Real Estate Marketing Director Resume Example & Writing Guide

Use this Real Estate Marketing Director resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

As a real estate marketing director, you’re responsible for overseeing all aspects of your company’s marketing efforts. You define the marketing strategy, create compelling campaigns, and oversee the implementation of your plans. You also work closely with sales and operations teams to ensure that all parties are aligned on messaging and goals.

Real estate is a highly competitive industry with lots of moving pieces that need to come together at once to make a successful sale. To stay ahead of the game in this space, you need to be able to think strategically and work collaboratively with others. You also need to possess strong leadership skills and have a knack for motivating your team.

Here are some tips plus an example to help you write a fantastic real estate marketing director resume that will get you noticed by hiring managers everywhere.

Mary Thompson
Phoenix, AZ | (123) 456-7891 | [email protected]

Seasoned real estate marketing expert with over a decade of experience in developing and executing successful marketing plans for residential and commercial properties. Demonstrated success in creating and managing brand awareness, generating leads, and closing sales.

Arizona State University Jun '10
M.B.A. in Real Estate
Arizona State University Jun '06
B.S. in Business Administration
Company A, Real Estate Marketing Director Jan '17 – Current
  • Led the marketing team to develop and execute a new integrated campaign that increased leads by 50% in 6 months, resulting in an increase of $1M in revenue for the company.
  • Managed all aspects of digital marketing including SEO, PPC, social media, email campaigns, landing pages, etc., increasing website traffic by over 100K visitors per month.
  • Oversaw creation and implementation of print collateral such as brochures, postcards, mailers, etc., increasing sales pipeline by 20%.
  • Developed and implemented a comprehensive lead generation strategy with measurable goals and objectives which resulted in a 300% increase in leads generated from previous year’s numbers.
  • Created content for webinars/webinar series (over 10 webinar programs) that drove thousands of viewers to register for each program resulting in over 1 million dollars worth of business closed through these efforts alone.
Company B, Real Estate Marketing Director Jan '12 – Dec '16
  • Created and implemented a digital marketing strategy that increased website traffic by over 40% in one year
  • Managed all aspects of the company’s real estate blog, which received an average of 1,000 unique visitors per month
  • Spearheaded the development of new lead generation campaigns that resulted in a 35% increase in leads per month
  • Collaborated with sales team to create customized marketing plans for each client based on their needs and budget
  • Increased overall revenue by 25% within first year through strategic partnerships with local businesses
Company C, Real Estate Marketing Coordinator Jan '09 – Dec '11
  • Developed and implemented marketing plans for new real estate developments that included print, online, and social media advertising.
  • Coordinated and oversaw all aspects of trade show booths, including design, construction, shipping, and on-site set up and breakdown.
  • Managed website content and assisted with search engine optimization to ensure that the company’s real estate listings were visible to potential buyers.
  • Certified Internet Marketing Professional
  • Certified Professional in Social Media
  • Google AdWords Certification

Industry Knowledge: Real Estate, Marketing, Public Relations, Customer Service, Sales, Business Development
Technical Skills: Microsoft Office Suite, Google Analytics, Google AdWords, Constant Contact, Salesforce, Hubspot, WordPress
Soft Skills: Communication, Leadership, Strategic Thinking, Teamwork, Customer Service, Organizational Skills, Time Management

How to Write a Real Estate Marketing Director Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When you’re writing bullet points, it can be tempting to focus on the responsibilities of your job. But that’s not enough to make a compelling bullet point. Instead, you want to focus on the results of your work.

For example, rather than saying you “managed social media accounts,” you could say you “increased followers by 20% in six months, resulting in 200+ new leads per month.”

The second bullet point is much stronger because it focuses on the results of the work. And it provides specific numbers to demonstrate the impact of that work.

Identify and Include Relevant Keywords

When you apply for a role as a real estate marketing director, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. This program will look for keywords related to the position like “digital marketing” and “advertising” in order to determine whether your skills and experience are a match for the job. If your resume doesn’t have enough relevant keywords, the ATS might automatically reject your application.

To increase your chances of getting noticed, use this list of common real estate marketing director keywords as a starting point:

  • Real Estate Marketing
  • Real Estate
  • Marketing Strategy
  • Marketing
  • Social Media Marketing
  • Marketing Management
  • Social Media
  • Digital Marketing
  • Sales
  • Business Development
  • Advertising
  • Business Strategy
  • Business Planning
  • Negotiation
  • Management
  • Business-to-Business (B2B)
  • Account Management
  • Team Leadership
  • Customer Relationship Management (CRM)
  • Leadership
  • Teamwork
  • Strategic Planning
  • Microsoft Access
  • Real Estate Negotiating
  • New Home Sales
  • Listings
  • Investment Properties
  • Real Estate Transactions
  • Sellers
  • Luxury Real Estate

Showcase Your Technical Skills

As a real estate marketing director, you need to be proficient in a variety of software programs and systems in order to effectively market and sell properties. These might include customer relationship management (CRM) software, social media platforms, and graphic design programs. Additionally, real estate marketing directors need to be able to use data to inform their marketing decisions. As such, experience with data analysis software, like Excel and Tableau, is also beneficial.


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