Career Development

16 Product Specialist Skills for Your Career and Resume

Learn about the most important Product Specialist skills, how you can utilize them in the workplace, and what to list on your resume.

Product specialists are responsible for the promotion and sale of a company’s products. They often work in retail environments and use their skills to increase customer interest and drive sales. Product specialists need to have a strong understanding of the products they are selling, as well as excellent customer service and communication skills. If you’re interested in becoming a product specialist, learning more about the skills required for this position can help you determine if it’s the right career for you.

Time Management

Time management is the ability to plan and execute tasks in a way that ensures you meet your goals. Product specialists often have multiple responsibilities, such as ensuring customers are satisfied with their purchases, maintaining product knowledge about products they sell and completing paperwork related to sales. Having strong time-management skills can help you manage all of these duties effectively.

Detail Oriented

Product specialists need to be detail oriented when explaining product features and benefits. They should also be able to explain the differences between similar products so customers can make informed decisions about which product is right for them. Being detail oriented helps product specialists remember important information about each product they sell, allowing them to provide more detailed explanations to their customers.


Upselling is the process of suggesting an additional product or service to a customer. For example, if you’re working with a customer who’s purchasing a new computer, you might suggest they also purchase a screen protector for their device. This can help increase your store’s revenue and make customers more likely to buy from you again in the future.

Building Relationships

Product specialists often work with customers to help them find the right product for their needs. They can build relationships with customers by listening to their concerns and providing helpful information about products. This ensures that they can answer questions, solve problems and make sure customers are satisfied with their purchases. It’s also important for product specialists to build positive relationships with coworkers so they can collaborate effectively on projects and share knowledge.


Prospecting is the ability to identify potential customers and convince them to buy your products. Product specialists use this skill when they’re trying to increase sales for a product or brand. They may also use it to find new clients who are interested in their products. For example, if you work at an auto parts store, you might try to get more people to purchase car parts by explaining how important they are to maintaining a vehicle’s health.


Product specialists often use their creativity to help customers find the right product for them. They may also need to think of creative ways to display products so that they’re more appealing and easier to understand. For example, a product specialist at an electronics store might create a unique way to show how different features work together on a new television model. This can make it easier for customers to decide which product is best for them.

Product Knowledge

Product knowledge is the ability to understand and explain a product’s features, benefits and uses. Product specialists often have extensive product knowledge of their company’s products so they can answer customer questions accurately. To build your product knowledge, read product manuals, review product information online and ask colleagues for help when you’re unsure about a product feature.

Customer Service

Customer service skills are important for product specialists because they help you provide a positive experience to customers. You can use customer service skills when interacting with customers over the phone, in person or online. Customer service involves providing information and guidance to customers so they can make informed decisions about their purchases.

Generating Leads

Generating leads is the process of attracting potential customers to your products. Product specialists use their knowledge of a company’s product line and how it can benefit consumers to generate leads. For example, if you work for an auto parts store, you might explain to customers how certain car parts can improve fuel efficiency or reduce maintenance costs. This information may encourage them to make a purchase.


Organization is the ability to keep track of multiple tasks and responsibilities. Product specialists often have many duties, including maintaining product knowledge, ensuring customer satisfaction and completing paperwork. Having strong organizational skills can help you manage your time well and ensure that all aspects of your job are completed. It’s also important to be organized when stocking shelves so customers can find what they’re looking for easily.

Closing Sales

Closing sales is the process of convincing a customer to buy a product. Product specialists need to be able to close sales in order to increase their commissions and help customers find what they’re looking for. To close sales, it’s important to listen to your customers’ needs and ask questions that will help you understand them better. You can then use this information to suggest products that may meet those needs.

Presentation Skills

Presentation skills are the ability to communicate effectively with customers. This includes explaining product features, demonstrating how a product works and answering any questions a customer may have about a product. Product specialists often use their presentation skills when interacting with customers in-person or over the phone.

Product Demonstrations

Product demonstrations are a great way to show customers how to use products. For example, if you work in the automotive industry and sell car accessories, you might demonstrate how to install them. This can help customers feel more confident about their purchase and increase your sales. You can also use product demonstrations to educate customers on new features or benefits of certain products.


Communication is the ability to convey information clearly and concisely. Product specialists often communicate with customers through verbal or written means, so it’s important for them to be able to explain product features and benefits in an easy-to-understand manner. They also need to be able to listen carefully to customer requests and answer questions thoroughly.

Problem Solving

Problem solving is the ability to identify and resolve issues. Product specialists often use problem-solving skills when customers have questions about a product’s features or how it works. For example, if a customer wants to know what size of an item they need, a product specialist may ask them questions to help them determine their needs. This can help the product specialist find the right product for the customer and save them time and money.

Handling Objections

Objections are when a customer expresses doubt about making a purchase. Product specialists need to be able to handle objections effectively so they can close the sale and satisfy their customers. You can practice handling objections by role-playing with other product specialists or managers at your workplace. They can help you identify common objections and give you feedback on how you handled them.

How Can I Learn These Product Specialist Skills?

There are a few ways that you can learn the necessary skills to become a product specialist. Many of these skills can be learned through on-the-job training, or through specific courses offered by companies or organizations. However, if you want to learn these skills on your own, there are a few ways to do so. You can take online courses, or read books or articles on the subject. You can also attend workshops or seminars offered by experts in the field. Whichever way you choose to learn, make sure that you are getting accurate and up-to-date information.


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