Sales Representative Resume Example & Writing Guide

Use this Sales Representative resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Sales reps are one of the most visible members of an organization. They’re the ones out in the field meeting with prospective clients, educating them on your offerings, and helping them decide whether or not to do business with you.

Sales reps are also some of the highest-paid employees in an organization because they have the power to bring in tons of revenue. And because they’re often the first point of contact for customers, they play an important role in shaping the overall brand experience.

If you’re looking for a new job as a sales rep or just want to update your resume to reflect your experience in this role, here are tips and an example that will help you write a standout sales rep resume.

James Smith
Los Angeles, CA | (123) 456-7891 | [email protected]

Driven and successful sales representative with over 10 years of experience in the medical device and pharmaceutical industries. Proven track record of successfully building and managing customer relationships, increasing market share, and driving product sales. Seeking a challenging sales position with a growth-oriented company.

San Francisco State University Jun '10
B.A. in Business Administration
Company A, Sales Representative Jan '17 – Current
  • Managed a territory of approximately 10,000 households and businesses in the community to achieve sales goals for assigned products.
  • Provided technical support to customers regarding product usage and maintenance issues.
  • Developed relationships with existing customers by providing superior customer service through regular contact at home or business locations.
  • Maintained knowledge of competitor’s pricing strategies and promotions within market area as well as company policies and procedures related to selling products and services.
  • Assisted management in training new employees on job duties, safety practices, etc., ensuring that all associates are trained according to company standards prior to performing any work activities on site.
Company B, Sales Representative Jan '12 – Dec '16
  • Developed a strong working relationship with clients, becoming the primary sales contact for their projects
  • Created and implemented an effective marketing campaign that increased project leads by 25% in one year
  • Maintained positive relationships with subcontractors to ensure smooth project completion on time and within budget
  • Achieved consistent monthly sales goals through prospecting, cold calling and networking activities
  • Collaborated with management team to develop new business opportunities from existing client base
Company C, Sales Associate Jan '09 – Dec '11
  • Responsible for assisting customers with the selection and fitting of garments, as well as upselling opportunities in a timely manner.
  • Maintained awareness of current fashion trends to ensure consistent customer satisfaction.
  • Performed regular garment inventory checks, visual merchandising and store maintenance tasks to promote maximum sales growth within assigned department(s).
  • Certified Sales Professional
  • Certified Sales Trainer
  • Certified Sales Manager

Industry Knowledge: Product Knowledge, Current Events (politics, sports, entertainment, technology), Listening, Persuasion, Negotiation, Closing, Presentation
Technical Skills: Microsoft Office Suite, Salesforce, Google Apps
Soft Skills: Communication, Conflict Resolution, Teamwork, Persistence, Negotiation and Closing

How to Write a Sales Representative Resume

Here’s how to write a sales representative resume of your own.

Write Compelling Bullet Points

Bullet points are the most important part of your resume because they’re the first thing recruiters and hiring managers will read. And they’re the best way to showcase your experience and qualifications.

But many job seekers make the mistake of using generic bullet points that don’t really tell a story or provide any context about their experience.

Instead, you should use your bullet points to tell a story about your experience. And that story should be about how you helped your company succeed. So rather than saying you “managed sales team,” you could say you “increased sales by 15% in first year as manager of sales team, resulting in a record-breaking year for the company.”

The second bullet point paints a much clearer picture of what you did and the results of your work. And it also provides specific numbers to demonstrate your impact.

Identify and Include Relevant Keywords

When you apply for a sales representative role, your resume is likely to be scanned by an applicant tracking system (ATS) for specific keywords. This system looks for terms related to the job, like “account management” and “sales” in order to determine whether your skills and experience are a match for the job opening. If you don’t have enough relevant keywords on your resume, the ATS might automatically reject your application.

To increase your chances of getting an interview, use this list of sales representative keywords as a starting point to help you identify the skills and experience that are most relevant to the role:

  • Sales
  • Sales Management
  • Negotiation
  • Business Development
  • Marketing
  • Marketing Strategy
  • Business Strategy
  • Sales Operations
  • Customer Service
  • Social Media
  • Management
  • Microsoft Access
  • Leadership
  • Team Leadership
  • Strategic Planning
  • Customer Relationship Management (CRM)
  • Teamwork
  • Product Development
  • Sales Process
  • Product Management
  • Sales & Marketing
  • Sales Prospecting
  • Cold Calling
  • Trade Shows
  • Sales & Delivery
  • Customer Satisfaction
  • Automotive
  • Account Management
  • Customer Retention
  • Automotive Sales

Showcase Your Technical Skills

In order to be successful in this role, it is essential that sales representatives are proficient in a variety of technical systems and procedures. Recruiters are looking for sales representatives who are skilled in programs like Microsoft Office Suite, ERP systems, and manufacturing software. Additionally, it is important that sales representatives are familiar with government regulations related to their industry, as they will often be responsible for ensuring that the organization is in compliance with these regulations.


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