Career Development

14 Sales Development Representative Skills for Your Career and Resume

Learn about the most important Sales Development Representative skills, how you can utilize them in the workplace, and what to list on your resume.

A sales development representative (SDR) is a sales professional who is responsible for generating new leads for a company. SDRs use a variety of skills to identify potential customers, build relationships and close deals. If you’re interested in a career as an SDR, it’s important to understand what skills are necessary to be successful in this role.

CRM Software

Customer relationship management software is a set of tools that sales representatives use to track and manage their interactions with customers. This includes information about the customer, such as their name, email address and phone number, as well as details about each interaction, like when they last contacted the customer and what products or services they purchased. Having strong CRM skills can help sales representatives keep track of their interactions with customers and ensure they provide consistent service.


Closers are individuals who can motivate a customer to make a purchase. They may be able to persuade customers to buy more products or services than they originally intended and close the sale by asking for an order confirmation. Closing skills include being able to negotiate prices, discounts and payment plans as well as explaining product features and benefits.

Customer Needs Analysis

Customer needs analysis is the ability to understand what a customer’s needs are and how you can help them. This involves asking questions, listening to their answers and observing their body language to determine what they’re looking for. For example, if a customer says they want to increase sales but you notice that they seem frustrated by low sales numbers, it may be because they don’t know how to interpret data or they need more information about their customers’ buying habits.

Contract Negotiation

Contract negotiation is the process of agreeing to terms with a client. This can include discussing price, product features and delivery details. It’s important for sales representatives to be able to negotiate contracts because it ensures that both parties are satisfied with the agreement. Negotiation skills can also help you close more deals by allowing you to offer clients better prices or additional benefits.

Lead Prospecting

A sales development representative needs to have strong lead prospecting skills so they can find potential clients and convert them into leads. This involves researching companies, finding their contact information and reaching out to them in a professional manner. Your ability to generate new leads for your company is an important aspect of this job, so you should be able to identify potential clients and convince them to work with your company.

Objection Handling

Objection handling is the ability to respond to customer concerns and address their questions. This can be an important skill for sales development representatives because it allows them to better understand what customers are looking for and how they can help them achieve their goals. Objection handling also gives you the opportunity to close a sale by addressing any doubts your customers may have about making a purchase.

Lead Qualification

A sales development representative needs to be able to qualify leads, or potential clients, based on their business goals and current marketing strategies. This involves asking questions about the company’s objectives and evaluating how your product or service can help them achieve those goals. You also need to determine if a lead is ready to move forward in the sales process by assessing whether they have enough information to make an informed decision.


Prospecting is the process of finding potential clients and convincing them to buy your product or service. As a sales development representative, you may need to prospect for leads by researching companies that might be interested in what you offer. You can then reach out to these companies through email or phone to try to schedule meetings with sales managers.

Referral Marketing

Referral marketing is a sales strategy that involves encouraging customers to refer your company to their friends and colleagues. This can be an effective way for sales representatives to grow their customer base because it’s free advertising. To use referral marketing, you might suggest products or services that other people in the same situation have found helpful. You could also offer discounts or incentives to encourage customers to share your business with others.

Cold Calling

Cold calling is the process of initiating a phone call to someone who doesn’t know you. It’s important for sales development representatives to have strong cold-calling skills because they often use this method to reach out to potential clients and introduce their company. This can help them build relationships with new customers, which can lead to more sales in the future.

Social Media

Social media skills are important for sales development representatives because they allow you to connect with potential and current clients on various platforms. You can use social media to share company updates, provide product information and answer customer questions. This is an effective way to build trust with your audience and increase awareness of your brand.

Presentation Skills & Demoing

Presentation skills are the ability to explain complex topics in a way that is easy to understand. This skill can be especially important for sales development representatives, who often need to present new products or services to customers and prospects. Demonstrating your presentation skills can also help you build trust with clients by showing them how to use a product effectively.

Time Management

Time management is the ability to plan and execute tasks in a way that ensures you meet your goals. For example, if you have a sales quota of $100,000 for the month, you might break it down into daily or weekly targets and create action plans for each day or week that outline what you need to do to reach your goal. This allows you to manage your time effectively so you can complete all your work on time.

Product Knowledge

Product knowledge is the ability to understand and explain a product’s features, benefits and uses. This can help you provide customers with information that helps them make informed decisions about their purchases. To develop your product knowledge, read product manuals, ask colleagues for advice or observe how products are used in real-world scenarios. You may also want to consider taking courses on specific products or technologies so you can learn more about them.

How Can I Learn These Sales Development Representative Skills?

There are a few ways that you can learn the necessary skills to become a Sales Development Representative. Firstly, you could take some courses or attend workshops that focus specifically on sales and marketing. Alternatively, you could read some books or articles on the subject, or even listen to podcasts that discuss sales strategies. Finally, you could shadow or work with a more experienced Sales Development Representative, in order to learn firsthand the skills that are required for the job.


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