Career Development

What Does a Product Researcher Do?

Find out what a product researcher does, how to get this job, and what it takes to succeed as a product researcher.

Product researchers are responsible for identifying new product ideas and researching existing ones. They work with a variety of stakeholders, including designers, marketers, engineers, etc., to determine which products will be brought to market and how they should be designed.

Product researchers may also be tasked with gathering information about the competition or other related industries. This helps inform decisions about how to position a product in relation to its competitors or how it fits into an overall industry trend.

Product Researcher Job Duties

A product researcher typically has a wide range of responsibilities, which can include:

  • Interviewing customers to understand their needs and preferences
  • Reviewing competitor products to identify any weaknesses that can be exploited in new product development
  • Gathering data on potential customers’ demographics, purchasing habits, and interests to identify trends that could be used in marketing campaigns
  • Coordinating with designers and engineers to ensure that products meet customer needs
  • Conducting market research to identify demand for new products or services that could be sold by a company
  • Analyzing the results of focus groups to determine the effectiveness of a product or service
  • Conducting research on competitors’ products to determine how they are selling within the industry
  • Collecting information on customer preferences and attitudes toward various brands or products
  • Conducting surveys or other research studies to gather data on potential customers’ preferences and behaviors

Product Researcher Salary & Outlook

Product researchers’ salaries vary depending on their level of education, years of experience, and the company size and location. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $82,500 ($39.66/hour)
  • Top 10% Annual Salary: $163,000 ($78.37/hour)

The employment of product researchers is expected to grow much faster than average over the next decade.

Demand for research and development (R&D) services will increase as companies seek new ways to improve their products and services and to stay competitive in a global economy. Product researchers will be needed to conduct R&D on new product features, such as sustainability or health and wellness, that appeal to consumers.

Product Researcher Job Requirements

A product researcher typically needs to have the following qualifications:

Education: Most employers require product researchers to have a bachelor’s degree in a field such as marketing, advertising, statistics or business. Some employers prefer candidates who have a master’s degree in business administration (MBA). An MBA is useful for those who want to advance their careers or specialize in a certain industry.

Training & Experience: Product researchers typically receive on-the-job training to learn the specific products and processes of their companies. This training may include learning about the company’s products, the software they use and the processes they follow. Training may also include learning about the company’s clients and the research they conduct.

Product researchers may also receive training in research methods and techniques. They may learn about the databases and software they use and how to use them to find the information they need. They may also learn about the best ways to search for information and how to use Boolean logic to narrow down their results.

Certifications & Licenses: There are no required certifications for product researchers. However, product researchers may seek certifications to gain additional knowledge about their responsibilities and further advance their career.

Product Researcher Skills

Product researchers need the following skills in order to be successful:

Research: Research skills are the foundation of product research and can help you find the information you need to complete your work. You can use research skills to find information about a product, its target audience and the best ways to market it. You can also use research skills to find contact information for potential sources of information.

Data analysis: Data analysis is the ability to interpret large amounts of information. Product researchers use data analysis to determine what products consumers want and how to market those products. Data analysis is also important for finding the right sources of information. For example, a product researcher may use data analysis to find the most popular blogs about a certain topic.

Communication: Communication is another important skill for product researchers. You may be required to communicate with clients, other product researchers and other company employees. Effective communication can help you build relationships with others and ensure that you understand their needs. It can also help you develop a strategy to meet their needs.

Problem-solving: Problem-solving skills are necessary for product researchers because they often work with incomplete information. They need to be able to identify the missing information and find ways to find it. For example, if a company needs to know what colors appeal to a certain demographic, a product researcher may need to find a way to get that information.

Time management: Time management is another skill that product researchers use to complete their work on time. Product researchers may have multiple tasks to complete each day, so it’s important for them to manage their time effectively. This can help them meet their deadlines and complete their work to the standards of their employers.

Product Researcher Work Environment

Product researchers work in a variety of settings, including corporate offices, retail establishments, manufacturing plants, and warehouses. They may work in teams or individually, and they may travel to different locations to conduct research. Product researchers typically work regular business hours, although they may occasionally work overtime to meet deadlines. The work can be stressful at times, especially when deadlines are tight or when products are not selling well. However, product researchers generally find their work to be interesting and challenging, and they feel that they make a direct and positive impact on the products that are available to consumers.

Product Researcher Trends

Here are three trends influencing how product researchers work. Product researchers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Data Scientists

The need for more data scientists is a trend that is quickly gaining traction in the business world. This is because businesses are realizing the value of having a team of data scientists who can help them make better decisions by providing them with accurate and reliable data.

As a product researcher, you can take advantage of this trend by becoming proficient in data science techniques. This will allow you to provide your company with the information it needs to make informed decisions about products and marketing strategies.

More Focus on User Experience Research

User experience research has become an increasingly important part of product development over the past few years. This is because companies have realized that user experience is one of the most important factors when it comes to product success.

As user experience becomes more important, product researchers will need to focus on understanding how users interact with products and what they want from them. This requires a deep understanding of user psychology and behavior.

Greater Emphasis on Ethical Research Practices

As technology advances, so too does the field of research. In recent years, there has been a growing emphasis on ethical research practices, which refers to the way in which research is conducted.

Product researchers can utilize this trend by ensuring that their research methods are ethical and respectful of participants. This includes making sure that participants are properly informed about the study before they agree to participate, as well as protecting their privacy and confidentiality.

How to Become a Product Researcher

A product researcher career path can be a great way to get started in the field of product development. As a product researcher, you’ll be responsible for conducting research and gathering information about potential products that could be developed by your company. This may include researching customer needs and wants, analyzing competitors’ products, and testing prototypes.

To become a successful product researcher, it’s important to have strong analytical skills and be able to think creatively about new ideas. You should also be comfortable with using technology and having conversations with customers.

Related: How to Write a Product Researcher Resume

Advancement Prospects

Product researchers typically advance by taking on more responsibility within their organization. As they gain experience, they may be given larger projects or projects with a higher degree of complexity. In some cases, product researchers may move into management positions, overseeing the work of other researchers. Those who work in the private sector may also have the opportunity to start their own consulting business.

Product Researcher Job Description Example

As a product researcher at [CompanyX], you will be responsible for conducting market research and analysis to support the development of new products and features. This will include identifying customer needs and pain points, conducting competitor analysis, and developing product requirements. You will work closely with the product development team to ensure that the products we create are aligned with customer needs and market trends. The ideal candidate will have experience conducting market research, strong analytical skills, and the ability to communicate effectively with different stakeholders.

Duties & Responsibilities

  • Understand and articulate the needs of our target customer
  • Develop a deep understanding of the competitive landscape
  • Help define product requirements and success metrics
  • Design and conduct both qualitative and quantitative user research
  • Analyze data to generate insights that inform product direction
  • Present findings to cross-functional teams in a clear and actionable way
  • Advocate for the user throughout the product development process
  • Partner with design and engineering to ensure that products are being built with the user in mind
  • Conduct post-launch evaluations to assess impact and identify areas for improvement
  • Stay up-to-date on latest industry trends and best practices
  • Proactively share knowledge and expertise with team members
  • Help foster a culture of user-centeredness throughout the organization

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, psychology, or related field
  • 3-5 years of professional experience in product research, marketing research, or a similar role
  • Excellent analytical skills with the ability to synthesize data into actionable insights
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Proven experience conducting user interviews and usability testing
  • Proficient in Microsoft Office, especially Excel, and statistical analysis software (SPSS, SAS, etc.)

Preferred Skills and Qualifications

  • Master’s degree in business, marketing, psychology, or related field
  • Experience with qualitative research methods, such as focus groups and ethnographic studies
  • Experience with online research tools, such as SurveyMonkey, Google Consumer Surveys, and Qualtrics
  • Advanced statistical analysis skills

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