

As data becomes an increasingly important part of business decision making, product experts will need to become familiar with data-driven methods of decision making.

By using data to make decisions, product experts can ensure that they are making informed choices that are based on facts rather than assumptions or opinions. In addition, data-driven methods can help product experts to identify trends and patterns in customer behavior that can be used to improve future products.

How to Become a Product Expert

A career as a product expert can be incredibly rewarding. It allows you to work with a variety of products and industries, giving you the opportunity to learn about new things and meet new people.

To become a product expert, it’s important to have a strong knowledge base in your field. You should also be able to communicate effectively with customers and other professionals. Additionally, it’s helpful to have experience working in a customer service role.

Related: How to Write a Product Expert Resume

Advancement Prospects

Product experts may advance to product manager positions, where they will have greater responsibility for the product line. In larger companies, they may advance to director of product development or marketing positions. In smaller companies, they may become the company’s vice president or president.

Product Expert Job Description Example

At [CompanyX], we’re passionate about our products and we want our customers to be just as excited about them as we are. We’re looking for a product expert to join our team and help us share our enthusiasm with the world. The ideal candidate will have a deep understanding of our products and be able to articulate their features and benefits to customers in a way that is clear, concise, and persuasive. He or she will also be responsible for staying up-to-date on product changes and updates, and providing feedback to the product team on ways to improve the products.

Duties & Responsibilities

  • Understand and be able to articulate the features, benefits, and use cases of our products
  • Understand the competitive landscape and be able to position our products accordingly
  • Serve as a subject matter expert on our products, providing input into product development and enhancements
  • Develop and deliver engaging product demonstrations and presentations, both in-person and virtually
  • Train new and existing employees on our products, ensuring they are equipped to sell and support them effectively
  • Write clear and concise product documentation, including user guides, how-tos, and FAQs
  • Create and maintain accurate product listings and marketing collateral
  • Monitor customer feedback and proactively address concerns and issues
  • Stay up-to-date on industry trends and developments, and share insights with the team
  • collaborate with cross-functional teams to ensure a coordinated and cohesive approach to product management
  • Help shape and evolve our product strategy in line with company goals and objectives
  • Identify opportunities for process improvements and lead initiatives to streamline product development and go-to-market activities

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 5+ years experience in product management, product marketing, or a similar role
  • Proven track record of successful product launches
  • Excellent project management skills
  • Strong analytical and research skills
  • Exceptional written and verbal communication skills

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience with agile development methodology
  • Technical background or experience working closely with engineering teams
  • Experience in the software-as-a-service (SaaS) industry

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