16 Product Researcher Skills for Your Career and Resume

Product researchers work with companies to help them develop and improve their products. They use a variety of skills to understand customer needs, test products and create reports. If you’re interested in a career as a product researcher, it’s important to understand the skills that are necessary for success.

Organization

Organization is the ability to keep track of multiple tasks and responsibilities. Product researchers often have many projects at once, so it’s important for them to be organized in order to complete their work on time. Strong organizational skills also help product researchers stay focused during long research sessions or when they’re working with large amounts of data.

Product Research

Product researchers use product research skills to learn about the products they test and review. This includes understanding how a product works, what features it has and why consumers might buy it. Product researchers also conduct their own research into consumer trends and preferences so they can provide insight on what types of products companies should create.

Creating Reports

Product researchers often create reports to present their findings and recommendations. These documents can be used by other members of a product development team, so it’s important that product researchers know how to write them. They may also need to create presentations or give verbal updates on the status of projects.

Customer Analysis

Customer analysis is the ability to understand a customer’s needs and preferences. This skill can help product researchers develop products that customers are likely to buy. For example, if a company wants to sell a new type of shampoo, they may ask their product researchers to research potential types of shampoo and determine which ones consumers would most likely purchase.

Time Management

Time management is the ability to plan and execute tasks in a way that ensures you meet your deadlines. Product researchers often have multiple projects at once, so it’s important for them to be able to manage their time effectively. This means being able to prioritize tasks, set goals and track your progress. It also means knowing how long each task should take so you can estimate when you’ll complete it.

Creativity

Creativity is the ability to think of new ideas and solutions. Product researchers often use creativity when developing surveys, questionnaires or other research methods. They also use this skill when brainstorming ways to gather information about a product’s features, benefits and drawbacks. Finally, they may apply their creativity in devising ways to present data in an interesting way that will help companies make informed decisions.

Creating Surveys

Surveys are a common tool product researchers use to gather information about their target audience’s preferences and opinions. Having the ability to create surveys is an important skill for product researchers because it allows them to collect data that can help inform their work. Surveys also allow product researchers to communicate with clients, managers or other stakeholders by providing them with data rather than subjective opinions.

Interviews

Interviewing is a skill that product researchers use to gather information from their clients. They may conduct interviews over the phone, in person or through email to learn about their client’s needs and preferences. This allows them to create products that meet their clients’ expectations. Product researchers can also use interviewing skills when they observe users interacting with prototypes of new products.

SWOT Analysis

A SWOT analysis is a strategic planning tool that product researchers use to evaluate their projects. It involves identifying the strengths, weaknesses, opportunities and threats of a project or task. For example, if you’re working on developing a new product, you might identify that your team has strong technical skills but lacks marketing expertise. You can then use this information to assign tasks accordingly.

A/B Testing

A/B testing is a method of comparing two versions of the same product to determine which version performs better. For example, if you were creating an advertisement for a new product, you might create one version that uses a green background and another version with a red background. You could then compare how many people clicked on each ad to see which performed better. This allows you to make more informed decisions about your products and marketing campaigns.

Attention to Detail

Attention to detail is the ability to notice small details and make precise observations. As a product researcher, you may need to examine different aspects of a product or service to determine its effectiveness. For example, if you are testing a new car model, you might observe how well it performs in various weather conditions, how easy it is to drive and how comfortable the seats are. This requires attention to detail so that you can provide accurate feedback about the product’s strengths and weaknesses.

Competitive Analysis

Product researchers use their knowledge of the market to analyze how a product might perform. They consider what similar products offer and why consumers might prefer one over another. This analysis helps them determine if a new product is likely to succeed in the marketplace or if it needs improvement before release.

To conduct competitive analysis, product researchers study consumer trends, sales data and other information about existing products. They then compare this information with their own research on potential new products to predict which ones will be successful.

Problem Solving Skills

Problem solving skills are necessary for product researchers to identify and solve issues that may arise during the research process. For example, if a customer is dissatisfied with a product’s performance or experience, it’s important for product researchers to find ways to improve the product so other customers have a positive experience. This requires product researchers to analyze data, evaluate processes and develop solutions to ensure their products meet consumer needs.

Focus Groups

A product researcher often uses focus groups to gather feedback on a new product. This is an excellent example of how your skills as a product researcher can help you develop other skills, such as moderating and facilitating group discussions. A product researcher who has experience with focus groups may be able to conduct them more efficiently and effectively than someone without this skill set.

Analytical Skills

Product researchers use analytical skills to evaluate data and make informed decisions. For example, product researchers may analyze the results of a survey to determine what consumers like about a product or service and how they can improve it. They also use analytical skills when evaluating new products and comparing them to existing ones. This involves analyzing the features of each product and determining which one is most effective for customers.

Usability Testing

Usability testing is a process by which you evaluate how easy it is for users to navigate through your product. You can conduct usability tests in person or remotely, and the results help you determine whether your product is user-friendly. Having strong observation skills and knowing how to conduct an effective usability test are important aspects of this skill set.

How Can I Learn These Product Researcher Skills?

There are a few ways that you can learn the necessary skills to become a product researcher. Firstly, you can read about these topics online or in books, and then try to apply what you have learned in a practical setting. Secondly, you can take courses or attend workshops that focus specifically on product research skills. Finally, you can shadow or work with a more experienced product researcher in order to learn the ropes. Whichever method you choose, it is important to be patient and to practice as much as possible in order to hone your skills.