Career Development

What Does a Sales Merchandiser Do?

Find out what a sales merchandiser does, how to get this job, and what it takes to succeed as a sales merchandiser.

Sales merchandisers are responsible for selling products to retailers. They may work directly with manufacturers or represent a third-party company that buys and resells merchandise.

Sales merchandisers typically specialize in a particular industry or product category, such as electronics, clothing, furniture, etc. This allows them to build relationships with key vendors and gain valuable knowledge about the products they sell.

Sales Merchandiser Job Duties

A sales merchandiser typically has a wide range of responsibilities, which can include:

  • Overseeing the sales staff to ensure that they are meeting their goals, training new employees, and responding to customer feedback
  • Maintaining relationships with key customers such as retail chain managers
  • Creating displays and other marketing materials to promote products
  • Communicating with vendors regarding order status or shipping problems
  • Communicating with suppliers regarding order status or shipping problems
  • Working with designers to create displays and presentations for new products
  • Providing customer service to clients by answering questions about products or services
  • Meeting with clients to discuss new products or services, marketing plans, and sales strategies
  • Presenting products to potential clients and helping them select items that meet their needs

Sales Merchandiser Salary & Outlook

Sales merchandisers’ salaries vary depending on their level of education, years of experience, and the company they work for. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $49,500 ($23.8/hour)
  • Top 10% Annual Salary: $60,500 ($29.09/hour)

The employment of sales merchandisers is expected to decline over the next decade.

Employment growth will be limited because many retailers are automating some merchandising tasks, such as pricing and shelf stocking, which will reduce the need for these workers. In addition, e-commerce has reduced the amount of space needed for inventory, reducing the need for salespeople to physically visit stores.

Sales Merchandiser Job Requirements

A sales merchandiser typically needs the following qualifications:

Education: Entry-level sales merchandisers are typically required to have a high school diploma or equivalent. Some companies may prefer an associate’s or bachelor’s degree. Relevant coursework includes marketing, sales, business and finance.

Training & Experience: Sales merchandisers typically receive on-the-job training from their new employer. This training may include learning the company’s policies and procedures, as well as the products they sell. Sales merchandisers may also receive training in the use of the company’s computer systems and software.

Certifications & Licenses: There are no certifications required to become a sales merchandiser. However, sales merchandisers can earn certifications to gain additional knowledge about their responsibilities and further their career advancement opportunities.

Sales Merchandiser Skills

Sales merchandisers need the following skills in order to be successful:

Communication: Communication is the act of conveying information through verbal or nonverbal means. Effective communication is essential in sales because it allows you to convey the value of a product to a customer. It also allows you to understand customer needs and respond to them accordingly. You can use communication skills in sales to build rapport with customers, answer their questions and provide them with a positive experience.

Product knowledge: Product knowledge is the ability to understand the features and benefits of a product. This can help you to better explain the product to customers and encourage them to make a purchase. You can develop your product knowledge by researching the products you sell and learning about their features and benefits. You can also ask your manager or other sales representatives for help.

Time management: Time management skills allow you to complete tasks within a certain time frame. This is important in sales because you may have a quota to meet. For example, you may be expected to make a certain number of sales calls each day. Having good time management skills allows you to complete your tasks in a timely manner.

Organization: Organization is another skill that can help you be more successful in sales. You may need to keep track of multiple sales leads, customer information and other data. Having good organizational skills can help you keep track of all of this information and find it when you need it.

Customer service: Customer service skills can help you build trust with customers and encourage them to make a purchase. Customer service skills can help you answer questions about products, resolve issues and provide a positive experience for customers. You can use customer service skills to build relationships with customers and encourage them to make a purchase.

Sales Merchandiser Work Environment

Sales merchandisers work in a variety of settings, including retail stores, warehouses, and office buildings. They may be required to travel to different locations, such as stores or suppliers, to pick up or deliver merchandise. They typically work regular hours, although they may be required to work evenings and weekends to meet deadlines or to take advantage of sales opportunities. Sales merchandisers may work under a great deal of pressure to meet sales goals.

Sales Merchandiser Trends

Here are three trends influencing how sales merchandisers work. Sales merchandisers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Rise of the Digital Shopper

The rise of the digital shopper is a trend that is quickly changing the way businesses sell their products. As more and more people shop online, sales professionals need to learn how to market their products in new ways.

Sales merchandisers can adapt to this trend by developing skills in digital marketing. This includes understanding how to use social media platforms, create effective ads, and track the success of campaigns. In addition, sales professionals should be familiar with the latest trends in e-commerce, such as mobile shopping.

More Focus on Customer Experience

The customer experience is becoming increasingly important for businesses. Customers are looking for a more personalized experience that meets their specific needs.

As a sales professional, you can capitalize on this trend by developing skills in customer service. You should also be able to understand what customers want and how to meet their needs. Additionally, you should be able to communicate effectively with other members of the team to ensure that the customer’s experience is top-notch.

Greater Use of Technology

Technology is playing an increasingly important role in the sales process. Sales professionals are using technology to connect with potential customers in new and innovative ways.

This trend is likely to continue as technology becomes even more widespread. Sales professionals who are able to utilize technology will be better equipped to reach potential customers and close deals.

How to Become a Sales Merchandiser

A career in sales merchandising can be rewarding and lucrative. It’s important to start off on the right foot by developing a strong foundation of skills and knowledge. This will help you stand out from the competition and succeed in this competitive field.

To begin your journey, it’s important to understand the basics of selling and how to effectively communicate with customers. You should also have an understanding of the fashion industry and its trends. Additionally, it’s important to know about the different types of products that are sold in retail stores and how they’re displayed.

Once you have a good understanding of these concepts, you can move on to learning more about the specific products that you’ll be selling. This includes knowing about the different brands and their target markets, as well as the features and benefits of each product.

Related: How to Write a Sales Merchandiser Resume

Advancement Prospects

Sales merchandisers typically start out in entry-level positions and advance to higher-level positions as they gain experience and demonstrate their skills. With experience, sales merchandisers may advance to supervisory or managerial positions, such as sales floor supervisor or store manager. Some sales merchandisers may also open their own businesses.

Sales Merchandiser Job Description Example

As a sales merchandiser for [CompanyX], you will be responsible for representing our company and products in a positive light to potential customers. You will be the face of our company, and it will be your job to create a rapport with customers and promote our products in a way that will increase sales. The ideal candidate will have excellent communication and interpersonal skills, as well as a strong knowledge of our products. He or she will be able to work independently and be self-motivated to meet sales goals.

Duties & Responsibilities

  • Achieve or exceed monthly sales targets by executing creative merchandising strategies and developing strong relationships with customers
  • Maintain visual standards set forth by the company, including stocking, organizing, and displaying merchandise in an appealing way to customers
  • Act as a brand ambassador, promoting the company’s products and services through knowledgeable and enthusiastic interactions with customers
  • Gather customer feedback and communicate it to management to help shape future merchandising decisions
  • Stay up-to-date on product knowledge, industry trends, and competition in order to make informed recommendations to customers
  • Use technology such as tablets and apps to place orders, track inventory, and create reports
  • Process payments and complete transactions using POS systems
  • Assist with store opening and closing procedures, including counting cash and conducting security checks
  • Help maintain a clean and organized work environment, both on the sales floor and in the back room
  • Handle customer complaints and concerns in a professional and courteous manner
  • Participate in team meetings and contribute ideas to help improve the store’s operations
  • Perform other duties as assigned by management

Required Skills and Qualifications

  • Bachelor’s degree in business, merchandising, or related field
  • 3-5 years of experience in sales merchandising or similar role
  • Strong analytical skills and experience with data analysis
  • Excellent written and verbal communication skills
  • Proven ability to negotiate and influence others
  • Solid organizational skills and attention to detail

Preferred Skills and Qualifications

  • Master’s degree in business, merchandising, or related field
  • 5+ years of experience in sales merchandising or similar role
  • Experience managing a team of sales merchandisers
  • In-depth knowledge of the retail industry
  • Track record of achieving or exceeding sales goals

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