Career Development

What Does a Sales Marketing Coordinator Do?

Find out what a sales marketing coordinator does, how to get this job, and what it takes to succeed as a sales marketing coordinator.

Sales coordinators are the behind-the-scenes workers who make sure that salespeople have everything they need to succeed. They commonly work with a specific group of salespeople or department, such as real estate agents or auto mechanics.

Sales coordinators may be responsible for scheduling appointments and meetings between salespeople and clients, providing support during these interactions (such as taking notes), and ensuring that all parties involved are satisfied with the service provided.

Sales Marketing Coordinator Job Duties

A sales marketing coordinator typically has a wide range of responsibilities, which can include:

  • Providing support to sales representatives and dealers by answering questions about products or services
  • Developing brochures, flyers, catalogs, newsletters, and other print materials for marketing purposes
  • Communicating with customers and prospective customers in person or over the phone to answer questions about products or services
  • Maintaining an inventory of products, supplies, or equipment needed for specific projects or events
  • Creating sales plans and forecasts based on current market conditions
  • Coordinating the activities of a sales force, including scheduling meetings with clients, providing feedback on performance, and handling grievances
  • Developing new sales opportunities by identifying potential customers and researching their needs
  • Scheduling and attending meetings with clients or other participants in a business transaction
  • Keeping records of customer information, including contact information, preferences, and buying habits

Sales Marketing Coordinator Salary & Outlook

Sales marketing coordinators’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $62,500 ($30.05/hour)
  • Top 10% Annual Salary: $122,000 ($58.65/hour)

The employment of sales marketing coordinators is expected to grow faster than average over the next decade.

Demand for marketing services will continue to increase as companies seek to understand their customers and tailor their products and services accordingly. Sales marketing coordinators will be needed to help companies develop and implement marketing strategies that are tailored to specific customer groups.

Sales Marketing Coordinator Job Requirements

A few of the qualifications that are often looked for in a sales marketing coordinator include:

Education: Entry-level marketing coordinators are expected to have a bachelor’s degree in marketing, advertising, communications or a related field. Some employers prefer candidates who have a master’s degree in business administration (MBA). Relevant coursework includes marketing strategy, research, statistics, economics, business law and accounting.

Training & Experience: Sales marketing coordinators typically receive on-the-job training to learn the specific processes and procedures of the company. This training may include shadowing a current sales marketing coordinator or other sales or marketing employee until they are comfortable enough to complete tasks on their own.

Certifications & Licenses: Certifications enable professionals to improve their skills and demonstrate their qualifications to prospective employers. Sales marketing coordinators can earn certifications to gain more technical knowledge of their responsibilities, test their skills and advance their careers.

Sales Marketing Coordinator Skills

Sales marketing coordinators need the following skills in order to be successful:

Communication: Communication is the act of conveying information to others. As a sales and marketing coordinator, you may be responsible for communicating with clients, colleagues and other stakeholders. This requires you to be able to convey information clearly and concisely. Effective communication can help you to build relationships, solve problems and make sales.

Marketing: Marketing skills allow you to understand the various marketing strategies companies use to promote their products. This includes understanding the various advertising channels companies use, such as television, radio, print and online. You can use your marketing skills to help develop effective marketing campaigns for your organization.

Organization: Organization skills allow you to plan and execute tasks and projects. As a sales and marketing coordinator, you may be responsible for planning and organizing events, meetings and conferences. Organization skills can help you manage your time and responsibilities effectively.

Relationship building: Relationship building is the ability to form connections with others. As a sales and marketing coordinator, you may be responsible for maintaining relationships with clients and potential clients. This can include maintaining contact with clients after they’ve made a purchase or sending follow-up emails to potential clients. Relationship building can also include maintaining relationships with other members of your team.

Sales: Sales skills are the ability to persuade customers to make a purchase. Sales skills are important for a sales and marketing coordinator because they are responsible for generating leads and increasing sales. You can use your sales skills to help your company meet its sales goals.

Sales Marketing Coordinator Work Environment

Sales marketing coordinators work in a fast-paced environment and are often required to work long hours, including evenings and weekends. They may work in an office setting, but they also spend a great deal of time traveling to meet with clients, attend conferences, and conduct research. Because they work closely with other members of the sales and marketing team, they must be able to work well under pressure and be able to handle multiple tasks simultaneously. They must also be able to effectively communicate with people at all levels of the organization.

Sales Marketing Coordinator Trends

Here are three trends influencing how sales marketing coordinators work. Sales marketing coordinators will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Integrated Approach

The sales and marketing functions are becoming increasingly integrated, as businesses realize the importance of working together to achieve success. This trend is leading to an increased demand for sales marketing coordinators who can help to bridge the gap between these two departments.

By understanding how to work with both sales and marketing teams, sales marketing coordinators can help to create a more cohesive and effective team. They can also help to ensure that the company’s resources are being used in the most efficient way possible.

More Focus on Digital Marketing

As digital marketing becomes more important, sales marketing coordinators will need to focus on developing skills in this area.

Digital marketing involves using online channels such as social media, search engines, and email to reach potential customers. By developing skills in this area, sales marketing coordinators can help their companies to reach a wider audience and generate more leads.

A Greater Emphasis on Customer Experience

Customer experience has become a top priority for many businesses, as they recognize the importance of providing a positive experience for their customers. Sales marketing coordinators can play a key role in ensuring that customer experience is a top priority by helping to develop and execute strategies that focus on improving customer satisfaction.

In order to be successful, sales marketing coordinators will need to understand what makes customers happy and how to create experiences that meet their needs. They will also need to be able to track and measure customer feedback in order to make sure that the company is staying ahead of the competition.

How to Become a Sales and Marketing Coordinator

Sales marketing coordinators can have a rewarding career in many different industries. They need to be able to think creatively and come up with new ways to market products or services. They also need to be able to work well with people and build relationships.

To become a successful sales marketing coordinator, you need to have a strong understanding of the industry you’re working in and how it works. You also need to be able to see the big picture and understand how your role fits into the overall marketing strategy.

Related: How to Write a Sales Marketing Coordinator Resume

Advancement Prospects

The best way to advance in a career as a sales marketing coordinator is to get promoted within your company. To do this, you need to produce results and demonstrate superior performance. You should also aim to develop a good relationship with your boss and other key decision-makers in the company. In some cases, it may be necessary to switch companies in order to find a position with more responsibility. Alternatively, you could start your own marketing or sales consulting business.

Sales Marketing Coordinator Job Description Example

The Sales Marketing Coordinator is responsible for planning and executing marketing initiatives to support sales objectives for [CompanyX]. This role will work closely with the sales team to develop and execute targeted marketing campaigns that generate leads and drive sales. The Sales Marketing Coordinator will be responsible for managing all aspects of marketing campaigns from start to finish, including budget management, project timelines, creative development, and campaign analysis. This position requires a high level of creativity, attention to detail, and strong project management skills. The ideal candidate will have experience working in a sales and marketing capacity, and will be able to demonstrate success in developing and executing marketing campaigns that drive sales results.

Duties & Responsibilities

  • Assist in the development and implementation of marketing plans and sales strategies to increase brand awareness and drive sales growth
  • Conduct market research and analysis to identify new business opportunities and assess customer needs
  • Develop and manage promotional materials, including website content, brochures, email campaigns, and social media postings
  • Plan and coordinate trade shows and other events, including developing budgets, negotiating contracts, and overseeing on-site logistics
  • Manage relationships with vendors and suppliers to secure favorable pricing and terms
  • Monitor competitor activity and adjust marketing and sales strategies as needed
  • Generate reports on marketing and sales metrics for management review
  • Update CRM database with customer and prospect information
  • Coordinate travel arrangements for sales staff
  • Process invoices and purchase orders
  • Provide administrative support to the sales and marketing team, including scheduling meetings and preparing presentations
  • Perform additional duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in marketing, business administration, or related field
  • 1-3 years professional experience in sales or marketing
  • Excellent communication, writing, and editing skills
  • Strong organizational skills and attention to detail
  • Ability to work independently and with a team to meet deadlines
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • Experience with customer relationship management (CRM) software
  • Experience with graphic design software, including Adobe Creative Suite
  • Working knowledge of HTML/CSS
  • Familiarity with social media platforms and best practices

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