Career Development

What Does a Retail Assistant Manager Do?

Find out what a retail assistant manager does, how to get this job, and what it takes to succeed as a retail assistant manager.

Retail assistant managers are the front line supervisors in retail stores. They oversee all aspects of store operations, including customer service, sales, inventory management, and employee training and development.

Assistant managers typically work closely with their store’s general manager to ensure that everything is running smoothly. They may also be responsible for hiring and firing employees, creating schedules, handling payroll issues, etc.

Retail Assistant Manager Job Duties

A retail assistant manager typically has a wide range of responsibilities, which can include:

  • Establishing and enforcing rules in accordance with company policy regarding employee conduct, ethics, and performance
  • Scheduling staff members’ work hours and assigning tasks to ensure that the store runs smoothly
  • Recruiting, hiring, training, coaching, and counseling employees to help them improve their performance
  • Conducting weekly department audits to monitor inventory levels, pricing errors, and outdated merchandise
  • Providing customer service to customers by assisting them with their shopping needs
  • Managing the store’s budget, including payroll costs and monthly expenses
  • Coordinating with other departments to ensure that the store is running smoothly and efficiently
  • Reviewing reports and data from managers on each shift to identify problems and areas for improvement
  • Conducting employee performance evaluations to ensure that all staff are performing their jobs effectively

Retail Assistant Manager Salary & Outlook

Retail assistant managers’ salaries vary depending on their level of education, years of experience, and the size and location of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $36,000 ($17.31/hour)
  • Top 10% Annual Salary: $69,500 ($33.41/hour)

The employment of retail assistant managers is expected to decline over the next decade.

Employment growth will be limited by the increasing automation of retail establishments, which will allow fewer workers to do more work. Self-service checkout machines and electronic price scanners have already reduced the need for some retail workers. In addition, e-commerce has allowed some customers to do more shopping online, reducing the need for salespeople in some types of retail establishments.

Retail Assistant Manager Job Requirements

A retail assistant manager typically needs to have the following qualifications:

Education: Retail assistant managers typically need a high school diploma or GED certificate. Some retailers may require an associate’s degree or a related field, such as business or retail management.

Training & Experience: Retail assistant managers typically receive on-the-job training from their current position. This training can last for a few weeks to a few months. The training process will vary depending on the company, but it will typically include shadowing current retail assistant managers and performing duties under supervision until they are comfortable enough to complete tasks on their own.

Certifications & Licenses: Certifications are not typically required to qualify for a role as a retail assistant manager. However, they can increase your competitiveness when applying for positions.

Retail Assistant Manager Skills

Retail assistant managers need the following skills in order to be successful:

Communication skills: As a retail assistant manager, you must be able to communicate effectively with your team and customers. You must be able to convey information to your team in a way that they understand and can apply to their work. You must also be able to communicate with customers in a way that makes them feel valued and ensures they have the information they need to make a purchase.

Leadership skills: As a retail assistant manager, you may be required to train new employees or fill in for a manager when they are absent. Effective leadership skills can help you to train employees effectively and ensure that they are able to complete their job duties independently. Leadership skills can also help you to motivate your team to work efficiently and productively.

Teamwork skills: As a retail assistant manager, you work with a team of employees, including other assistant managers, cashiers, stockers and other support staff. Being able to work well with others is an important skill for a retail assistant manager.

Problem-solving skills: As a retail assistant manager, you may be responsible for handling customer complaints, addressing employee issues and resolving any other problems that may arise. Your ability to solve problems quickly and effectively can help you to maintain a positive work environment and keep customers happy.

Organizational skills: Organization skills can help you keep your work area and the store as a whole organized. You can use organization skills to keep your work area clean and free of clutter, which can help you complete tasks more efficiently. Organization skills can also help you keep your store organized, which can help you maintain a positive customer experience.

Retail Assistant Manager Work Environment

Retail assistant managers typically work in retail stores, such as department stores, clothing stores, and grocery stores. They may also work in other types of retail establishments, such as drugstores, home improvement stores, and office supply stores. Retail assistant managers typically work full time, and their work hours may include evenings, weekends, and holidays. Some retail assistant managers may work more than 40 hours per week. Retail assistant managers typically work in a fast-paced environment and may be required to stand for long periods of time. They may also be required to lift and move heavy boxes and merchandise.

Retail Assistant Manager Trends

Here are three trends influencing how retail assistant managers work. Retail assistant managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Customer Experience

The customer experience is becoming increasingly important in today’s economy, as customers are more likely to shop with businesses that provide a positive experience.

As a result, retail assistants will need to be well-versed in providing excellent customer service. They will also need to be able to manage customer feedback and understand how to improve the customer experience.

More Focus on Digital Transformation

As technology advances, retailers are beginning to focus more on digital transformation. This means that they are investing in technologies that allow them to better connect with their customers and provide a more personalized shopping experience.

Retail assistants can capitalize on this trend by becoming familiar with these technologies and learning how to use them effectively. This will help them to better serve customers and make sure that they have a positive experience when shopping at their store.

A Greater Emphasis on Employee Engagement

Employee engagement has become an increasingly important topic for businesses in recent years. As employers have come to realize the value of having employees who are invested in the success of the company, they have begun to look for ways to encourage engagement.

One way that retailers can do this is by hiring managers who are passionate about their work and care about the well-being of their employees. In addition, retailers can offer benefits and perks that appeal to employees’ personal interests and needs.

How to Become a Retail Assistant Manager

A career as a retail assistant manager can be a great way to get your foot in the door of the retail industry. As an assistant manager, you’ll have the opportunity to learn about all aspects of running a business, from merchandising and marketing to customer service and operations. You’ll also gain experience working with a team and managing people.

As you progress in your career, you may want to consider specializing in a particular area of retail. For example, you could focus on fashion retail, sports retail, or home goods retail. This will give you additional expertise that will come in handy when you’re leading a team.

Related: How to Write a Retail Assistant Manager Resume

Advancement Prospects

The retail assistant manager is responsible for supervising the day-to-day operations of a retail store. They work closely with the store manager to ensure that the store is running smoothly and efficiently. The retail assistant manager is also responsible for training and development of store staff.

The retail assistant manager position is often a stepping stone to a store manager position. Retail assistant managers who demonstrate strong leadership and management skills may be promoted to store manager. Those who are interested in furthering their career may also pursue a bachelor’s degree in business or retail management.

Retail Assistant Manager Job Description Example

Are you an experienced retail professional looking for an opportunity to take your career to the next level? If so, we want to hear from you!

We are looking for a Retail Assistant Manager to join our team. In this role, you will be responsible for assisting the Store Manager in leading store operations, achieving sales goals, and providing outstanding customer service. Additionally, you will be responsible for coaching and developing store associates, maintaining store visual standards, and ensuring compliance with company policies and procedures.

The ideal candidate will have previous retail management experience, strong leadership and coaching skills, and a proven track record of achieving sales goals. If you are a motivated, customer-focused individual with a passion for fashion, we want you on our team!

Duties & Responsibilities

  • Help store manager to oversee the daily operations of a retail location
  • Assist customers with their shopping needs, providing excellent customer service
  • Ensure that the sales floor is well-stocked and organized, and that displays are updated regularly
  • Help to train and develop new employees, as well as provide coaching and feedback to existing staff
  • Handle customer complaints and concerns in a professional and efficient manner
  • Monitor cash register transactions and reconcile tills at the end of each shift
  • Prepare reports on sales data, inventory levels, and customer demographics
  • Develop and implement marketing campaigns to promote store sales
  • Negotiate with vendors and suppliers to secure the best possible prices for merchandise
  • Maintain cleanliness standards throughout the store, including the stockroom and office areas
  • Adhere to all company policies and procedures
  • Perform other duties as assigned by store manager

Required Skills and Qualifications

  • Proven experience as assistant manager or similar role in the retail industry
  • Excellent customer service skills
  • Strong leadership, organizational, and time-management skills
  • Solid understanding of budgets, KPIs, and financial reporting
  • Ability to delegate tasks and responsibilities
  • Comfortable working in a fast-paced environment

Preferred Skills and Qualifications

  • Bachelor’s degree in business administration or related field
  • Previous experience managing a team of 5+ employees
  • Experience with point-of-sale (POS) systems and inventory management software
  • Working knowledge of Microsoft Office Suite and Google Docs
  • Flexibility to work nights and weekends

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