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Proposal Coordinator vs. Proposal Manager: What Are the Differences?

Learn about the two careers and review some of the similarities and differences between them.

A proposal coordinator and proposal manager are responsible for different aspects of the proposal process. The proposal coordinator is responsible for the administrative tasks associated with proposals, while the proposal manager is responsible for the overall management of the proposal process. In this article, we will discuss the similarities and differences between these two positions, and we will provide tips on how to be successful in each role.

What is a Proposal Coordinator?

Proposal Coordinators are responsible for supporting the proposal development process by collecting and organizing information, coordinating team meetings, and ensuring that deadlines are met. They work closely with proposal managers and writers to ensure that all proposals are compliant with the Request for Proposal (RFP) requirements and meet the customer’s needs. Proposal Coordinators track the progress of each proposal and maintain accurate records of all communications. They may also be responsible for developing marketing materials, such as website content, brochures, and fact sheets.

What is a Proposal Manager?

Proposal Managers are responsible for leading the proposal development process from start to finish. They work with internal and external stakeholders to develop a proposal strategy that aligns with the company’s business goals. They also oversee the creation of the proposal content, ensuring that it is accurate and compliant with the requirements set by the customer. Proposal Managers work closely with the sales team to identify potential new business opportunities and develop winning strategies. They also provide guidance and support to the proposal team throughout the proposal development process.

Proposal Coordinator vs. Proposal Manager

Here are the main differences between a proposal coordinator and a proposal manager.

Job Duties

Proposal coordinators typically have more limited job duties than proposal managers. Their primary responsibility is coordinating the various teams involved in creating a proposal, such as the sales team and the research and development (R&D) team. They may also manage the budget and schedule for the proposal creation process.

Proposal managers have broader job responsibilities because they oversee the entire proposal process rather than just one stage of it. They may work with the client to determine what the requirements are for the proposal and guide the proposal coordinator throughout the process. They may also provide feedback on the content of the proposal and make revisions before submitting it to the client.

Job Requirements

A bachelor’s degree is typically the minimum requirement for proposal coordinators and proposal managers. However, some employers prefer candidates with a master’s degree in business administration or another related field. Additionally, many professionals in these roles pursue certifications through organizations like the Association of Proposal Management Professionals (APMP) or the National Contract Management Association (NCMA). These certifications can help professionals stand out to potential employers and show that they have the skills and knowledge necessary to excel in their role.

Work Environment

Proposal coordinators typically work in an office setting, often for a large company. They may also travel to meet with clients and attend conferences or events where they can network with other professionals.

Proposal managers usually work in an office environment as well, but their job responsibilities are more specialized than those of proposal coordinators. Because they’re responsible for managing the entire process of creating proposals, they may spend most of their time working on projects rather than interacting with clients.


Both proposal coordinators and proposal managers use project management skills to plan and oversee the creation of proposals. They also both need writing skills to create or edit proposal content. However, proposal coordinators typically focus on the administrative aspects of proposal creation, while proposal managers are responsible for both the strategic and creative elements.

Proposal coordinators develop timelines and track deadlines to ensure that the proposal team stays on schedule. They also may be responsible for conducting research, ordering materials and coordinating logistics for proposal meetings and presentations. Proposal managers, on the other hand, develop the overall strategy for the proposal and determine what content needs to be included. They also work with the proposal team to brainstorm ideas and provide feedback on drafts. In addition, proposal managers often are responsible for leading proposal meetings and presenting the final proposal to clients.


Proposal coordinators earn an average salary of $66,877 per year, while proposal managers earn an average salary of $93,171 per year. The salary for both positions may vary depending on the size of the company, the location of the job and the level of experience the employee has.


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