Sales Enablement Manager Resume Example & Writing Guide

Use this Sales Enablement Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Sales enablement is a critical component of every successful sales organization. It’s the process of creating and maintaining an environment in which salespeople can thrive. And it’s the role of the sales enablement manager to coordinate the efforts of cross-functional teams to create that environment.

If you’re an experienced sales professional looking to bridge into a new role or make your next career move, or if you’re just starting out in the field and want to find a job where you can put your skills to work, then a great way to land a job as a sales enablement manager is to write a great resume that highlights your skills, experience, and achievements in this field.

Mary Thompson
Chicago, IL | (123) 456-7891 | [email protected]

Sales enablement professional with experience building and driving successful sales operations and processes. Proven ability to develop and implement training programs, optimize sales tools and resources, and drive customer success. Passionate about working with innovative startups that are making a difference in the world.

Keller Graduate School of Management Jul '24
M.B.A. in Marketing
University of Illinois at Urbana-Champaign Jun '06
B.S. in Business Administration
Company A, Sales Enablement Manager Jan '17 – Current
  • Developed and implemented a sales enablement strategy to increase the number of new deals by 20% in Q1, resulting in an additional $2M revenue for the company.
  • Led cross-functional teams to develop content that increased awareness of product capabilities among customers and prospects.
  • Managed external vendors to create eLearning modules on products and services, increasing customer adoption rates by 10%.
  • Created a training program for new hires with over 100 employees participating within 6 months of launch, reducing ramp time from 3 months to 1 month.
  • Oversaw creation of marketing collateral including whitepapers, case studies, webinars, etc., increasing lead generation by 50%.
Company B, Sales Enablement Manager Jan '12 – Dec '16
  • Spearheaded the development of a sales enablement tool that increased lead generation by 25%
  • Managed and trained three sales enablement team members, resulting in an increase in productivity of 20%
  • Conducted weekly meetings with management to discuss progress on projects and goals for the upcoming week
  • Collaborated with marketing to create content for email campaigns, landing pages and whitepapers
  • Developed training materials for new hires as well as ongoing education for current employees
Company C, Sales Representative Jan '09 – Dec '11
  • Achieved assigned sales targets by developing new business opportunities with existing and potential customers.
  • Conducted customer needs assessments, built rapport, and established trust with potential and existing customers.
  • Created and delivered presentations to customers to showcase products and services that best met their needs.
  • Certified Administrator
  • Marketing Automation Certification
  • Google AdWords Certification

Industry Knowledge: Sales, Customer Service, Marketing, B2B, B2C, Social Media, Technical Sales, Inside Sales, Outside Sales, Account Management, Tele-Selling
Technical Skills: Microsoft Office Suite, Google Analytics, Salesforce, Gainsight, InsideView, SalesLoft, LinkedIn Sales Navigator, Marketo, Hubspot, Marketo, Oracle Eloqua, Adobe Analytics, GoToMeeting, WebEx, GoToWebinar
Soft Skills: Communication, Presentation Skills, Leadership, Time Management, Problem Solving, Negotiation, Customer Service, Public Speaking, Teamwork, Organization, Empathy

How to Write a Sales Enablement Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

The best way to make your resume stand out is to use specific examples and numbers. So rather than saying you “managed sales team,” you could say that you “increased sales by 20% in six months by developing new training program for sales team and providing ongoing coaching and feedback.”

The second bullet point is much stronger because it provides specific details about what you did, how you did it, and the results of your work.

Identify and Include Relevant Keywords

When you apply for a sales enablement manager role, your resume is likely to be scanned by an applicant tracking system (ATS) for certain keywords. This system will look for terms related to sales and marketing, like “sales process” and “cold calling.” If your resume doesn’t have enough of the right terms, the ATS might not rank it high enough to be seen by the hiring manager.

To increase your chances of getting an interview, you should use relevant keywords throughout your resume. You can add them into the work experience, skills, summary, and education sections. Here are some of the most common sales enablement manager keywords:

  • Sales Enablement
  • Sales Management
  • Sales Process
  • Customer Relationship Management (CRM)
  • Solution Selling
  • Sales Operations
  • Account Management
  • Strategy
  • Marketing Strategy
  • Software as a Service (SaaS)
  • Business Development
  • Direct Sales
  • Marketing
  • Sales
  • Account Management Software
  • Professional Services
  • Enterprise Software
  • Sales & Marketing
  • Business-to-Business (B2B)
  • Solution Architecture
  • Product Management
  • Pre-sales
  • Cloud Computing
  • Pricing Strategy
  • Product Marketing
  • Change Management
  • Customer Experience
  • Strategic Planning
  • Channel Partners

Showcase Your Technical Skills

As a sales enablement manager, you need to be proficient in a variety of software programs and systems in order to successfully manage your team and enable them to sell more effectively. Programs like Salesforce, HubSpot, and Marketo are essential for sales enablement managers, as they allow you to track your team’s progress, manage their sales pipeline, and measure their success. Additionally, sales enablement managers need to be familiar with content management systems (CMS) and marketing automation platforms (MAP) in order to create and manage sales and marketing collateral.

So if you have experience with any of these programs or platforms, be sure to list them on your resume. And if you’re not familiar with them, now is the time to learn them!


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