Salary

Sales Marketing Manager Salary: What You’ll Make and Why

Sales marketing managers make around $54,203 to $125,838 on average in the US, depending on experience, location, skills, and other factors.

According to various salary aggregate websites, a sales marketing manager’s salary in the US ranges between $54,203 and $125,838, with an average salary of $80,957. As of July 2022, the base salaries for sales marketing managers are listed as follows:

PayscaleZipRecruiterIndeedSalary.comGlassdoor
$59,946$63,704$54,203$125,838$101,095

Keep in mind: Salary aggregate websites typically rely on data submitted anonymously by individuals using their site. Some websites may have received larger amounts of data of either higher or lower than average salaries, which may affect the site’s calculated average.

Read more: What Is a Sales Marketing Manager? How to Become One

What influences a salary?

The salary of a Sales Marketing Manager is determined by a number of factors, including education, experience, and job location. In this article, we will take a closer look at how these factors impact salary.

Years of experience

Salary increases are generally tied to your experience level. In general, the more years you spend working as a sales marketing manager, the more you can expect to earn. Here’s how experience can impact your sales marketing manager salary, according to the Bureau of Labor Statistics and the National Compensation Survey.

Level of experienceSalary
Entry-level (less than 1 year)$44,775
Early career (1 to 4 years)$58,153
Mid career (5 to 9 years)$78,559
Experienced (10 to 19 years)$100,501
Late career (20+ years)$125,783
Location

Where you live can also impact how much you can make as a sales marketing manager. Typically, working in a large metropolitan area correlates to a higher salary, as well as a higher cost of living.

Here is a list of some major cities with their corresponding average sales marketing manager salary according to the Bureau of Labor Statistics.

CityAverage Salary
San Francisco, CA$102,859
New York City, NY$102,215
Washington DC, DC$92,168
Denver, CO$90,648
Seattle, WA$88,740
Indianapolis, IN$67,325
Birmingham, AL$65,339
Nashville, TN$64,354
Omaha, NE$58,002
New Orleans, LA$53,007

How does this compare to similar jobs?

Here’s how a sales marketing manager’s salary stacks up against similar jobs.

Related JobsAverage Salary
Media Planner$53,403
Business Development Manager$67,764
Sales Manager$69,391
Account Manager$51,057
Product Manager$94,704
Marketing Analyst$62,075
Brand Manager$78,985
Digital Marketing Manager$71,914
Marketing Director$74,245

How to increase your sales marketing manager salary

Now that you have a better idea of what you could expect to earn as a sales marketing manager, let’s look at ways to boost your salary.

1. Strengthen your skills

Pursuing and improving in-demand skills could make you more competitive for promotions and higher-paying positions. These skills include:

  • Lead Generation: Develop strategies for generating leads and converting them into customers
  • Market Analysis: Research target markets and identify opportunities for growth
  • Competitive Analysis: Understand the competitive landscape and develop strategies to gain market share
  • Product Marketing: Develop messaging and positioning for products and services
  • Campaign Management: Plan and execute marketing campaigns, including budgeting, timelines, and measurement
2. Talk to Recruiters

If you’re looking for a raise, it can’t hurt to chat with some recruiters. They may have insight into what similar positions are paying, and can give you a sense of what you should be asking for. Just be sure not to mention that you’re currently employed, as that could get you into hot water with your current employer.

3. Know Your Value

When it comes to negotiating a salary, knowledge is power. Before meeting with your boss, do some research on what people in your position at other companies are making. This will help you have a better idea of what you should be asking for. You can also use this information to negotiate other benefits, like more vacation days or flexible hours.

Article Sources

1. US Bureau of Labor Statistics. “National Compensation Survey, https://www.bls.gov/ncs/.” Accessed July 2, 2022.

2. US Bureau of Labor Statistics. “Occupational Employment and Wages, https://www.bls.gov/oes/current/oes112021.htm.” Accessed July 2, 2022.

3. Payscale. “Sales and Marketing Manager Salary, https://www.payscale.com/research/US/Job=Sales_and_Marketing_Manager/Salary.” Accessed July 2, 2022.

4. Ziprecruiter. “Sales Marketing Manager Annual Salary, https://www.ziprecruiter.com/Salaries/Sales-Marketing-Manager-Salary.” Accessed July 2, 2022.

5. Indeed. “Indeed Salary Finder, https://www.indeed.com/career/salaries.” Accessed July 2, 2022.

6. Salary.com. “Healthcare Sales/Marketing Manager Salary, https://www.salary.com/research/salary/benchmark/healthcare-sales-marketing-manager-salary.” Accessed July 2, 2022.

7. Glassdoor. “Sales and Marketing Manager Salaries, https://www.glassdoor.com/Salaries/sales-marketing-manager-salary-SRCH_KO0,23.htm.” Accessed July 2, 2022.

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