Career Development

What Does a Public Relations Assistant Do?

Find out what a public relations assistant does, how to get this job, and what it takes to succeed as a public relations assistant.

Public relations assistants are the behind-the-scenes professionals who help shape the way that companies and organizations are perceived by the public. They commonly work with a team of other PR professionals to develop strategies, write press releases, plan events, etc.

Public Relations Assistant Job Duties

A public relations assistant typically has a wide range of responsibilities, which can include:

  • Preparing press releases and other written communications for publication in newspapers or magazines, on websites, or in broadcast media such as television or radio
  • Monitoring news stories about the company or organization for which they work to identify issues that may need to be addressed by the company’s public relations team
  • Researching and developing story ideas for journalists based on company activities and newsworthy events
  • Coordinating publicity events such as press conferences, product launches, awards ceremonies, and charity fundraisers
  • Organizing and maintaining company archives of photographs, video footage, and other records of past events and activities
  • Creating and maintaining an online presence for the company through social media channels such as Facebook, Twitter, and LinkedIn
  • Writing blog posts, brochures, brochure text, newsletters, press releases, website content, and other forms of copywriting
  • Coordinating with advertising agencies to create advertisements that will appear in print or online media
  • Developing and maintaining relationships with members of the media and other key individuals in the industry who may be helpful in spreading company messages to large audiences

Public Relations Assistant Salary & Outlook

Public relations assistants’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of bonuses.

  • Median Annual Salary: $52,500 ($25.24/hour)
  • Top 10% Annual Salary: $70,500 ($33.89/hour)

The employment of public relations assistants is expected to grow faster than average over the next decade.

Employment growth will be driven by the increasing importance of social media and digital marketing, which require public relations specialists to communicate with customers and stakeholders. In addition, the use of social media has made it easier for people to voice their opinions about companies and products, which may lead to more demand for public relations specialists.

Public Relations Assistant Job Requirements

A public relations assistant typically needs to have the following qualifications:

Education: Most public relations assistants have a bachelor’s degree in public relations, communications, English, journalism or another related field. These programs teach students the basics of public relations, including how to write press releases, how to develop media strategies and how to effectively communicate with the public.

Training & Experience: Public relations assistants typically receive on-the-job training from their supervisors or other experienced employees. This training helps the public relations assistant learn the specific processes and procedures of the company. They also learn about the company’s products and services, the target audience and the communication channels they use.

Public relations assistants can also receive training through internships. During an internship, students learn about the communication industry and the responsibilities of a public relations assistant. They also gain practical experience that they can apply to their careers after graduation.

Certifications & Licenses: While certifications are not usually required for a role as a public relations assistant, they can help you stand out from other candidates. They show employers that you are motivated and want to grow in your career.

Public Relations Assistant Skills

Public relations assistants need the following skills in order to be successful:

Communication: Communication skills are essential in a public relations assistant position. You may be required to communicate with clients, colleagues and other professionals in the industry. Effective communication can help you to convey ideas, answer questions and solve problems. You can practice your communication skills by actively listening to others, asking questions and providing feedback.

Research: Public relations assistants should be able to conduct research to find information for their supervisors. This may include finding information about a company’s history, finding contact information for media outlets or finding information about a client’s industry. Being able to conduct research can help you complete tasks more efficiently and effectively.

Time management: Time management is another skill that can be useful for a public relations assistant. This is because you may be responsible for scheduling meetings, preparing materials and other tasks that require you to adhere to a strict schedule. Having good time management skills can help you complete your work on time and ensure you don’t miss any deadlines.

Organization: Organization skills can help you be more efficient in your work. You may be responsible for scheduling meetings, maintaining a calendar and keeping track of important documents. Being organized can help you complete your tasks on time and free up your manager’s time to focus on other projects.

Creativity: Public relations assistants often work with marketing teams to develop strategies and tactics for promoting a company or product. Creativity is important for devising effective strategies and tactics that can help a company reach its goals. For example, a public relations assistant might work with a marketing team to develop a social media campaign to promote a new product.

Public Relations Assistant Work Environment

Public relations assistants work in a variety of settings, including corporate offices, public relations firms, advertising agencies, and government agencies. They typically work a standard 40-hour week, although they may occasionally work overtime to meet deadlines or attend evening or weekend events. Public relations assistants typically work in fast-paced environments and must be able to juggle multiple tasks at once. They must be able to handle stress well and be able to think quickly and creatively.

Public Relations Assistant Trends

Here are three trends influencing how public relations assistants work. Public relations assistants will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for More Technical Skills

As public relations becomes more technical, the need for professionals with strong technical skills will continue to grow.

Public relations assistants can capitalize on this trend by learning how to use technology to help them do their job more effectively. This may include learning how to use social media platforms, create digital content, and manage online campaigns.

The Importance of Being a Jack-of-All-Trades

In order to be successful in public relations, professionals need to be able to do a lot of different things. They need to be able to write, edit, design, and communicate with clients, among other things.

As the industry continues to evolve, the importance of being a jack-of-all-trades will only become more apparent. Public relations assistants who are able to do all of these things will be in high demand, as they will be able to provide their clients with a wide range of services.

More Collaboration Between PR and Marketing

As marketing and public relations become more intertwined, professionals in both fields will need to learn how to work together.

This trend is already starting to happen in many businesses, as both departments are realizing that they need each other in order to be successful. By collaborating with one another, professionals can create better campaigns that are more effective at reaching their target audience.

How to Become a Public Relations Assistant

A career in public relations is a great way to use your writing skills and build relationships with people in the industry. It’s also a field that offers many opportunities for growth. As an assistant, you’ll be able to learn from more experienced professionals and develop your own skills. You may even be able to move up the ladder and become a PR manager or director.

To get started in public relations, it’s important to have a strong foundation in writing and communication. Take classes in journalism, English, and communications to hone your writing skills. Also, make sure to stay up-to-date on current events so you can write effective press releases and pitches. Network with other professionals in the field and attend industry events to meet potential clients and collaborators.

Related: How to Write a Public Relations Assistant Resume

Advancement Prospects

Most public relations assistants start out in entry-level positions, such as administrative assistant or assistant account executive. With experience, they may be promoted to account executive, account supervisor, or account manager. Some public relations assistants may eventually move into other public relations positions, such as publicist, media relations specialist, or special events coordinator.

Those who are interested in management may move into public relations management positions, such as director of public relations or vice president of public relations. Some public relations assistants may eventually open their own public relations firms.

Public Relations Assistant Job Description Example

Do you have a knack for writing, an eye for detail, and a passion for media and communications? If so, we’d like you to join our team as a public relations assistant. As a public relations assistant at [CompanyX], you will be responsible for writing press releases, preparing media kits, and conducting research for our PR team. You will also be responsible for maintaining our media database and assisting with event planning. The ideal candidate for this position will have excellent writing and research skills, as well as the ability to multitask and work well under pressure. If you are a motivated self-starter with a positive attitude, we’d like to hear from you.

Duties & Responsibilities

  • Serve as the first point of contact for media inquiries, managing and responding to requests in a timely, professional manner
  • Develop and maintain strong relationships with members of the media, acting as a resource for information about the company and its products/services
  • Write press releases, pitch letters, and other communications materials as needed
  • Assist with planning and executing public relations campaigns and events
  • Monitor news stories, social media, and other channels for opportunities or threats to the company’s reputation
  • Conduct research and compile data to support public relations activities
  • Prepare reports on the effectiveness of public relations initiatives
  • Maintain up-to-date knowledge of industry trends and developments
  • Stay abreast of current events affecting the company’s business
  • Manage projects and timelines independently and as part of a team
  • Handle sensitive and confidential information with discretion
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in public relations, communications, or related field
  • 1-2 years professional experience in public relations or a related field
  • Exceptional writing, editing, and proofreading skills
  • Excellent interpersonal and communication skills
  • Strong organizational skills and attention to detail
  • Creativity and ability to think outside the box

Preferred Skills and Qualifications

  • Experience with media relations, including pitching stories to journalists and managing press lists
  • Experience with social media, including content creation and community management
  • Event planning experience
  • Graphic design skills

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