Career Development

What Does a Rental Agent Do?

Find out what a rental agent does, how to get this job, and what it takes to succeed as a rental agent.

Rental agents are the people who help you find a place to live. They work with landlords and tenants to ensure that everyone is happy with their living situation. Rental agents may also be responsible for showing potential renters around available properties, answering questions about rental policies and procedures, and handling other administrative tasks related to renting property.

Rental Agent Job Duties

A rental agent typically has a wide range of responsibilities, which can include:

  • Managing the maintenance of rental properties to ensure that they are well maintained and safe for residents
  • Showing vacant units to prospective tenants, answering their questions about the property, and helping them fill out applications for leasing the property
  • Reviewing applications and other documentation to determine if applicants meet criteria specified by landlords
  • Negotiating lease terms with tenants on behalf of landlords according to guidelines set forth by state laws
  • Preparing lease agreements for signature by both parties, including landlords and tenants
  • Providing information about neighborhoods and community features of rental properties to prospective tenants
  • Maintaining rental property inventories by conducting inspections of each unit on a regular basis
  • Conducting background checks on prospective tenants to ensure that they have suitable financial backgrounds, employment histories, and criminal records
  • Interviewing prospective tenants to determine whether they are likely to be good candidates for tenancy based on their income, employment status, and other factors

Rental Agent Salary & Outlook

Rental agents’ salaries vary depending on their level of experience, the size of the company they work for, and the location of the property.

  • Median Annual Salary: $41,500 ($19.95/hour)
  • Top 10% Annual Salary: $104,000 ($50/hour)

The employment of rental agents is expected to grow slower than average over the next decade.

Rental agents will be needed in most industries to help customers find and lease office space, retail space, and warehouses. However, automation may limit the need for these workers in some industries. For example, some real estate brokers are using software that allows them to evaluate multiple properties simultaneously and communicate with clients via email or text messaging.

Rental Agent Job Requirements

A rental agent typically needs to have the following:

Education: Rental agents are typically required to have a high school diploma or equivalent. Some agents may choose to pursue a post-secondary certificate or associate’s degree in real estate or property management. These programs provide agents with the knowledge and skills they need to be successful in their careers.

Training & Experience: Most real estate companies will train their agents on the job. This training may include how to use the company’s website, how to use the company’s property management software and how to manage the company’s listings. Agents may also receive training on how to interact with clients, how to show properties and how to negotiate with clients.

Certifications & Licenses: Certifications allow you to prove your skills and qualifications to current and potential employers. Rental agents can earn certifications to gain more theoretical and practical knowledge of their responsibilities and further their career advancement opportunities.

Rental Agent Skills

Rental agents need the following skills in order to be successful:

Communication: Rental agents communicate with a variety of people, including clients, other agents, property owners and managers, real estate lawyers and other professionals. They use verbal and written communication skills to send and receive messages, make phone calls and send emails. They also use communication skills to negotiate contracts and agreements, explain policies and procedures and provide information to clients.

Sales: Rental agents often work on commission, so sales skills can help them earn more money. Rental agents can use their sales skills to convince customers to rent a property and sign a lease. They can also use sales skills to help customers understand the rental process and make informed decisions.

Marketing: Rental agents use marketing skills to advertise properties and attract potential renters. They create advertisements, design flyers and create social media posts to promote their properties. Rental agents also use marketing skills to negotiate with potential renters. They may use their marketing skills to offer potential renters discounts or other incentives to rent a property.

Negotiation: Negotiation is the ability to persuade others to agree with your ideas. Rental agents often use negotiation skills to convince clients to rent a property. For example, if a client is interested in a two-bedroom apartment but the client only needs a one-bedroom apartment, the rental agent can negotiate with the client to convince them to rent the one-bedroom apartment. This can save the client money and help the rental agent close a deal.

Time management: Rental agents often have multiple clients and appointments throughout the day. Having good time management skills can help you prioritize your tasks and ensure you meet your clients’ needs. For example, you may need to schedule multiple showings for a client and ensure you have the necessary paperwork for each client.

Rental Agent Work Environment

Rental agents work in a variety of settings, including office buildings, shopping malls, and airports. They typically work regular business hours, although they may be required to work evenings and weekends to accommodate the schedules of their clients. Rental agents may be required to travel to different locations to meet with clients or to inspect properties. They may also be required to attend conventions and trade shows to promote their company’s products and services. Rental agents must be able to work well under pressure and handle a high volume of work. They must also be able to deal with difficult clients and handle customer complaints in a professional manner.

Rental Agent Trends

Here are three trends influencing how rental agents work. Rental agents will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Growth of the Gig Economy

The gig economy is growing rapidly, as more and more people are turning to freelance work as a way to make ends meet. This trend is having a major impact on the rental industry, as more and more tenants are looking for short-term rentals that allow them to move quickly when they find a new job or project.

Rental agents who are able to adapt to this trend will be in high demand, as they will be able to provide tenants with the flexibility they need to stay ahead of the curve. In addition, rental agents can use this trend to their advantage by marketing their properties as ideal for short-term stays.

More Competition From Other Real Estate Professionals

The real estate market is becoming increasingly competitive, as more and more professionals enter the field. This is especially true for rental agents, who are now facing competition from other real estate professionals such as brokers and property managers.

To stay ahead of the competition, rental agents need to develop strong relationships with clients and understand their needs. They also need to be well-versed in all aspects of the rental process, from finding the right tenant to collecting rent payments.

A Greater Focus on Customer Service

As businesses become more reliant on customer service, rental agents will need to focus on providing excellent customer service.

This means that rental agents will need to be able to communicate effectively with customers and understand what they need. They will also need to be able to handle difficult situations and resolve problems quickly. In addition, rental agents will need to be able to provide excellent customer service online, as many customers now do most of their shopping online.

How to Become a Rental Agent

A career as a rental agent can be both rewarding and lucrative. It’s important to start off on the right foot by getting certified as a rental agent. This will show potential employers that you have the necessary skills and knowledge to succeed in this field.

Once you’re certified, it’s important to build your network and stay up-to-date on the latest industry trends. You should also be prepared to take on any challenges that come your way. As a rental agent, you’ll likely encounter difficult tenants, late payments, and other unexpected issues. However, if you’re prepared for these situations and handle them professionally, you’ll be able to overcome any obstacles that come your way.

Related: How to Write a Rental Agent Resume

Advancement Prospects

Rental agents can advance to become property managers, real estate brokers, or appraisers. Property managers oversee the day-to-day operations of one or more rental properties. Real estate brokers buy, sell, and rent properties on behalf of their clients. Appraisers estimate the value of real estate for tax purposes, insurance, and sale.

Rental Agent Job Description Example

At [CompanyX], we provide our customers with a unique and memorable experience when they rent one of our properties. We are looking for a rental agent who is passionate about providing excellent customer service and who has a strong knowledge of the rental market. The ideal candidate will be outgoing and personable, with the ability to build relationships with potential renters. He or she will be responsible for showing properties, negotiating leases, and processing rental applications. The rental agent will also be responsible for maintaining the rental properties and ensuring that they are in good condition.

Duties & Responsibilities

  • Greet customers in a professional and friendly manner
  • Answer customer questions and address concerns related to rental properties
  • Assist customers with the rental process, including paperwork and payments
  • Show properties to prospective tenants and provide tours of the community
  • Negotiate leases with tenants on behalf of the property owner
  • Collect rent from tenants and handle any maintenance or repair requests
  • Keep accurate records of all transactions and communicate regularly with property owners
  • Advertise vacant units and promote the community to potential renters
  • Screen applicants to ensure they meet the minimum qualifications for tenancy
  • Perform move-in and move-out inspections of units
  • Enforce community rules and regulations
  • Maintain a clean and organized office

Required Skills and Qualifications

  • Proven customer service experience
  • Excellent written and verbal communication skills
  • Friendly and professional demeanor
  • Strong time-management and organizational skills
  • Ability to work independently and with a team
  • High school diploma or equivalent

Preferred Skills and Qualifications

  • Previous experience in the rental industry
  • Bachelor’s degree
  • Proficiency in Spanish or another foreign language
  • Working knowledge of property management software

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