Career Development

16 Sales Specialist Skills for Your Career and Resume

Learn about the most important Sales Specialist skills, how you can utilize them in the workplace, and what to list on your resume.

Sales specialists are responsible for generating leads, developing relationships and closing deals in a number of industries. They use a variety of skills to succeed in their role, including sales techniques, product knowledge and customer service skills. If you’re interested in a career in sales, understanding what skills are necessary to succeed can help you get started.


Leadership skills can help sales specialists lead their teams to success. Strong leadership involves motivating your team, delegating tasks and providing guidance when needed. You can also use your leadership skills to motivate yourself by setting goals for the day or week and rewarding yourself when you reach them.


Upselling is the process of suggesting an additional product or service to a customer. For example, if you’re selling someone a car, you might suggest they upgrade their tires for better performance and safety. This can help increase your sales and make customers more likely to buy from you again in the future. It’s important to be able to identify when it’s appropriate to upsell so that you don’t overstep boundaries with customers.

Generating Leads

Generating leads is the process of finding potential customers and introducing them to your company’s products. This can include researching companies that may be interested in your product or service, then reaching out to them with a personalized message.

Generating leads requires research skills, attention to detail and an understanding of how to find potential clients. It also requires you to have knowledge about your industry so you know where to look for potential clients.

Building Relationships

A sales specialist needs to be able to build relationships with their customers. This means you need to be friendly, outgoing and willing to listen to your clients’ concerns. You also need to be a good listener so that you can understand what they want and how you can help them achieve it.

Building relationships is an important part of being a successful salesperson because it allows you to better serve your clients and make them happy. It also helps you develop trust with your clients so that they feel comfortable buying from you.

Product Knowledge

Product knowledge is the ability to understand and explain a product’s features, benefits and uses. This can help you provide customers with information they need to make informed purchasing decisions. For example, if a customer asks about the differences between two similar products, you can answer their question by explaining the features of each product and how one may be more beneficial than the other.

Customer Service

Customer service skills are important for sales specialists because they can help you provide a positive experience for your customers. Customer service involves providing quality products and services to your customers while also ensuring their needs are met. You can use customer service skills when interacting with clients by listening to them, asking questions to understand their needs and suggesting products that may be helpful to them.

Handling Objections

Objections are the reasons a customer gives for not buying your product. For example, if a customer says they don’t have enough money to buy your product, you can offer them a payment plan or ask what else they need from you to make a purchase. Handling objections is an important part of overcoming sales resistance and closing a sale. You can practice handling objections by asking customers why they aren’t making a purchase.


Communication is the ability to convey information clearly and concisely. As a sales specialist, you may need to communicate with customers about product details, payment options or shipping schedules. Strong communication skills can help you provide clear instructions that your customers understand. You can also use effective communication to build trust with your customers by explaining complex topics in an easy-to-understand way.


Persuasion is the ability to convince someone of your point of view. As a sales specialist, you may need to persuade customers to buy products or services they don’t necessarily need. For example, if a customer only needs one computer but wants two, you can persuade them that buying two computers will save them money in the long run. You can also use persuasion to encourage customers to try new products and services.

Closing Sales

Closing sales is the process of convincing a customer to buy a product or service. This can involve explaining how the product will benefit them and answering any questions they may have about it. It’s important for sales specialists to know how to close a sale because it ensures that they’re providing customers with what they want.

To close sales, you can ask your customers if they have any questions before completing the transaction. You can also try to persuade them by highlighting the benefits of the product or service.

Time Management

Time management is the ability to plan and execute tasks in a way that ensures you meet your goals. For sales specialists, time management skills are important because they allow you to complete all of your work on schedule. This can help you maintain productivity and ensure you provide excellent service to customers. It’s also important for meeting customer expectations regarding wait times.


Prospecting is the process of finding potential clients and convincing them to buy your product or service. Sales specialists use their prospecting skills when they’re trying to meet sales goals, so it’s important for you to be able to find new customers. You can do this by networking with other professionals in your industry, attending conferences and seminars and advertising your services on social media.

Problem Solving

Problem solving is the ability to identify and resolve issues. As a sales specialist, you may encounter challenges when working with customers. For example, if a customer has concerns about a product or service, you can use problem-solving skills to address their questions and ensure they’re satisfied. You can also apply this skill when resolving any issues that arise during transactions, such as when a customer’s credit card declines or there are discrepancies in an order.

Product Demonstrations

Demonstrating products is an important aspect of sales work, especially in industries where customers may be unfamiliar with the product. Providing a demonstration can help customers understand how to use the product and its features. Demonstrations also allow you to explain any unique aspects of the product that customers might not know about otherwise. This can help build trust between you and your customer and encourage them to make a purchase.


Organization is the ability to keep track of files, records and other information. As a sales specialist, you may need to organize your own work area or those of others. For example, if you’re working in an office environment, you might be responsible for keeping track of employee files, including their personal information, employment history and performance reviews.

Telephone Etiquette

Telephone etiquette is the ability to be respectful and professional when speaking on the phone. This includes greeting a customer by their name, asking thoughtful questions and listening actively so you can answer any questions they may have. It’s also important to end calls with gratitude and appreciation for the customer’s time.

How Can I Learn These Sales Specialist Skills?

There are a few ways that you can learn the necessary skills to become a Sales Specialist. Many of these skills can be learned through on-the-job training, or through specific sales training courses. However, if you want to learn these skills on your own, there are a few things you can do. First, try to find a mentor in the sales field who can help guide you and teach you some of the necessary skills. Additionally, there are many books and online resources that can help you learn more about sales techniques and strategies. Finally, consider taking a sales course or attending a sales seminar to learn more about the industry and to gain some hands-on experience.


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