Real Estate Marketing Director Resume Example & Writing Guide
Use this Real Estate Marketing Director resume example and guide to improve your career and write a powerful resume that will separate you from the competition.
As a real estate marketing director, you’re responsible for overseeing all aspects of your company’s marketing efforts. You define the marketing strategy, create compelling campaigns, and oversee the implementation of your plans. You also work closely with sales and operations teams to ensure that all parties are aligned on messaging and goals.
Real estate is a highly competitive industry with lots of moving pieces that need to come together at once to make a successful sale. To stay ahead of the game in this space, you need to be able to think strategically and work collaboratively with others. You also need to possess strong leadership skills and have a knack for motivating your team.
Here are some tips plus an example to help you write a fantastic real estate marketing director resume that will get you noticed by hiring managers everywhere.
How to Write a Real Estate Marketing Director Resume
Here’s how to write a resume of your own.
Write Compelling Bullet Points
When you’re writing bullet points, it can be tempting to focus on the responsibilities of your job. But that’s not enough to make a compelling bullet point. Instead, you want to focus on the results of your work.
For example, rather than saying you “managed social media accounts,” you could say you “increased followers by 20% in six months, resulting in 200+ new leads per month.”
The second bullet point is much stronger because it focuses on the results of the work. And it provides specific numbers to demonstrate the impact of that work.
Identify and Include Relevant Keywords
When you apply for a role as a real estate marketing director, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. This program will look for keywords related to the position like “digital marketing” and “advertising” in order to determine whether your skills and experience are a match for the job. If your resume doesn’t have enough relevant keywords, the ATS might automatically reject your application.
To increase your chances of getting noticed, use this list of common real estate marketing director keywords as a starting point:
- Real Estate Marketing
- Real Estate
- Marketing Strategy
- Marketing
- Social Media Marketing
- Marketing Management
- Social Media
- Digital Marketing
- Sales
- Business Development
- Advertising
- Business Strategy
- Business Planning
- Negotiation
- Management
- Business-to-Business (B2B)
- Account Management
- Team Leadership
- Customer Relationship Management (CRM)
- Leadership
- Teamwork
- Strategic Planning
- Microsoft Access
- Real Estate Negotiating
- New Home Sales
- Listings
- Investment Properties
- Real Estate Transactions
- Sellers
- Luxury Real Estate
Showcase Your Technical Skills
As a real estate marketing director, you need to be proficient in a variety of software programs and systems in order to effectively market and sell properties. These might include customer relationship management (CRM) software, social media platforms, and graphic design programs. Additionally, real estate marketing directors need to be able to use data to inform their marketing decisions. As such, experience with data analysis software, like Excel and Tableau, is also beneficial.