Career Development

What Does a Retail Store Manager Do?

Find out what a retail store manager does, how to get this job, and what it takes to succeed as a retail store manager.

Retail store managers are responsible for overseeing all aspects of their company’s operations. They are the face of the business and act as a liaison between employees, vendors, customers, and other stakeholders.

Retail store managers must be able to juggle many different responsibilities at once. They may need to manage inventory, schedule shifts, hire new employees, handle customer complaints, etc.

Retail Store Manager Job Duties

A retail store manager typically has a wide range of responsibilities, which can include:

  • Motivating employees to deliver excellent customer service in a friendly, efficient manner
  • Training new employees on company policies and procedures and ensuring that they are complying with them
  • Delivering excellent customer service to customers by providing product information and resolving any problems they may have with products or services
  • Conducting employee evaluations to determine performance levels and identifying training needs
  • Reviewing sales figures and inventory levels to identify areas of improvement
  • Ensuring that all aspects of store operations are running smoothly and efficiently
  • Developing and implementing marketing strategies to increase store traffic and sales
  • Managing the budget for their store location, including expenses and revenue, to ensure profitability
  • Interviewing job candidates and hiring new employees as needed

Retail Store Manager Salary & Outlook

Retail store managers’ salaries vary depending on their level of education, years of experience, and the size and location of the company. They may also earn additional compensation in the form of bonuses or commissions.

  • Median Annual Salary: $47,000 ($22.6/hour)
  • Top 10% Annual Salary: $79,500 ($38.22/hour)

The employment of retail store managers is expected to decline over the next decade.

Employment growth will be limited by the increasing automation of retail stores, such as self-checkout systems and online ordering and home delivery. As a result, fewer workers will be needed to run each store. In addition, e-commerce will continue to reduce the number of customers who visit physical stores.

Retail Store Manager Job Requirements

A number of qualifications are necessary to become a retail store manager, which may include:

Education: A high school diploma or GED certificate is often a minimum requirement to become a retail store manager. Some employers may prefer an associate’s or bachelor’s degree, especially if the candidate has little or no retail experience. A degree in business, retail or a related field can provide the knowledge needed to succeed in this role.

Training & Experience: Retail store managers typically receive on-the-job training after they are hired. This training may last for a few weeks to a month and may include shadowing current store managers and performing duties under supervision until they are comfortable enough to complete tasks on their own.

Certifications & Licenses: Certifications are not typically required to become a store manager, but they can help you become a more competitive candidate and increase your earning potential.

Retail Store Manager Skills

Retail store managers need the following skills in order to be successful:

Communication skills: Communication skills are essential for retail store managers. You use these skills to communicate with your team, customers and company representatives. You use them to relay messages, answer questions and solve problems. You use them to give feedback, praise employees and give presentations.

Leadership skills: As a retail store manager, you are responsible for overseeing the daily operations of your store. This includes managing a team of employees and ensuring that the store is operating efficiently and effectively. Effective leadership skills are necessary to ensure that your team is working together to meet the store’s goals.

Problem-solving skills: As a retail store manager, you may be responsible for resolving customer complaints, handling employee issues and resolving supply chain issues. Problem-solving skills can help you navigate these challenges and find solutions that benefit your team and customers.

Organizational skills: Organization skills can help you manage your time and tasks effectively. You can use organization skills to plan your workday, create schedules for your employees and organize your store’s inventory. Organization skills can also help you keep your store clean and safe for customers.

Customer service: Customer service is the ability to interact with customers and provide them with a positive experience. As a retail store manager, you may be responsible for customer service in your store. This can include greeting customers, answering questions about products and resolving customer complaints.

Retail Store Manager Work Environment

Retail store managers are responsible for the day-to-day operations of their store, which may include supervising employees, ordering and stocking merchandise, handling customer complaints, and keeping the store clean and organized. They typically work long hours, including evenings and weekends, and may be on call 24 hours a day. Retail store managers may work in a variety of settings, such as department stores, clothing stores, grocery stores, and drugstores. Some retail store managers may travel to multiple stores in a region to oversee operations.

Retail Store Manager Trends

Here are three trends influencing how retail store managers work. Retail store managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Customer Experience

The customer experience is becoming increasingly important in today’s retail world, as customers are more likely to shop with companies that provide a positive experience.

As a result, retailers need to focus on providing a great customer experience in all aspects of their business, from product selection to delivery. This requires a team that is dedicated to understanding and meeting the needs of customers.

More Focus on Digital Transformation

As technology advances, businesses are increasingly focusing on digital transformation. This means that they are moving away from traditional methods of doing business and towards online platforms and services.

This trend is having a major impact on the retail industry, as store managers will need to be familiar with digital tools and strategies in order to stay competitive. In order to succeed in the future economy, store managers will need to be able to utilize technology to create unique experiences for their customers.

A Greater Emphasis on Employee Engagement

Employee engagement is becoming an increasingly important factor in the success of businesses. As employees become more disengaged, they are less productive and more likely to leave the company.

To combat this trend, retail store managers can focus on creating a workplace culture that promotes employee engagement. This can include things like offering benefits and perks, providing opportunities for growth, and giving feedback on performance.

How to Become a Retail Store Manager

A career as a retail store manager can be rewarding in many ways. It offers the opportunity to work with people, manage a team, and see results of your hard work immediately. You’ll also have the chance to learn about different products and services, which will help you stay up-to-date on the latest trends.

To become a successful retail store manager, it’s important to have strong leadership skills, be able to handle difficult situations calmly, and be able to think quickly on your feet. You should also be able to work long hours when needed and be willing to go the extra mile for customers.

Related: How to Write a Retail Store Manager Resume

Advancement Prospects

Retail store managers typically start out as retail salespersons. With experience, they may be promoted to assistant manager and then to store manager. Some large retailers have management training programs that prepare employees for advancement to store manager.

Advancement to a position such as buyer or merchandise manager usually requires a college degree in business or a related field. Some retailers require their buyers to have a master’s degree in business administration.

Retail Store Manager Job Description Example

Are you an experienced retail store manager looking for a new challenge? Do you have a passion for fashion and a flair for customer service? If so, we want to hear from you!

We are looking for a dynamic and driven store manager to join our team at our flagship store in New York City. In this role, you will be responsible for leading and motivating a team of sales associates, ensuring that our customers have a positive and enjoyable shopping experience. You will also be responsible for achieving sales targets, managing stock levels, and ensuring that the store is well-presented at all times.

If you are a results-oriented leader with a passion for fashion, we want you on our team!

Duties & Responsibilities

  • Achieve sales targets while controlling expenses and shrink
  • Drive traffic to the store through effective local marketing efforts
  • Hire, train, and develop a high-performing team of retail associates
  • Ensure that the store is well-merchandised and well-maintained at all times
  • Handle customer inquiries and complaints in a professional and courteous manner
  • Monitor inventory levels and stock shelves as needed
  • Prepare weekly schedules for retail staff
  • Process all transactions accurately and in a timely manner
  • Balance the store’s cash register at the end of each shift
  • Reconcile discrepancies between physical inventory and computerized records
  • Prepare reports on sales, inventory, shrinkage, and other operational metrics
  • Adhere to all company policies and procedures

Required Skills and Qualifications

  • Proven experience as a retail manager or similar role
  • Excellent customer service skills
  • Strong leadership qualities
  • Good communication and interpersonal skills
  • Organizational and time-management skills
  • Decision-making ability

Preferred Skills and Qualifications

  • Bachelor’s degree in business administration, retail management, or related field
  • Experience with inventory management software
  • Working knowledge of MS Office and POS systems
  • Familiarity with trends, best practices, and standards within the retail industry
  • Ability to train and develop staff

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