Career Development

What Does a Retail Sales Manager Do?

Find out what a retail sales manager does, how to get this job, and what it takes to succeed as a retail sales manager.

Retail sales managers are responsible for overseeing all aspects of the retail operations at their company. They commonly manage a team of employees and may also be involved in hiring, training, scheduling, and other managerial duties.

Retail sales managers must have strong leadership skills to effectively manage their teams. They must also be able to communicate clearly with both their employees and customers to ensure that everyone is on the same page when it comes to meeting goals and providing quality service.

Retail Sales Manager Job Duties

A retail sales manager typically has a wide range of responsibilities, which can include:

  • Developing and implementing marketing strategies to improve sales, such as hosting in-store events or advertising promotions on social media
  • Maintaining relationships with suppliers to ensure that inventory levels do not fall below acceptable limits
  • Negotiating with suppliers on pricing terms or other business issues
  • Ensuring that all staff are trained on company policies and procedures related to sales and customer service
  • Reviewing sales figures to determine which products are most popular with customers and which need improvement
  • Determining which products should be stocked in each location based on customer preferences and purchasing patterns
  • Providing feedback to employees regarding their performance and conduct in order to retain effective employees and terminate those who are not productive or who violate company policies
  • Monitoring inventory levels and making adjustments as needed based on sales trends
  • Managing the hiring and training of staff, including assistant managers and cashiers

Retail Sales Manager Salary & Outlook

Retail sales managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $47,000 ($22.6/hour)
  • Top 10% Annual Salary: $79,500 ($38.22/hour)

The employment of retail sales managers is expected to decline over the next decade.

Employment growth will be limited by the increasing automation of retail establishments, which will allow fewer workers to do more work. In addition, e-commerce and online ordering will continue to reduce the need for retail sales managers in some types of stores.

Retail Sales Manager Job Requirements

A retail sales manager typically needs the following qualifications:

Education: Retail sales managers are typically required to have at least a high school diploma or equivalent. Some employers prefer candidates who have an associate’s or bachelor’s degree in business, marketing or a related field.

Training & Experience: Retail sales managers typically receive on-the-job training in the form of an entry-level position in retail. This training can last anywhere from a few months to a year. The training period allows the salesperson to learn the basics of the industry, including the products and services the store offers, the layout of the store and the various payment methods.

Certifications & Licenses: Certifications are not usually a requirement to become a retail sales manager, but they can make you a more competitive candidate when applying for positions.

Retail Sales Manager Skills

Retail sales managers need the following skills in order to be successful:

Communication skills: Communication skills are essential for retail sales managers. You use these skills to communicate with your team, customers and company management. You use communication skills to relay messages, provide feedback and answer questions. You also use these skills to train your team and explain sales goals and quotas.

Leadership skills: A retail sales manager is a position of authority, so it’s important for them to be able to lead their team effectively. As a sales manager, you may be responsible for assigning tasks, delegating responsibilities and providing feedback to your team. You can use your leadership skills to motivate your team, encourage them to learn and grow and help them develop their skills.

Product knowledge: Retail sales managers should have a thorough understanding of the products they sell. This can help you educate your team and customers about the products and their features. You can also use your product knowledge to help you develop strategies to sell more products.

Problem-solving skills: As a retail sales manager, you may be responsible for resolving customer complaints, addressing employee issues and resolving any other problems that may arise. Having strong problem-solving skills can help you address these issues quickly and effectively. You may also use problem-solving skills to help your team members develop their own problem-solving skills.

Team management: Retail sales managers often work with a team of sales associates, and team management is an important skill for this position. You may be responsible for training and developing the skills of your team, and you may also be responsible for assigning tasks and managing shifts. Strong team management skills can help you delegate tasks and motivate your team to work together effectively.

Retail Sales Manager Work Environment

Retail sales managers work in a variety of settings, including department stores, clothing stores, and other types of retail establishments. They typically work full time and may work evenings and weekends. Some retail sales managers travel to attend conferences and meetings or to visit other stores in their district. Retail sales managers may be under a great deal of pressure to meet sales goals and deadlines.

Retail Sales Manager Trends

Here are three trends influencing how retail sales managers work. Retail sales managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Digital Shopper

The rise of the digital shopper is a trend that is quickly changing the retail landscape. As more and more people shop online, retailers are having to adapt their strategies to meet the needs of these customers.

This means that retail sales managers will need to be familiar with the latest digital shopping trends and how to best reach customers through online channels. They will also need to be able to manage and motivate a team of online shoppers who may work from home or across time zones.

More Focus on Customer Experience

As businesses focus more on customer experience, retail sales managers will need to develop new skills in order to stay competitive.

One area where retail sales managers can improve their skills is in customer service. In order to provide a great customer experience, they will need to be able to understand what customers want and how to meet those needs. This includes everything from understanding customer preferences to providing excellent customer support.

Greater Use of Technology in Retail Stores

Technology is increasingly being used in retail stores to help customers find what they are looking for and make purchases faster.

Retail sales managers need to be aware of this trend and learn how to use technology to their advantage. This includes using software to track customer data and create personalized experiences for each customer. It also means learning how to use technology to help employees communicate and collaborate more effectively.

How to Become a Retail Sales Manager

A successful career in retail sales management requires a combination of hard work, dedication, and a willingness to learn. It’s important to start at the bottom and work your way up the ladder. You need to be willing to take on new challenges and responsibilities, and you must be able to handle pressure.

You should also have a strong customer service orientation and be able to build relationships with customers. Above all else, you need to be passionate about retail and be able to see the big picture.

Related: How to Write a Retail Sales Manager Resume

Advancement Prospects

The best way to advance in a retail sales career is to start out in a lower-level position and work your way up. Many retail sales managers start out as sales associates or customer service representatives. With hard work and a positive attitude, it is possible to be promoted to a management position.

Once you are a retail sales manager, you may have the opportunity to advance to a higher-level management position, such as store manager or district manager. To be promoted to these positions, you will need to have a proven track record of success as a retail sales manager. You will also need to have the ability to lead and motivate a team of sales associates.

Retail Sales Manager Job Description Example

Are you an experienced retail sales manager who’s looking for an opportunity to take your career to the next level? If so, we want to hear from you!

At [CompanyX], we’re looking for a retail sales manager who can provide strong leadership and direction to our sales team. In this role, you’ll be responsible for developing and implementing sales strategies, setting targets, and managing budgets. You’ll also be responsible for coaching and motivating your team to achieve their targets.

To be successful in this role, you’ll need to have previous experience managing a sales team in a retail environment. You should also have a proven track record of achieving sales targets. If you have the skills and experience we’re looking for, we want to hear from you!

Duties & Responsibilities

  • Achieve or exceed sales targets while maintaining high standards of customer service
  • Monitor inventory levels and product assortment to ensure availability of merchandise and optimal turnover
  • Analyze sales reports to identify business trends and opportunities for growth
  • Develop and implement strategies to increase sales and profitability
  • Motivate, coach, and train sales staff on product knowledge, selling techniques, and customer service
  • Handle customer complaints and concerns in a professional and courteous manner
  • Maintain store appearance and cleanliness according to company standards
  • Ensure compliance with all company policies and procedures
  • Participate in the development and implementation of marketing plans
  • Manage store budget and control expenses
  • Schedule and conduct regular staff meetings
  • Prepare and submit weekly/monthly reports to upper management

Required Skills and Qualifications

  • Proven experience as a retail sales manager or similar role
  • Excellent communication, interpersonal, and leadership skills
  • Outstanding organizational and time management abilities
  • Solid understanding of retail operations and KPIs
  • Strong commercial awareness
  • Bachelor’s degree in business administration, marketing, or related field

Preferred Skills and Qualifications

  • Master’s degree in business administration, marketing, or related field
  • Experience with CRM software and e-commerce platforms
  • Familiarity with market research, forecasting, and data analysis techniques
  • Creative thinking and problem-solving skills
  • Ability to work under pressure and meet deadlines

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