Career Development

What Does a Retail Sales Consultant Do?

Find out what a retail sales consultant does, how to get this job, and what it takes to succeed as a retail sales consultant.

Retail sales consultants are the face of many retail stores. They interact with customers on a daily basis, helping them find what they’re looking for and providing information about products or services. Retail sales consultants may also be tasked with keeping track of inventory levels, handling returns or exchanges, and other administrative duties.

Retail sales consultants typically have a lot of interaction with customers, which means that they need to be friendly, outgoing, and personable. They also need strong communication skills—they need to be able to clearly explain product features and benefits to customers while also listening to their needs and concerns.

Retail Sales Consultant Job Duties

A retail sales consultant typically has a wide range of responsibilities, which can include:

  • Maintaining a knowledge of current trends in the industry or field in order to provide customers with relevant information about products or services
  • Preparing reports on sales activity, identifying trends in customer behavior, or other tasks as requested by management
  • Providing guidance to customers on how to use products or services in order to increase sales or satisfaction with their purchase
  • Recommending new products or services based on client needs and preferences
  • Performing administrative tasks such as updating client records and responding to client inquiries by phone or email
  • Presenting products in an attractive manner that appeals to customers, using props such as models or lighting
  • Promoting products or services through in-store demonstrations or other marketing activities such as setting up special displays to encourage sales of a new product line
  • Providing customer service by answering questions about products or services and helping customers find what they need
  • Promoting events such as contests or sweepstakes sponsored by a company in order to increase awareness of its products or services among potential customers

Retail Sales Consultant Salary & Outlook

Retail sales consultant salaries vary depending on their level of education, years of experience, and the company they work for.

  • Median Annual Salary: $49,500 ($23.8/hour)
  • Top 10% Annual Salary: $70,500 ($33.89/hour)

The employment of retail sales consultants is expected to grow slower than average over the next decade.

Growth in e-commerce will continue to increase demand for retail sales consultants, as these workers help customers find products and navigate websites. However, automation may limit the need for some retail sales consultants. Self-service checkout machines and online search engines may allow fewer sales consultants to serve more customers.

Retail Sales Consultant Job Requirements

A retail sales consultant typically needs the following:

Education: Retail sales consultants are typically required to have at least a high school diploma or equivalent. Some employers may prefer a candidate who has completed some college coursework. Taking classes in sales, marketing and business are helpful for those who are pursuing a career in retail sales.

Training & Experience: Retail sales consultants typically receive on-the-job training after they are hired. This training may include shadowing a current sales consultant or learning the store’s products and services. The training may last for a few days or a few weeks, depending on the size of the store and the complexity of the products and services.

Certifications & Licenses: While certifications are not required for most aspiring retail sales consultants, getting a professional credential can improve your job prospects and enhance your skillset.

Retail Sales Consultant Skills

Retail sales consultants need the following skills in order to be successful:

Communication skills: Communication skills are essential in sales because they allow you to interact with customers and explain product features and benefits. Strong communication skills also allow you to answer customer questions and address any concerns they may have. You can also use your communication skills to build rapport with customers and develop a positive reputation for your store.

Product knowledge: Product knowledge is the ability to answer questions about the features and benefits of a product. You can learn product knowledge by reading product descriptions, researching the company’s website and asking a manager for additional information. You can also learn product knowledge by asking customers if they have any questions about the product and then answering their questions.

Customer service: Customer service skills can help you provide quality service to customers and help them find the products they need. Customer service skills can include empathy, friendliness and patience. You can use these skills to help customers find products, answer their questions and resolve any issues they may have.

Problem-solving skills: As a sales consultant, you may be responsible for helping customers find the right product for them. This may involve identifying the customer’s needs and finding a product that meets those needs. You may also be responsible for helping customers find the right size or color for a product. This may involve identifying the customer’s preferences and finding a product that they like.

Teamwork skills: Working with other sales associates and managers can help you develop teamwork skills. You can learn how to work with others to help customers find the right products and complete transactions. You can also learn how to work with others to complete tasks like cleaning the store or helping customers.

Retail Sales Consultant Work Environment

Retail sales consultants work in a variety of settings, including department stores, clothing stores, and electronic stores. They may work in small, family-owned stores or in large, national chain stores. Some retail sales consultants work in stores that are open 24 hours a day, and they may be required to work nights, weekends, and holidays. Retail sales consultants typically work on their feet for long periods of time and may be required to lift heavy boxes or merchandise. They also may be required to stand for long periods of time during sales events, such as holiday sales or clearance sales.

Retail Sales Consultant Trends

Here are three trends influencing how retail sales consultants work. Retail sales consultants will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Digital Shopper

The rise of the digital shopper is a trend that is quickly changing the retail landscape. As more and more people shop online, retailers are having to adapt their strategies to meet the needs of these customers.

This means that retail sales consultants will need to be well-versed in digital marketing techniques, such as search engine optimization (SEO) and paid advertising. They will also need to be able to create a positive customer experience online, which includes providing excellent customer service.

More Focus on Customer Experience

As businesses focus more on customer experience, retail sales consultants will need to develop skills in customer service.

This trend is being driven by the fact that customers are becoming increasingly picky about the way they are treated by businesses. If retail sales consultants can provide a great customer experience, they will be more likely to keep customers coming back for more.

Greater Use of Technology

Technology is playing an increasingly important role in the retail industry. This is evident in the increasing use of technology in stores, such as kiosks and tablets, which allow customers to browse products and make purchases without the help of a salesperson.

As technology becomes more prevalent in retail settings, sales professionals will need to learn how to use these tools effectively in order to stay competitive. This includes learning how to use social media platforms to connect with customers and promote products.

How to Become a Retail Sales Consultant

A career in retail sales can be a great way to get your foot in the door of the business world. It’s a field with lots of opportunities for growth, and it can lead to other jobs in the industry.

To succeed as a retail sales consultant, you need to have strong customer service skills, be able to work well under pressure, and be able to think on your feet. You should also be able to work independently and be comfortable interacting with people from all walks of life.

Related: How to Write a Retail Sales Consultant Resume

Advancement Prospects

Retail sales consultants can advance to management positions such as store manager, assistant store manager, or customer service manager. Some may also advance to positions in loss prevention, buying, or merchandising. With experience, retail sales consultants may open their own retail establishments.

Many retail sales consultants advance by taking on additional responsibilities or by moving to larger stores or chains. Some become trainers or supervisors. Some may also move into sales or marketing for the company they work for, or for a supplier to the retail industry.

Retail Sales Consultant Job Description Example

Are you passionate about fashion and helping people look their best? Do you love working in a fast-paced, high-energy environment? If so, we want you to join our team as a retail sales consultant!

As a retail sales consultant at [CompanyX], you will be responsible for providing our customers with an exceptional shopping experience. You will be expected to build relationships with customers, understand their needs, and provide them with styling advice and product recommendations. You will also be responsible for achieving sales targets and maintaining store visual standards.

The ideal candidate will have previous experience working in retail sales, excellent customer service skills, and a strong sense of personal style. If you are a fashion-savvy individual with a passion for helping others look their best, we want to hear from you!

Duties & Responsibilities

  • Understand features and benefits of products and services to promote and sell merchandise to customers
  • Greet customers in a friendly and professional manner
  • Assist customers with product selection, providing expert knowledge on features, benefits, and use of merchandise
  • Demonstrate proper operation of merchandise to customers
  • Answer customer questions regarding merchandise
  • Process customer transactions accurately and efficiently
  • Maintain cleanliness and organization of sales floor and stockroom
  • Follow company policies and procedures
  • Achieve individual and departmental sales goals
  • Assist in training new retail sales consultants
  • Model excellent customer service skills
  • Support fellow retail sales consultants

Required Skills and Qualifications

  • High school diploma or equivalent
  • Proven sales experience in a retail environment
  • Excellent communication, customer service, and time-management skills
  • Ability to work independently and with a team to meet deadlines
  • Basic math skills
  • Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Preferred Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 2+ years experience in a leadership role
  • Experience with point-of-sale (POS) systems
  • Working knowledge of merchandising principles
  • Familiarity with inventory management software

Similar Jobs


What Does a Call Center Operator Do?

Back to Career Development

What Does a Shuttle Driver Do?