Sales Cover Letter Examples & Writing Tips

Sales professionals are in charge of selling products and services to customers. If you’re passionate about making deals and have a natural talent for convincing people to buy, you might be a good fit for a sales position.

Sell your skills in a winning cover letter to convince hiring managers to bring you in for an interview.

Check out these examples and tips for writing a sales cover letter that will impress employers.

Sales Cover Letter Example 1

Thank you for taking the time to review my resume for the sales position with your company. I have a wide array of interests and strengths that I believe would be beneficial for your company. As someone who is hardworking and enthusiastic, I would be an asset to you.

In May I graduated from the University of Michigan with a degree in Journalism with an emphasis in Strategic Communication, specifically Advertising and Public Relations. Although I didn’t minor in them, I have concentrated my elective studies in Communications and Graphic Design. I was a member of our AdClub on campus, as well as a student member of the Michigan Interactive Marketing Association. I enjoyed my time in college because it has given me a place to develop my passions into a potential career, and I spent several semesters on the Dean’s List within the College of Liberal Arts at the University of Michigan.

As someone who has extensive experience in advertising and marketing as can be seen in my resume, I would be a great addition to your team. Again, I’d just like to thank you for your time in considering me as a potential candidate for this position. I am very excited to begin this next phase of my life. Please feel free to contact me if you need any further recommendations or materials in my review. I’d love to set up an interview, as well. My contact information can be found at the top, or on my resume.

Sales Cover Letter Example 2

I would like to submit my application and resume for the sales position, as advertised by your company. With a successful background in sales and over 6 years of experience in delivering high-quality sales solution, I am confident that I am a good candidate for the advertised post.

After completing my graduation, I successfully completed my MBA in Sales from the prestigious Boston University. I started my career as a sales trainee in Patni Computers, a mid-level IT company. The desire to join a progressive IT firm poised for market expansion and strong growth saw me join IBM, a top IT company, with whom I have now been associated with for the last 4 years.

During my tenure, I improved sales of my product division, supervised the launch of several new products, increased the strength of my sales team, and forged stronger relationships with clients. Here is a synopsis of my accomplishments and an overview of my key strengths:

• Streamlined the sales process and improved the overall sales of my product division by 37% during my tenure
• Strengthened the sales team by increasing its size by 25%
• Successfully launched 7 new products in the domestic market
• Won the coveted Sales Manager of the Year award twice
• Skilled presenter, project leader, and communicator, with the experience and flexibility needed to adapt to fast-changing schedules, high-pressure settings, and rapidly shifting priorities
• Proficient in MS office, notably MS Word and PowerPoint

I am a motivated, organized, and committed leader who prides himself on his ability to successfully complete any responsibility. My friendly, yet professional, demeanor and positive outlook allow me to effectively communicate with clients and co-workers alike.

Given my valuable expertise, rich work experience, and substantial sales accomplishments, all of which discussed in detail in my enclosed resume, I would like to ask for an opportunity to discuss my candidacy with you further in person.

Sales Cover Letter Example 3

I am writing in regards to the open sales position on your awesome team. With my superb customer service skills, attention to detail and pride in creating a welcoming environment for all customers are a perfect match for your esteemed business.

I am committed in delivering the best possible customer service that few can replicate as I am respectful, friendly, and always willing to help. No matter what the situation is, good or bad, there will be a positive outcome. Through my work experience I have proven to be a mature and reliable hard-worker, with minimal flaws; and who inspires the people around me.

Hard work and dedication is something that I take full pride in. I believe that there is only one way to work, and that’s HARD. I productively and efficiently plan my priorities and strategically waste no time. I maintain positive relationships between all staff and customers in both high & low-volume, fast & slow-paced operations. I understand being a great leader that can efficiently plan accordingly without wasting any time is extremely important and essential for a thriving business. I proudly provide my best in quality leadership and customer service dynamics.

With the addition of my degree, along with my experience and personality, I can help with any business’ success. I am very interested in being a part of your sales team and no matter what my tasks are – hard work, speed, efficiency and concentration will be practiced at all times.

Thank you for taking the time to read my resume. I look forward to receiving your reply.

Sales Cover Letter Writing Tips

Highlight your track record of success

To convince the hiring manager that you’re the right candidate for the job, talk about your track record of success and how you’ve supported the organization’s goals.

Your past experience should prove that you know how to work with customers and achieve sales goals. If possible, provide specific numbers and statistics that show how well you did your job. For example, if you increased sales by 10% in the last quarter, include this information in your cover letter to demonstrate how effective you can be.

Highlight Your Ability to Build Relationships

In sales, your ability to work well with others and build relationships is key to success. Therefore, in your cover letter, show the employer how you’re a great fit for the role based on these strengths.

For example, cite a business relationship you developed by going out of your way to help someone in need or by maintaining regular communication even when it wasn’t required or expected.

Show your passion for sales

If you’re passionate about sales, you’ll be eager to get out there and get to work. You’ll be motivated to reach specific targets and will get in touch with clients about their needs. This level of enthusiasm and passion is exactly what employers are looking for.

Share your interest in the role in your cover letter. Whether you’re interested in the product or simply the opportunity to work with a team, be sure to explain why this role is a great fit for you.

Proofread your cover letter

A cover letter written for a sales professional must demonstrate strong communication skills and attention to detail. If you can prove you’re both, you’ll be one step closer to landing the job.

First, proofread your cover letter for errors and make sure it is free of spelling and grammar mistakes. A cover letter is a glimpse into the quality of your hard work and attention to detail, so you want to ensure yours is up to par before submitting it.

If possible, ask a friend or family member who excels at writing to assist in proofreading your cover letter. They may be able to find mistakes that escaped your notice while editing on your own. Alternatively, you can upload your cover letter on an online service such as Grammarly for a free automated proofreading service.