Career Development

What Does a Real Estate Sales Agent Do?

Find out what a real estate sales agent does, how to get this job, and what it takes to succeed as a real estate sales agent.

Real estate sales agents are the frontline employees of the real estate industry. They work with buyers and sellers to help them find or sell property, often earning a commission on each transaction they facilitate.

Real estate sales agents must be knowledgeable about local markets and trends in order to provide clients with valuable advice. They may also need to know about financing options for homebuyers and other related topics.

Real Estate Sales Agent Job Duties

A real estate sales agent typically has a wide range of responsibilities, which can include:

  • Negotiating with potential buyers on behalf of the seller to obtain the highest possible price for a home
  • Providing information about listings to potential buyers, including photos of the property, details about the neighborhood, and pricing information
  • Explaining the buying process to clients, including how to make an offer, conducting inspections and appraisals, and closing the sale
  • Listing homes for sale, including taking photos of the interior and exterior of the property and creating a listing description that features its most attractive features
  • Reviewing contracts to ensure that all terms are fair to both parties
  • Arranging for repairs or renovations that may be needed to sell a home effectively
  • Communicating with clients regularly to ensure that they are satisfied with the progress of their transaction
  • Negotiating with sellers on behalf of buyers to ensure that terms are acceptable to both parties
  • Helping clients find suitable new homes based on their needs and preferences

Real Estate Sales Agent Salary & Outlook

Real estate sales agents’ salaries vary depending on their level of education, years of experience, and the company they work for. Sales agents may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $95,000 ($45.67/hour)
  • Top 10% Annual Salary: $163,000 ($78.37/hour)

The employment of real estate sales agents is expected to grow slower than average over the next decade.

The need to replace workers who leave their jobs or retire will result in some job growth for real estate sales agents. However, automation and technology may limit the number of new jobs for real estate sales agents. Automation has allowed real estate brokers to process more applications and do more analysis with fewer workers.

Real Estate Sales Agent Job Requirements

In order to become a real estate sales agent, you may be required to have the following:

Education: Real estate sales agents typically need a high school diploma or GED certificate. Some states require agents to have a college degree, and some universities offer degree programs in real estate.

Training & Experience: Real estate sales agents typically receive on-the-job training from their employer. This training may include instruction on the company’s policies and procedures, as well as the software and technology they use. Real estate sales agents may also receive instruction on the local real estate market and the property listings the company has available.

Certifications & Licenses: While most states require real estate sales agents to have a license, the requirements vary. Some states require agents to pass a state-specific exam before they can get a license, while other states accept the industry-standard licensing exam, which is administered by the National Association of Real Estate Licensing Officials (NAREEL).

Some states require agents to have a license before they can legally sell real estate, while other states allow unlicensed agents to sell real estate so long as they work under the supervision of a licensed agent.

Real Estate Sales Agent Skills

Real estate sales agents need the following skills in order to be successful:

Communication skills: Communication skills are essential for real estate sales agents. You must be able to communicate effectively with clients, other agents and real estate professionals. You must also be able to communicate effectively with clients over the phone and in person.

Listing presentation skills: Listing presentation skills are the abilities you need to present a property to a potential buyer. This includes the ability to create a listing that’s attractive and informative. You can also use listing presentation skills to present a contract to a buyer.

Marketing and advertising skills: Real estate sales agents use marketing and advertising skills to promote properties and attract potential buyers. They use these skills to create advertisements, design marketing materials and develop marketing strategies. They also use these skills to promote their own businesses and attract clients.

Negotiation skills: Negotiation skills are also important for real estate sales agents. These professionals often work with clients to help them find the right property and negotiate the best price. Real estate sales agents may also negotiate contracts with home sellers and help clients complete the paperwork needed to buy a property.

Time management skills: Real estate sales agents often have multiple tasks to complete in a short period of time. Time management skills allow real estate sales agents to prioritize their tasks and complete them efficiently. This can help them meet their sales goals and provide their clients with the best service possible.

Real Estate Sales Agent Work Environment

Real estate sales agents work in a variety of settings, including offices, homes, and online. They typically work long hours, including evenings and weekends, to accommodate their clients’ schedules. Many agents also travel frequently to show properties to clients. The work can be stressful, especially when agents are working to meet deadlines or working with difficult clients. However, most agents find the work to be rewarding and enjoy the challenges that it presents.

Real Estate Sales Agent Trends

Here are three trends influencing how real estate sales agents work. Real estate sales agents will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Real Estate Broker

The real estate industry is changing rapidly, and one of the most significant changes is the rise of the real estate broker.

As more and more people buy and sell homes online, the need for a traditional real estate agent is decreasing. This is because buyers and sellers can now do much of the work themselves, which leaves the broker to handle the paperwork and other details.

Real estate agents who want to stay ahead of the curve should focus on developing their online marketing skills. This will allow them to reach more potential clients and close more deals.

More Competition From Other Professionals

The real estate market is becoming increasingly competitive as more and more professionals enter the field. This is due to the fact that there is a high demand for real estate sales professionals, as more and more people are looking to buy or sell a home.

To stay ahead of the competition, real estate sales agents need to be innovative and creative in their approach. They also need to be well-versed in current market trends so that they can offer their clients the best possible deal.

A Greater Focus on Customer Service

Customer service is becoming an increasingly important aspect of business, and this is especially true in the real estate industry.

Real estate sales agents need to be aware of this trend and focus on providing excellent customer service to all of their clients. This means being friendly and helpful, as well as understanding the needs of each individual client. In addition, real estate sales agents need to be able to communicate effectively with customers and provide them with information that is easy to understand.

How to Become a Real Estate Sales Agent

When starting your real estate sales agent career, it’s important to consider the type of company you want to work for. Do you prefer a smaller or larger firm? What about a national or local company? What is the culture like at each place you visit?

It’s also important to think about what type of real estate you want to sell. Do you want to specialize in residential, commercial, or both? What about luxury homes or foreclosures? There are many different options available, so take some time to explore all your options before making a decision.

Once you have decided on a company and type of real estate, it’s time to start building your network. Attend local networking events, reach out to past clients, and connect with other real estate professionals online. The more people you know, the better chance you have of finding a buyer when you have a property to sell.

Related: How to Write a Real Estate Sales Agent Resume

Advancement Prospects

The most successful real estate sales agents are the ones who are able to build a large client base of repeat customers. These agents typically advance to become broker-sales agents, and may eventually open their own real estate brokerage. Some real estate sales agents may also advance to become appraisers, property managers, or real estate counselors.

Real Estate Sales Agent Job Description Example

Are you a people person with a knack for negotiation? Do you love the challenge of finding just the right property for your client? If you answered yes to both, a career as a real estate sales agent may be for you!

At [CompanyX], we’re looking for a real estate sales agent to join our team. As a real estate sales agent, you’ll be responsible for working with clients to identify their needs, show them properties that fit their criteria, and negotiate the purchase or sale of the property. You’ll need to be knowledgeable about the local real estate market and have excellent communication and negotiation skills.

If you’re a people person with a passion for real estate, we’d love to hear from you!

Duties & Responsibilities

  • Find potential customers through a variety of methods, including but not limited to networking, referrals, open houses, advertisements, and lead generation
  • Understand the needs and wants of each customer and help them find the perfect property that meets their criteria
  • Educate customers on the current real estate market, trends, prices, financing options, and available properties
  • Negotiate with buyers and sellers to reach a fair and agreeable sales price
  • Prepare and present purchase offers to sellers on behalf of buyers
  • Manage the entire home buying and selling process from start to finish, ensuring all deadlines are met and paperwork is completed correctly
  • Stay up-to-date on industry news, changes in legislation, and new technology and marketing tools
  • Maintain relationships with past clients and referral sources
  • Attend continuing education courses to keep your knowledge and skills sharp
  • Adhere to ethical standards set forth by the National Association of Realtors
  • Comply with all local, state, and federal laws governing real estate transactions
  • Keep abreast of developments in the local area to better serve your clients

Required Skills and Qualifications

  • Proven experience as a real estate sales agent or similar role
  • Excellent communication, negotiation, and interpersonal skills
  • A strong work ethic and the ability to work independently
  • A valid real estate license in good standing
  • A clean driving record and valid driver’s license
  • Proficiency in Microsoft Office and CRM software

Preferred Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • Experience working with buyers and sellers of luxury properties
  • Fluency in multiple languages
  • Strong understanding of local market trends
  • Extensive network of industry contacts

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