Career Development

What Does a Sales Enablement Manager Do?

Find out what a sales enablement manager does, how to get this job, and what it takes to succeed as a sales enablement manager.

Sales enablement managers are responsible for developing and implementing strategies that help their company’s sales team succeed. They commonly work with a specific department or division, such as sales, marketing, or customer service, to ensure that everyone is on the same page when it comes to overall strategy and execution.

Sales enablement managers may also be tasked with creating training programs or other resources that help employees develop the skills they need to do their jobs well.

Sales Enablement Manager Job Duties

A sales enablement manager typically has a wide range of responsibilities, which can include:

  • Making sure that sales representatives have the tools and training they need to be successful in their jobs
  • Coordinating with marketing and strategic planning teams to identify opportunities for cross-sell and upsell of products or services
  • Developing training programs that help sales reps improve their skills in all areas of sales, including closing, prospecting, networking, negotiation, and customer service
  • Coordinating company events such as trade shows, webinars, and conferences to promote products or services
  • Creating and disseminating reports on sales activity and performance metrics to management
  • Establishing and maintaining relationships with customers to build business and ensure customer satisfaction
  • Providing sales reps with feedback on their performance to help them improve their skills and results
  • Supporting the sales process by providing information about new products or services to customers
  • Maintaining an inventory of product samples or brochures and pamphlets about products or services

Sales Enablement Manager Salary & Outlook

Sales enablement managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions or bonuses.

  • Median Annual Salary: $97,500 ($46.88/hour)
  • Top 10% Annual Salary: $175,000 ($84.13/hour)

The employment of sales enablement managers is expected to grow at an average rate over the next decade.

Demand for sales enablement services will be driven by the need for companies to improve their customer service and increase revenue. As more companies provide online and mobile platforms for customers to access information, sales enablement managers will be needed to ensure that these platforms are easy to use and provide relevant information.

Sales Enablement Manager Job Requirements

The following are some of the qualifications that are often looked for in a sales enablement manager:

Education: Most sales enablement managers have at least a bachelor’s degree in marketing, business or a related field. Some employers may hire candidates with a high school diploma or GED certificate, but these candidates will need to demonstrate strong communication and sales skills.

Training & Experience: Sales enablement managers typically receive on-the-job training in their role. This training may last for a few months and may include shadowing a current sales enablement manager or a sales representative. The training may also include learning about the company’s products and services, the company’s computer systems and the company’s processes. Sales enablement managers may also receive training in leadership and management skills.

Certifications & Licenses: Sales enablement managers don’t have any certifications available that would qualify them for their role. However, since sales enablement is such a new role, there may be certifications available in the near future.

Sales Enablement Manager Skills

Sales Enablement Managers need the following skills in order to be successful:

Communication: Communication is the act of conveying information through verbal or nonverbal means. As an sales enablement manager, you may need to communicate with employees in person, over the phone or through email. Effective communication can help you convey your ideas and instructions to your team, as well as answer any questions they may have.

Marketing: A sales enablement manager might be responsible for creating and implementing marketing strategies for their company. This could include creating advertisements, planning events and campaigns and analyzing the success of these strategies. Having knowledge of marketing can help you develop effective strategies for increasing sales.

Technology: Technology skills can help you understand the latest software and tools that can help your team meet its goals. You can use technology skills to research new tools and software that can help your team improve its sales numbers. You can also use technology skills to research new methods for training your team on the latest sales techniques.

Leadership: Leadership skills allow you to motivate and guide your team to achieve company goals. You can use your leadership skills to help your team develop their sales skills and improve their productivity. You can also use your leadership skills to help your team develop their confidence and overcome challenges.

Strategic thinking: A sales enablement manager needs to be able to think strategically about how to improve their company’s sales. This involves analyzing data and making informed decisions about how to improve sales. Strategic thinking also involves thinking about the long-term goals of the company and how to achieve them.

Sales Enablement Manager Work Environment

The work environment for a sales enablement manager is typically in an office setting, working with a team of salespeople. The job may require some travel to meet with clients or attend conferences. The work can be fast-paced and deadline-oriented, with the need to be able to juggle multiple projects at once. The job may also be stressful at times, as the manager is responsible for ensuring that the sales team meets its quotas.

Sales Enablement Manager Trends

Here are three trends influencing how sales enablement managers work. Sales enablement managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Holistic Approach to Sales

The sales profession is changing rapidly, and businesses are now looking for sales professionals who can provide more than just product knowledge. They are looking for sales professionals who can also provide customer support, marketing assistance, and product management.

This trend is creating a need for sales enablement managers who can provide this type of holistic approach to sales. By understanding the needs of their customers and providing them with the resources they need, sales enablement managers can help their teams to be more successful in today’s marketplace.

More Focus on Digital Marketing

As digital marketing becomes more important, sales professionals will need to focus on developing skills in this area.

Sales enablement managers can utilize this trend by becoming familiar with the latest digital marketing tools and techniques. This will allow them to help their team members develop the skills they need to succeed in the modern world of business.

A Greater Emphasis on Customer Experience

Customer experience has become an increasingly important factor in the decision-making process for consumers. As a result, businesses are placing a greater emphasis on ensuring that their customers have a positive experience.

Sales enablement managers can capitalize on this trend by helping to create a culture where customer satisfaction is valued above all else. They can do this by implementing training programs that emphasize customer service, and by promoting a company culture that values feedback from customers.

How to Become a Sales Enablement Manager

A career in sales enablement can be incredibly rewarding. It offers the opportunity to work with a variety of products and industries, develop relationships with customers, and help businesses grow their revenue.

To become an effective sales enablement manager, you need to have a strong understanding of both the business and the customer side of the equation. You also need to be able to see the big picture and understand how all the pieces fit together. And finally, you need to be able to communicate effectively both written and verbally.

Related: How to Write a Sales Enablement Manager Resume

Advancement Prospects

Sales enablement managers typically have a few years of experience in sales or sales management before moving into this role. They may also have experience in marketing, product management, or other functions that support sales. As they gain experience in their role, they may be promoted to director or vice president of sales enablement.

Sales Enablement Manager Job Description Example

The Sales Enablement Manager is responsible for developing and executing programs that equip the sales team with the knowledge, skills, and tools needed to be successful. The ideal candidate will have experience working in a sales enablement or sales operations role, with a deep understanding of the sales process and how to enable sales teams to be more effective. He or she will be a strategic thinker who can develop and implement programs that drive results, and who can work cross-functionally to get buy-in from stakeholders. The Sales Enablement Manager will report to the Head of Sales.

Duties & Responsibilities

  • Serve as the primary point of contact for all sales enablement initiatives
  • Work with stakeholders across the organization to identify training needs and content gaps
  • Develop and deliver engaging learning experiences that drive business results
  • Create and manage a centralized repository of sales enablement resources
  • Evaluate the effectiveness of sales enablement programs and make recommendations for improvement
  • Stay up-to-date on industry trends and best practices in sales enablement
  • Manage the budget for sales enablement programs
  • Partner with marketing to develop and execute campaigns that support the sales team
  • Collaborate with HR to onboard new hires and ensure they are properly trained
  • Analyze data to identify opportunities for improvement in the sales process
  • coach and mentor sales reps on how to use sales enablement tools and resources
  • Provide feedback to product teams on how features can be better aligned with customer needs

Required Skills and Qualifications

  • Bachelor’s degree in business, marketing, or related field
  • 5-7 years experience in sales enablement, sales operations, or similar role
  • Proven track record of designing and implementing successful sales enablement programs
  • In-depth knowledge of sales methodologies and tools
  • Excellent project management skills
  • Strong analytical and data-driven approach
  • Exceptional written and verbal communication skills

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • Experience working in a fast-paced, high-growth environment
  • Familiarity with CRM and marketing automation software
  • Creative problem-solving skills

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