Sales Planning Manager Resume Example & Writing Guide

Use this Sales Planning Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Sales managers are tasked with building and leading highly effective sales teams, driving revenue growth and increasing market share. They’re the bridge between sales and marketing, working with both teams to develop effective strategies for acquiring new customers.

Because sales is such an important part of any company’s success, sales managers tend to be well compensated for their efforts. So if you’re interested in a career that offers a great opportunity for growth and ample room for creativity, consider writing a stellar sales manager resume to help you land your next job.

David Moore
Houston, TX | (123) 456-7891 | [email protected]

Proven sales planning manager with over 10 years of experience in the technology industry. Excels at developing and executing sales plans that achieve aggressive revenue goals. Adept at working with cross-functional teams to identify and capitalize on new business opportunities.

Southern Methodist University Jun '10
M.B.A. in Marketing
Southern Methodist University Jun '06
B.S. in Business Administration
Company A, Sales Planning Manager Jan '17 – Current
  • Developed and maintained sales plans for assigned accounts, including forecasting, pricing, promotions, and inventory management.
  • Managed the development of annual business plans to ensure that goals are realistic and achievable within budget constraints.
  • Provided support in developing strategies to increase market share by identifying new opportunities with existing customers as well as potential new customers.
  • Assisted in the preparation of marketing materials such as proposals, presentations, etc., ensuring accuracy and completeness of information presented to clients.
  • Participated in cross-functional teams (e.g., Pricing & Promotions) to develop effective solutions for customer needs/requests or issues impacting multiple areas of the organization.
Company B, Sales Planning Manager Jan '12 – Dec '16
  • Developed sales forecast for the region based on market research and competitor analysis, resulting in a 25% increase in revenue
  • Conducted weekly meetings with regional sales team to review performance, identify opportunities and address issues as they arose
  • Managed territory of 10 states; traveled extensively to meet with clients and prospects face-to-face
  • Spearheaded new product launch by developing comprehensive marketing plan that included pricing strategy, distribution channels and promotional campaigns
  • Collaborated with operations management to ensure timely delivery of products to customers’ specifications
Company C, Sales Representative Jan '09 – Dec '11
  • Operated a sales call center for 5 years, managing the phone lines and e-mails of 100+ businesses.
  • Managed accounts with budgets up to $100K per month by providing professional services in areas such as Market Research, Demographic Analysis, Leasing & Marketing strategies.
  • Identified business opportunities through cold calling techniques including targeting companies that may be interested in relocating or expanding their businesses into new markets.
  • Certified Sales Professional
  • Certified Sales and Marketing Professional
  • Certified Strategic Account Manager

Industry Knowledge: Sales Forecasting, Marketing Strategy, Strategic Planning, Sales Management, Budgeting, Business Development
Technical Skills: SAP, Oracle, Microsoft Office Suite, Salesforce, Business Objects
Soft Skills: Communication, Leadership, Management, Teamwork, Strategy, Planning, Public Speaking, Presentation Skills

How to Write a Sales Planning Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

But many job seekers make the mistake of using generic bullet points that don’t really tell a story or provide any context about their experience.

Instead, you should use your bullet points to tell a story about your experience. And that story should be about how you helped your company achieve its goals and how you contributed to its success.

Identify and Include Relevant Keywords

When you submit your resume for a sales planning manager role, it will likely go through an applicant tracking system (ATS). This system will scan your resume for specific keywords related to the job opening. If your resume doesn’t have enough of the right terms, the ATS might disqualify you from the pool of applicants.

To increase your chances of getting an interview, use this list of sales planning manager keywords as a starting point to help you identify the skills and experience that are most relevant to the position:

  • Sales Planning
  • Forecasting
  • Sales Management
  • Demand Planning
  • Manufacturing
  • Product Development
  • Purchasing
  • Continuous Improvement
  • Sales Operations
  • Sales
  • Negotiation
  • Six Sigma
  • Business Planning
  • Lean Manufacturing
  • Pricing Strategy
  • Supply Chain Management
  • Business Strategy
  • Strategic Planning
  • Inventory Management
  • Materials Management
  • Microsoft Access
  • Merchandising
  • Strategic Partnerships
  • Supply Chain Optimization
  • Cross-functional Team Leadership
  • Account Management
  • Retail
  • Business-to-Business (B2B)
  • Marketing Strategy
  • Business Development

Showcase Your Technical Skills

As a sales planning manager, you will need to be proficient in a variety of software programs in order to successfully track sales data and create reports. Programs like Microsoft Excel, Tableau, and Salesforce are essential for sales planning managers, as they allow you to track sales data, create reports, and visualize data. Additionally, sales planning managers need to be familiar with sales-specific software programs, like HubSpot and Pardot.


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