Career Development

What Does a Sales Support Manager Do?

Find out what a sales support manager does, how to get this job, and what it takes to succeed as a sales support manager.

Sales support managers are responsible for overseeing the day-to-day activities of their team. They commonly work with a group of salespeople who sell products or services to external clients. Their goal is to ensure that these individuals have everything they need to succeed in this role—this might include providing training, coaching them on how best to approach certain situations, and ensuring that they have access to any tools or resources they require to do their job well.

Sales Support Manager Job Duties

A sales support manager typically has a wide range of responsibilities, which can include:

  • Establishing sales goals and quotas for team members, providing training in sales techniques, and regularly reviewing performance
  • Developing new sales opportunities through cold calling and networking
  • Managing the team’s schedule to ensure that they are meeting their daily and weekly goals
  • Monitoring competitors’ activities and recommending changes in product offerings or pricing to respond to competition
  • Overseeing the sales process from start to finish, including handling customer complaints and questions about products
  • Ensuring that the sales team stays compliant with company policies and procedures
  • Motivating and inspiring team members to meet their goals by offering feedback and incentives such as commissions or bonuses
  • Preparing reports on sales activities and progress toward goals, which may include gathering data from multiple sources such as customer records or marketing campaigns
  • Providing feedback to management on ways to improve sales performance or increase revenue through new products or services

Sales Support Manager Salary & Outlook

Sales support managers’ salaries vary depending on their level of education, years of experience, and the size and industry of the company. They may also earn additional compensation in the form of commissions and bonuses.

  • Median Annual Salary: $72,500 ($34.86/hour)
  • Top 10% Annual Salary: $162,000 ($77.88/hour)

The employment of sales support managers is expected to grow at an average rate over the next decade.

Demand for sales support managers depends on the overall health of the economy. Sales support managers will be needed to help companies increase their revenue and profits as demand for products and services grows.

Sales Support Manager Job Requirements

The following are some of the qualifications that are often looked for in a sales support manager:

Education: Sales support managers are typically required to have a bachelor’s degree in a field such as business administration, marketing or a related discipline. Some employers may accept candidates who have an associate’s degree or who have relevant work experience instead of a bachelor’s degree.

Training & Experience: Sales support managers typically receive on-the-job training to learn the specific processes and procedures of the company. This training may include learning the company’s computer systems, software and other technology. Sales support managers who transfer to a new company may need additional training to learn the specific processes and procedures of the new organization.

Certifications & Licenses: Certifications provide validation of a professional’s qualifications to current and future employers. Sales support managers can earn certifications to gain more practical knowledge of their daily responsibilities, test their professional skills and advance their careers.

Sales Support Manager Skills

Sales support managers need the following skills in order to be successful:

Communication: Communication is the act of conveying information to others. As a sales support manager, you may need to communicate with customers, other managers and employees. You can use communication to relay information about company policies, answer questions and provide feedback. Effective communication can help you build trust with customers and employees and help you resolve issues.

Customer service: Customer service skills can help you provide guidance to your team on how to best serve customers. You can share your own experiences and offer advice on how to resolve customer issues. You can also share examples of positive customer service experiences your team has had.

Problem-solving: Problem-solving skills allow you to identify and propose solutions to challenges. As a sales support manager, you may be responsible for resolving customer issues. Your ability to identify the source of the problem and propose a solution can help you provide better customer service and improve your company’s reputation.

Organization: Organization is the ability to keep track of multiple tasks and deadlines at once. As a sales support manager, you may be responsible for managing multiple projects at once. Organization skills can help you manage your time and tasks effectively so you can complete your work on time.

Leadership: Leadership skills can help you motivate your team and encourage them to perform well. You can use your leadership skills to guide your team through challenges, set goals and develop strategies to improve your company’s sales. You can also use leadership skills to help your team develop their skills and advance in their careers.

Sales Support Manager Work Environment

The sales support manager work environment is usually in an office setting, although travel may be required for training or meetings. The job is generally full time, and overtime may be required during busy periods. The job can be stressful, as the sales support manager is responsible for ensuring that the sales team has the resources and information they need to be successful. The sales support manager must be able to handle multiple tasks simultaneously and be able to work well under pressure.

Sales Support Manager Trends

Here are three trends influencing how sales support managers work. Sales support managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace.

The Need for a More Personalized Sales Experience

The sales industry is changing rapidly, and businesses are now looking for sales professionals who can provide a more personalized experience. This means that sales support managers will need to be able to provide support that is tailored to the needs of each customer.

To be successful in this new environment, sales support managers will need to be able to understand what makes each customer unique and how to best meet their needs. They will also need to be able to communicate effectively with customers and build relationships that last over time.

More Focus on Customer Satisfaction

As customer satisfaction becomes increasingly important, sales support managers will need to focus on providing excellent customer service.

This trend is being driven by the fact that customers are becoming more demanding and want to be treated as individuals rather than just another number. As a result, sales support managers will need to develop skills in areas such as customer communication, problem solving, and conflict resolution.

Greater Use of Technology in Sales

Technology is playing an increasingly important role in sales, as businesses move towards a more digital-based model. This shift has led to an increased use of technology in sales, which includes things like online marketing, social media, and email marketing.

Sales support managers can capitalize on this trend by becoming familiar with these technologies and learning how to use them effectively. This will allow them to help their teams reach potential customers in new and innovative ways.

How to Become a Sales Support Manager

A career in sales support can be a great way to get your foot in the door of a company. It’s a chance to learn about different departments and see how a business operates from the inside out. You’ll also have the opportunity to meet people from all walks of life, which is an important part of any career path.

The best way to start a career in sales support is to find a company that matches your interests and goals. Do some research on the company and its products or services. Then, reach out to the company and ask if they have any open positions for sales support. If there are no openings, ask if they would be willing to take your name down for future consideration.

Related: How to Write a Sales Support Manager Resume

Advancement Prospects

Advancement prospects for sales support managers are good. With experience, sales support managers can move into positions such as sales manager, marketing manager, or product manager. They may also advance by taking on additional responsibilities, such as training new sales support staff or managing a larger territory.

Sales Support Manager Job Description Example

The Sales Support Manager is responsible for providing leadership and direction to the sales support team in order to achieve departmental and company objectives. The Sales Support Manager will develop and implement strategies to improve customer satisfaction, team productivity, and departmental efficiency. In addition, the Sales Support Manager will be responsible for coaching and developing team members, managing departmental budgets, and maintaining relationships with key stakeholders. The ideal candidate will have experience leading and managing a team of sales support professionals, as well as experience working in a fast-paced, high-pressure environment.

Duties & Responsibilities

  • Serve as the primary point of contact for all sales support inquiries, managing and responding to requests in a timely and professional manner
  • Maintain up-to-date knowledge of company products and services, as well as industry trends and competitor offerings, to provide accurate information and recommendations to customers
  • Proactively develop and maintain strong relationships with customers, providing exceptional service throughout the customer lifecycle
  • Serve as an escalation point for customer issues, working with cross-functional teams as needed to resolve problems quickly and satisfactorily
  • Generate reports on customer activity and sales support metrics, identifying areas of opportunity and potential process improvements
  • Manage and update customer records in the CRM system, ensuring accuracy and completeness of data
  • Train new and existing employees on company products and services, as well as sales support processes and procedures
  • Develop and implement strategies to improve customer satisfaction and loyalty
  • Monitor customer feedback and take action to address negative sentiment in a timely and effective manner
  • Plan and execute promotional and marketing campaigns designed to increase product awareness and drive sales
  • Stay abreast of industry news and developments, sharing relevant information with team members and customers as appropriate
  • Perform other duties as assigned

Required Skills and Qualifications

  • Bachelor’s degree in business, sales, or related field
  • 5+ years proven experience in a sales support role
  • Proven track record of achieving sales targets
  • Excellent communication, negotiation, and presentation skills
  • Strong organizational and time-management skills
  • Proficient in Microsoft Office, with aptitude to learn new software and systems

Preferred Skills and Qualifications

  • MBA or other advanced degree
  • 7+ years in a sales management role
  • Experience managing a team of sales support staff
  • Working knowledge of CRM software
  • Familiarity with market research tools and methods

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