Career Development

What Does a Product Owner Do?

Learn more about what it takes to succeed as a product owner, the skills you'll need to become one, and what you can expect on the job.

Product owners are the people who define what a company builds. They’re responsible for setting the product strategy and ensuring that it gets executed properly. They work closely with designers, engineers, marketers, and other stakeholders to ensure that the right features get built in the right way.

Product owners are often referred to as “the CEO of their product.” This means they have broad authority over all aspects of the product—they can make decisions about everything from its design to its development to its marketing.

Product Owner Job Duties

A product owner typically has a wide range of responsibilities, which can include:

  • Communicating with stakeholders to gain an understanding of their requirements and concerns
  • Creating a project plan, which includes identifying milestones and tasks required to deliver a solution that meets the business needs
  • Working with the development team to ensure that they understand the product requirements and can meet them
  • Tracking progress of the development team’s work so that it can be reviewed at regular intervals by stakeholders
  • Participating in meetings with stakeholders where requirements are discussed and clarified
  • Coordinating with multiple teams within an organization to ensure that all requirements are understood by all involved parties
  • Reviewing designs created by the development team and providing feedback on how they can be improved
  • Managing the project’s budget by ensuring that costs are within the approved limits
  • Providing feedback on prototypes or new features as they are developed by the team to ensure that they meet stakeholder needs

Product Owner Salary & Outlook

The salary of a product owner can vary depending on their level of education, years of experience, and the size and industry of the company. Product owners may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $105,000 ($50.48/hour)
  • Top 10% Annual Salary: $142,000 ($68.27/hour)

The employment of product owners is expected to grow faster than average over the next decade.

Demand for product owners will increase as companies continue to outsource more functions and services, such as software development, in order to focus on their core business activities. Product owners will be needed to oversee these outside providers and ensure that they meet the needs of customers.

Product Owner Job Requirements

A product owner typically has the following qualifications:

Education: Most employers require product owners to have a bachelor’s degree in a related field, such as business, marketing or computer science. Some employers may hire candidates who have a relevant associate’s or master’s degree. Relevant coursework includes project management, business and marketing.

Training & Experience: Many product owners receive on-the-job training to learn the specific processes and procedures of their role. This training may include shadowing the current product owner or another member of the product development team until they are comfortable enough to complete tasks on their own.

Product owners can also receive training through conferences and seminars. Conferences are a great way for product owners to learn about new technologies and industry trends. They can also network with other professionals who can share knowledge and experiences.

Certifications & Licenses: Some employers may require product owners to pass an industry-specific certification to show their general understanding of the process.

Product Owner Skills

Product owners need the following skills in order to be successful:

Communication skills: As a product owner, you need to be able to communicate effectively with your team and other stakeholders. You need to be able to convey your ideas and thoughts to your team and explain the reasoning behind your decisions. You also need to be able to listen to feedback from your team and answer their questions.

Business acumen: Business acumen is the ability to understand the financial aspects of a project or company. As a product owner, it’s important to have business acumen so you can make informed decisions about the product. For example, you might need to know if a new feature is worth the cost of development or if the product is generating enough revenue to continue operating.

Analytical skills: Analytical skills can help you make informed decisions about product development. As a product owner, you may need to review data and research to determine what features to include in a new product or service. Your analytical skills can help you make the best decisions for your company.

Problem-solving skills: As a product owner, you may be responsible for identifying and solving problems that arise during the development process. Your problem-solving skills can help you identify the source of an issue and develop a solution that satisfies the needs of your team and your customers.

Collaboration skills: The role of a product owner is to ensure that the team is working together to create a successful product. Collaboration skills can help you work with your team to create a product that meets the needs of the customer. You can also use collaboration skills to work with other departments to ensure that the product is delivered on time and within budget.

Product Owner Work Environment

The work environment for a product owner can be very demanding. They are typically responsible for the delivery of a product that meets the needs of the customer and the company. They work with a team of developers to ensure that the product is created and delivered on time and within budget. They also work with the customer to understand their needs and to ensure that the product meets those needs. The product owner is typically the interface between the customer and the development team. They must have a good understanding of both the customer’s needs and the capabilities of the development team.

Product Owner Trends

Here are three trends influencing how product owners work. Product owners will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Technical Product Owners

As technology becomes more complex, the need for more technical product owners will continue to grow. This is because products are becoming increasingly complex and require a deeper understanding of technology in order to be successful.

Product owners who are able to understand the latest technologies and how they can be used to create better products will be in high demand, as businesses look for ways to stay ahead of the competition.

The Importance of Being Agile

Agile development has become an essential part of the product development process in recent years. This is due to the increasing importance of being agile in a rapidly changing business environment.

As a product owner, you need to be able to adapt quickly to changes in your product’s roadmap in order to keep up with customer demands. You also need to be able to work effectively with other members of your team, such as developers and designers, in order to create a product that meets everyone’s needs.

More Focus on User Experience (UX) Design

User experience design is becoming increasingly important in the world of product development. As customers become more tech-savvy, they are looking for products that provide a great user experience.

This means that product owners need to focus on designing products that are easy to use and meet the needs of their users. In order to do this, they need to have a deep understanding of user experience design and how to apply it to their products.

How to Become a Product Owner

A successful career as a product owner requires a combination of skills and experience. You need to be able to see the big picture, understand how your product fits into the market, and have a deep understanding of your customers’ needs. You also need to be able to work with teams across departments to get things done.

If you want to become a product owner, start by building up your experience in related fields such as marketing, customer service, or engineering. This will give you a better understanding of how products are made and used. Also read about best practices for product management and user experience design. And don’t forget to stay up-to-date on the latest trends in technology and business.


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