Sales Manager Resume Example & Writing Guide

Use this Sales Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Sales managers are responsible for managing all aspects of their sales teams—from recruiting and hiring top talent to setting goals and tracking progress. They’re also tasked with building relationships with clients, maintaining existing accounts, and driving revenue growth.

Because sales managers oversee such a wide range of responsibilities, they need to be highly organized, organized, and well-rounded individuals who can think on their feet. And because they work closely with so many different departments across an organization, they need to be great communicators who can build relationships with coworkers from all walks of life.

Here are some tips and an example resume to help you write a sales manager resume that hiring managers will love.

Michael Garcia
Phoenix, AZ | (123) 456-7891 | [email protected]

Seasoned sales manager with over 10 years of experience in technology sales. Proven ability to exceed sales quotas and grow accounts by developing and executing successful sales strategies. Excels at relationship building, account management, and closing deals.

University of Phoenix Jun '10
M.B.A. in Marketing
Northern Arizona University Jun '06
B.S. in Business Administration
Company A, Sales Manager Jan '17 – Current
  • Managed a team of 5 salespeople and assisted in the development of new business opportunities for the company.
  • Created an online presence to increase brand awareness, resulting in over $1M in revenue within 6 months.
  • Developed marketing strategies that resulted in increased leads by 300% year-over-year.
  • Negotiated contracts with clients valued at more than $500K annually, increasing overall profitability by 20%.
  • Assisted with product development and pricing strategy, leading to a 10% price reduction on products sold through retail channels.
Company B, Sales Manager Jan '12 – Dec '16
  • Developed sales strategy to increase customer satisfaction and reduce the cost of sales calls by 25%
  • Managed a team of 15 inside sales representatives, including scheduling their time and travel requirements
  • Conducted training for all new hires on company products and services, increasing product knowledge by 20%
  • Improved overall productivity by implementing an incentive program that rewarded top performers with cash bonuses
  • Reduced average order size by 10% through improved up-selling techniques and cross-sell opportunities
Company C, Sales Representative Jan '09 – Dec '11
  • Generated new leads through market research and outreach to potential customers.
  • Cultivated relationships with new and existing customers to increase sales of company products and services.
  • Analyzed customer data to identify trends and develop targeted sales strategies.
  • Certified Sales Professional
  • Certified Professional Sales Coach
  • Certified Sales Trainer

Industry Knowledge: Sales Management, Telemarketing, Retail, CRM, Ecommerce
Technical Skills: SalesForce, SalesLoft, HubSpot, Marketo, Google AdWords, Xero, QuickBooks
Soft Skills: Organizational Skills, Time Management, Team Leadership, Communication, Negotiation

How to Write a Sales Manager Resume

Here’s how to write a sales manager resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

So it’s important to use them to their full potential. And that means using them to describe your accomplishments and results. So rather than saying you “managed sales team,” you could say you “increased sales by 15% in first year as manager, resulting in a record-breaking year for the company.”

The second bullet point is much more specific and provides more detail about what exactly you did and the results of your work.

Identify and Include Relevant Keywords

When you apply for a sales manager role, your resume will likely be scanned by an applicant tracking system (ATS) for certain keywords. This system is designed to search for certain terms that are commonly used in sales manager job postings. If your resume doesn’t include enough of the right keywords, your application might not make it past the initial screening process.

The best way to make sure your application makes it to the next stage is to make sure that you include relevant keywords throughout all the sections of your resume. You can use the list below as a starting point:

  • Sales Management
  • Sales
  • Negotiation
  • Business Development
  • Marketing Strategy
  • Management
  • Business Strategy
  • Strategic Planning
  • Marketing
  • Leadership
  • Team Leadership
  • Pricing Strategy
  • Project Management
  • Account Management
  • Customer Service
  • Business-to-Business (B2B)
  • Contract Negotiation
  • Microsoft Access
  • Marketing Management
  • Customer Relationship Management (CRM)
  • Teamwork
  • Communication
  • Export
  • Market Research
  • Inventory Management
  • Merchandising
  • Sales Operations
  • New Business Development
  • Supply Chain Management
  • Sales Process

Showcase Your Technical Skills

Sales managers need to be proficient in a variety of technologies in order to do their jobs effectively. This might include familiarity with salesforce automation software, marketing automation software, and customer relationship management (CRM) software. Additionally, sales managers need to be able to use technology to communicate with other members of the sales team, including sales reps and customers.

Some of the programs and systems that sales managers are typically expected to be proficient in include: salesforce automation software, marketing automation software, customer relationship management (CRM) software, and enterprise resource planning (ERP) software.


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