Sales Development Representative Resume Example & Writing Guide

Use this Sales Development Representative resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Sales reps are the lifeblood of most organizations, driving revenue by identifying potential customers, building relationships with them, and persuading them to make a purchase. Sales reps thrive on interacting with people, building connections, and closing deals.

If you’re looking to break into a new field or switch careers entirely, becoming a sales rep could be a great fit for you. But before you can land a job in this field, you need an impressive resume that will get hiring managers calling you back. Here are tips and an example to help you write yours.

David Moore
New York City, NY | (123) 456-7891 | [email protected]

Driven sales development representative with a successful track record of generating new business opportunities in a B2B setting. Excels at identifying and qualifying potential leads through cold outreach and building relationships with key decision makers.

University at Albany, SUNY Jun '10
B.A. in Psychology
Company A, Sales Development Representative Jan '17 – Current
  • Developed and executed sales strategies to meet or exceed revenue goals for assigned accounts, including cold calling, emailing, networking, etc.
  • Managed the development of a pipeline of leads through prospecting activities such as cold calls, emails, social media marketing campaigns, events and referrals from existing customers.
  • Provided ongoing support to Sales Executives by providing information on opportunities in the pipeline and status updates throughout the sales cycle.
  • Assisted with proposal preparation when needed and provided general administrative support to ensure that all tasks are completed timely and accurately.
  • Maintained knowledge of competitors’ products/services within assigned territory(s) and ensured compliance with company policies & procedures regarding ethics & integrity at all times.
Company B, Sales Development Representative Jan '12 – Dec '16
  • Developed and maintained relationships with key stakeholders in the sales process, including customers, prospects, partners and vendors
  • Conducted research on new products or services to determine their potential value for company’s customer base
  • Maintained a high level of professionalism at all times while representing the company’s brand image
  • Achieved consistent top-tier performance as measured by productivity metrics (leads generated/call duration)
  • Spearheaded initiatives that increased lead generation by 25% over previous quarter average
Company C, Sales Associate Jan '09 – Dec '11
  • Achieved and exceeded sales goals on a regular basis by upselling products and services to customers.
  • Built and maintained strong relationships with customers to encourage repeat business.
  • Maintained cleanliness and organization of the sales floor and stock room.
  • HubSpot Sales Certification
  • Inside Sales Certification
  • Certified Sales Professional (CSP)

Industry Knowledge: Sales Process, Account Management, Sales Training, Sales Funnel
Technical Skills: Microsoft Office Suite, Salesforce, HubSpot, Marketo, SalesLoft
Soft Skills: Communication, Persuasion, Negotiation, Presentation Skills, Leadership, Teamwork, Time Management

How to Write a Sales Development Representative Resume

Here’s how to write a sales development representative resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific numbers and examples. So rather than saying you “managed sales team,” you could say that you “increased sales by 20% in six months, resulting in a 15% increase in revenue for the company.”

The second bullet point is much stronger because it provides specific numbers and details about what you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a sales development role, your resume is likely to go through an applicant tracking system (ATS). This system will scan your resume for specific keywords related to the job opening. If your resume doesn’t include enough of the right terms, the ATS might filter out your application.

To increase your chances of getting an interview, make sure to include relevant keywords in your resume. Here are some common sales development representative keywords:

  • Sales
  • Sales Management
  • Business Development
  • Account Management
  • Sales Process
  • Customer Relationship Management (CRM)
  • Marketing
  • Sales Operations
  • Direct Sales
  • Marketing Strategy
  • Cold Calling
  • Negotiation
  • Customer Service
  • Business-to-Business (B2B)
  • Product Development
  • Sales Presentations
  • Solution Selling
  • Social Media
  • Telecommunications
  • Lead Generation
  • Customer Retention
  • Account Management Skills
  • Solution Engineering
  • Prospecting
  • Account Planning
  • Pre-sales
  • Product Management
  • Lead Generation Strategy
  • Business Strategy

Showcase Your Technical Skills

As a sales development representative, you need to be proficient in the use of technology to generate leads and contact potential customers. Some of the most commonly used programs and systems include CRM software, social media platforms, and email marketing tools. Additionally, sales development representatives need to be familiar with the principles of lead generation and lead nurturing. So if you have experience with any of these programs or platforms, be sure to list them on your resume.


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